coupon codes

some retailers using coupon sites effectively, others not so much

Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.

bbb

Macy’s is advertising on RetailMeNot — see “Featured Discounts”

macys

OldNavy is advertising AND shutting off user-submitted coupons


oldnavy

Retailmenot.com started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.


retailmenot
An example of when NOT to use online coupons – When NOT to use Groupon

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, April 30th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing