coupon codes

some retailers using coupon sites effectively, others not so much

Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.


Macy’s is advertising on RetailMeNot — see “Featured Discounts”


OldNavy is advertising AND shutting off user-submitted coupons

oldnavy started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.

An example of when NOT to use online coupons – When NOT to use Groupon

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Thursday, April 30th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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