coverage

Plantronics Marketing Fail – BackBeats GO covered on Gizmodo, Site Page Missing

Coverage on Gizmodo
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 Plantronics Website Homepage Promo of BackBeats GO

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Item Not Found on Plantronics website
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Tuesday, April 3rd, 2012 news No Comments

NYC opening its first public high school dedicated to software engineering

Source: http://www.engadget.com/2012/01/17/nyc-opening-its-first-pubic-high-school-dedicated-to-software-en/

NYC Department of Education

There are plenty of specialized public high schools in New York City and in September of 2012 that roster of educational institutions will grow by one more when the Academy for Software Engineering opens its doors. The school will greet its first class of incoming freshman at the beginning of the next school year and become the first NYC public school dedicated to pumping out programers. Beyond filling our desperate need for more engineers the school will be special in several respects. For one, it will be a “limited, unscreened” institution, which means grades and attendance records are not considered for admission — only interest. Secondly, this isn’t a vocational school that simply teaches kids to live and breathe in C++ and JavaScript. While the focus will be on software engineering, it will be accompanied by traditional college preparation academic classes. Check out the source and more coverage links for a few more details.

NYC opening its first public high school dedicated to software engineering originally appeared on Engadget on Tue, 17 Jan 2012 04:44:00 EDT. Please see our terms for use of feeds.

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Tuesday, January 17th, 2012 news No Comments

Google+ Grows Worldwide Users From 65 Million In October To 67 Million In November

Source: http://techcrunch.com/2011/12/22/googlesplus/

oasis.12.21.11

There are lots of third-party guesstimates floating around about Google+ traffic. Are users losing interest like search trends seem to show? Has the service grown to 150 million active users like this research firm thinks? I’ve gotten new numbers from comScore, which is arguably the best third-party measurement firm for web traffic in the world.

It shows that Google+ grew from 65 million unique visitors in October to nearly 67 million in November. This is purely based on traffic to the plus.google.com subdomain, comScore’s Andrew Lipsman tells me today. So it doesn’t include the many Google+ feature injections that the search company has administered to its other properties over the last months. Some people have suggested that Google+ is as barren as a desert — this is at least an oasis.

Here’s how the service stacked up against competitors last month.

The depressing significance for those people out there wishing for Google+ to either die off or kill their rivals is that neither appears to be happening. Just some slow and steady growth, which is overall good for Google considering the vast resources and focus that it’s bringing to bear on the effort. Ultimately, Google+ doesn’t have to dominate now, it just needs to keep growing and getting better over the coming years in order to be a real alternative to Facebook and everyone else.

And now, the usual data caveat: Obviously comScore, like any other third-party, doesn’t have the same access to data as Google itself, so don’t assume these numbers are 100% right. But still they’re worth paying attention to, since Google doesn’t share much about how it’s doing. The last time the company released anything, it said it had 40 million registered users during its earnings call in October. That’s not directly comparable to this, but could indicate that there’s been more significant growth over the fall. Also, for more on worldwide social networking trends, check out our coverage of comScore’s 2011 social report from yesterday.

[Oasis image via Freshpics]



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Friday, December 23rd, 2011 news No Comments

Verizon Wireless Gets Its First Portable 4G COW [Verizon]

Source: http://gizmodo.com/5846299/verizon-wireless-gets-its-first-portable-4g-cow

Verizon Wireless Gets Its First Portable 4G COWThe next time you’re in Florida for a sporting event, your LTE connection could be provided by a COW, Verizon’s portable cell phone tower on wheels.

The carrier’s first 4G COW was delivered to Pembroke Pines and will be used at major public events throughout the state of Florida. The mobile cell tower lives up to it acronym. It weighs 24,000 pounds, measures 1,080 inches with its antenna extended, is powered by super-sized generators and can provide supplemental phone and data coverage for thousands of Verizon customers. [Electronista]


You can keep up with Kelly Hodgkins, the author of this post, on Twitter, Google + or Facebook.


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Tuesday, October 4th, 2011 news No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

The Damning Data [Nexus One]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BrVXM_LnhYs/the-nexus-ones-3g-problem-pt-ii-the-damning-data

Google’s Nexus One support forums have been flooded with anecdotes about the phone’s poor 3G connectivity, so one user decided to follow up with some reasonably scientific tests. The conclusion? The Nexus One is kind of terrible at basic cellphonery!

The test was simple and limited, consisting of one dude, user WV, wandering in and out of his house, recording signal strength as measured in dBm and ASU with Android’s built-in metering app. Assuming the Nexus One is supposed to work like a normal cellphones—that is, it connects to 3G networks when they’re available and EDGE only when they’re not—something’s wrong.

Since the phone is obviously finding and receiving the cellular signals just fine, but not handling them as you’d expect, randomly flipping between the two—and evidently preferring EDGE most of the time—no matter how strong its signal is. This points to a software issue, not a hardware issue. That, and this:

OK. I found “Phone Info” screen through “Any Cut”. This looks like a screen not intended for average users. It clearly has settings that should not be messed with. However, it does have a pull down menu that was set to “WCDMA Preferred”. I changed this to “WCDMA Only”. The phone reset, and never a! gain saw the f’ing “E” on the signal indicator- ALL 3G. After about 1/2 hour of speed tests (150k – 800kbps) and google satellite map downloads (all definitely faster), I switched back to “WCDMA Preferred”. Guess what? After a few minutes, I was back on EDGE, even with a good signal. Switched back to “WCDMA Only”, and 3G it remains.

This doesn’t fully solve the problem, because as WV notes, if you fall out of T-Mobile’s 3G coverage area with EDGE disabled, you’re basically boned. But anyway, yes, this appears to be a software bug. Or, if you’re feeling conspiratorial today, like WV, a software feature:

My concern is whether T-mobile is being sneaky about this and purposefully dumbing down the 3G to Edge to reduce cell frequency congestion and/or their back-end network congestion.

I’m not sure I want to draw that nexus (haw?) quite yet, since the issue was first brought to light by comparing the Nexus One’s 3G/EDGE handling to other T-Mobile 3G Android handsets, and those, despite having the same data-sucking potential as the Google Phone, haven’t been throttled in any way. While Google and T-Mobile say they’re “investigating,” the evidence keeps mounting and the question looms larger: what’s really wrong with the Nexus One’s 3G? [Google Nexus One Support Forums]


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Monday, January 11th, 2010 digital No Comments

Twitter Stats

source: http://www.sysomos.com/insidetwitter/

Summary

Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world’s leading social media analytics companies, conducted an extensive study to document Twitter’s growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:

  • 72.5% of all users joining during the first five months of 2009
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
  • 5% of Twitter users account for 75% of all activity (see the report on analysis of top-5% users)
  • New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
  • More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
  • There are more women on Twitter (53%) than men (47%)
  • Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

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Tuesday, October 6th, 2009 digital No Comments

#whentwitterwasdown – Twitter crippled by massive #ddos (distributed denial of service) attack

As many of you may have noticed, Twitter was down for many hours starting Thursday morning August 6 and remained intermittent even when it was brought back up. The theory is that this was caused by a massive DDOS attack on their servers including the services that other web applications depended on — that means that outside services (twitter applications) were also taken down.

For an explanation of denial-of-service attack or distributed-denial-of-service, this is the wikipedia entry. It basically is an attacker using a large number of “zombie” computers to “hit” the victim’s site at the same time, thus overloading it, and causing it to not be able to respond to legitimate traffic.

ddos-diagram

Full Coverage of the Social Media DDoS (Source: Mashable)


Is Cyber Warfare to Blame for Twitter Meltdown?

Denial of Service Attacks Being Investigated by Google, Twitter, Facebook

Facebook Problems Also the Result of DDoS Attack

Twitter Outage Explained: What’s a Distributed Denial of Service Attack (DDoS)?

Twitter Down Due to Denial of Service Attack (DDoS)

Facebook Down. Twitter Down. Social Media Meltdown.

Twitter Down: Twitter Doesn’t Know Why

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Friday, August 7th, 2009 digital No Comments

Microsoft Kumo vs Wolfram Alpha – FIGHT!

Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.

Wolfram Alpha – 1.6 million google search results

Microsoft Kumo – 624k google search results

wolfram-alpha-search-resultskumo-search-results

www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.

wolfram-compete

wolfram-referrals

wolfram-links

Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.

search-intensity

http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/

http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head

http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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