creation

Field Sales Reps Seen Underrepresented In B2B Content, Message Creation

Source: http://www.marketingcharts.com/wp/topics/business-to-business/field-sales-reps-seen-underrepresented-in-b2b-content-message-creation-23863/

Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation, according to [pdf] October 2012 findings from Corporate Visions. Marketing management personnel (75%) are the most likely to be involved, followed by product managers and sales management (60%) and marketing associates (54%), while C-level executives (27%) mostly stay uninvolved. The […]

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Thursday, October 4th, 2012 news No Comments

Diane Von Furstenberg Has Nerdiest Runway Show Ever

Source: http://www.popsci.com/technology/article/2012-09/diane-von-furstenberg-has-nerdiest-runway-show-ever

We’re about halfway through the Mercedez-Benz Fashion Week here in New York, which often doesn’t have all that much of interest for us. But at the Diane Von Furstenberg show over the weekend, a special appearance by Google’s most sci-fi creation made us take notice. Select models wore Google’s Glasses, that crazy augmented-reality eyewear, as did Von Furstenberg herself and Google’s Sergey Brin, who sat in the front row. The models were filming a short documentary, to be called “DVF Through Glass,” which will be available to watch on Thursday.

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Friday, September 14th, 2012 news No Comments

The Days Of Traditional Mass Marketing Are Over

Source: http://www.businessinsider.com/frito-lay-cmo-the-days-of-traditional-mass-marketing-are-over-2012-7

times square new york

The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.

We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers change.

I think what people want are brand experiences,” says Muhkerjee. “I think the days of traditional mass marketing are kind of over.”

Companies, especially those promoting big brands, can’t settle on launching a national ad campaign that consists of a bunch of billboards and television commercials. They have to hit many platforms, and they have to connect them.

“[Marketing] has to be a conduit into the multi-screen world that everyone’s living in,” she says. “How do you connect TV to social to mobile to apps to outdoor? How do you create a two-way conversation?”

Take pop-up stores, for example. Muhkerjee considers them a way to provide customers something to “engage and play” with. That’s why it opened a pop-up store in Times Square to promote the million-dollar Lay’s flavor creation contest.

There’s a trap that marketers may fall into though, says Muhkerjee. People are always trying to simplify things into a formula, but that’s just not possible. Every brand should have a different strategy, because every brand is unique.

How do they do this at Frito-Lay — a part of PepsiCo — a company that has a huge assortment of big-name brands?

Since Frito-Lay has the backing of a large multinational, and it can use its strengths (like global manufacturing and a big research budget) to capture local markets’ imagination fast.

“The ability to leverage the scale of our company and make it flexible,” says Muhkerjee. “Our ability to then translate that to local substance. That’s our secret. A potato chip is a potato chip globally, but the flavor, we lift and shift flavors all the time.”

NOW SEE: 16 Failed Soda Brands You’ll Never See Again >

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Friday, July 20th, 2012 news No Comments

Jewelry Made by Mapping Out Your Check-Ins [Foursquare]

Source: http://gizmodo.com/5914582/most-ridiculous-foursquare-thing-jewelry-made-by-mapping-out-your-check+ins

Most Ridiculous Foursquare Thing: Jewelry Made by Mapping Out Your Check-InsIf you’ve ever stopped and wondered why you obsessively check in to Foursquare wherever you go, Rachel Binx and Sha Hwang have the answer. They’ve come up with a unique jewelry line that lets Foursquare users create custom geometrical designs based on where they’ve been.

On their website, meshu, you can either login to Foursquare and use its online editor to choose what locations you want to shape your piece, like a connect the dots puzzle. Or, you can just load a map of any city and manually add points anywhere you want. The creation process lets you be as abstract as you want, and once you’re finished you have the choice of creating earrings, necklaces, or cufflinks which are all manufactured through 3D printing or laser cutting processes. So for somewhere between $75 and $150, you can claim the title of mayor of questionable taste.

Most Ridiculous Foursquare Thing: Jewelry Made by Mapping Out Your Check-Ins

[Meshu via Ubergizmo]

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Thursday, May 31st, 2012 news No Comments

MIT’s 3D solar cells take cubism to new energy efficient heights

Source: http://www.engadget.com/2012/03/28/mits-3d-solar-cells-take-cubism-to-new-energy-efficient-heights/

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The promise of free energy is an enticing one — that’s free as in renewable source, not cost. (This is capitalism, after all, someone’s got to foot the bill.) Economic gripes aside, research outfits like M.I.T. are getting us one step closer to this cleaner fuel future with the creation of three dimensional photovoltaic cells. The team’s findings, recently published in the journal Energy and Environmental Science, demonstrate how these computer-modeled structures, rising upward in an unfolded accordion shape, have been proven to increase their energy yield over contemporary flat panels by up to 20 times in field and theoretical testing. This capacity gain, made possible by an efficient harvesting of sunlight during less optimal hours of the day, could be especially helpful in powering regions prone to overcast or wintry climates. The tech is still far from consumer friendly, though, with the actual price of the associated juice exceeding that of traditional solar tech. With continued improvements to the manufacturing process, however, residential and business customers could very well look forward to a future outfitted with solar towers only a Cubist could love.

Continue reading MIT’s 3D solar cells take cubism to new energy efficient heights

MIT’s 3D solar cells take cubism to new energy efficient heights originally appeared on Engadget on Wed, 28 Mar 2012 03:56:00 EDT. Please see our terms for use of feeds.

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Wednesday, March 28th, 2012 news No Comments

Rice University And OpenStax Announce First Open-Source Textbooks

Source: http://techcrunch.com/2012/02/07/rice-university-and-openstax-announce-first-open-source-textbooks/

openstax

When we think about the distribution industry being disrupted, we tend to think about music and movies, whose physical media and vast shipment infrastructure have been rendered mostly obsolete over the last decade. To a lesser extent, we hear about print, and the effect of e-readers and web consumption on books and magazines. No one is making the change particularly gracefully, and the same can be said of the textbook business, which does millions of dollars of business every year selling incredibly expensive items to students — who likely consider them anachronisms.

Rice University, which has been pushing alternative distribution mechanisms for scholarly publications for years, has announced a new initiative, by which they hope to publish free, high-quality textbooks in core subjects like physics and biology via a non-profit publisher called OpenStax College. It’s the polar opposite of Apple’s iBooks textbooks, which, while they too help drag this dusty industry into the present, amount more to a new sales vector for the publishers than competition.

Rice and OpenStax aren’t the first people to propose open-source or free textbooks. There are collections here and there, like Flat World Knowledge and Apple’s iTunes U — but they’re decidedly short on the type of books a freshman might have to buy for their year of survey courses: Biology 1, Physics 1, Sociology 1, Psychology 1. And 11 Learning has a similar idea of collaboration producing a book, but their creation model may not be economically feasible.

And of course there are the many companies that want to remove textbooks from the equation entirely. Setting up textbook platforms on new devices like Kno and Inkling, making an environment for meta-curricular activities and non-traditional learning like Khan Academy, or virtualizing the whole education experience, something with which many universities are tinkering.

But textbooks are still big business, and their utility in the education system is difficult to argue with right now. So OpenStax splits the difference: fueled by grant money from a number of private foundations (i.e. not government grants), they’re putting together full-on textbooks, peer-reviewed, professionally laid out, and all that. These textbooks will be provided for free in file form. But supplementary materials — quizzes, videos, presentations, and the like, presumably — cost money.

It would be petty to call this a bait and switch, since the bulk of the material is being provided for free. And a savvy professor or TA can scrape quite a few supplementary materials from the web already, thanks to those post-textbook services already mentioned. Providing the meat for free and the potatoes for a price is perfectly reasonable.

What remains to be seen is the quality of the textbooks. So far OpenStax has signed up “in the low tens” of colleged and universities to use the books. Institutions probably are waiting to see how the next year or so plays out: everything is in flux and to commit to one platform over another when the true costs and benefits are still unclear would be a bad move.

OpenStax’s first textbooks, for physics and sociology, will be coming in March, with others following later in the year. A strange time to make a debut, in a way, as the school year is well underway and many intro courses won’t be offered. But it will give time for the creaking machinery of academia to notice, acknowledge, examine, and judge the OpenStax offering. It may be that they can demonstrate their agility in fixing, improving, and expanding the content on the fly, which could either impress or terrify nodding faculty members who use the same text for a decade at a time.


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Wednesday, February 8th, 2012 news No Comments

Source: http://gizmodo.com/5882172/the-world-now-buys-more-smartphones-than-computers

The World Now Buys More Smartphones than ComputersIn 2011, manufacturers shipped 487.7 million smartphones and only 414.6 million computers—that’s desktops, laptops and tablets. Combined. We’d heard prophecy of this day, and now it may have arrived.

The study by Canalys has troves of data about global smartphone sales, which seem to lend credence to the theory that smartphones are becoming the main computing devices of the masses. Creation and productivity tasks aside, the vast majority of what we need to do or obtain from the internet can be accomplished on a $100 device that fits in our hand. And they’re becoming near-ubiquitous.

For the rest of the stat geekery, check out the full report if poring over data about product shipments is your thing. [Canalys]

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Sunday, February 5th, 2012 Uncategorized No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

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Monday, January 23rd, 2012 news No Comments

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.

Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain

A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

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Saturday, June 26th, 2010 news No Comments

Reaching Half a Million Customers Daily, with NO Media Cost

Updated: April 3, 2010 – JetBlue has 1,603,926 followers as of today.

Updated: Aug 30, 2009 – JetBlue has 1,139,682 followers as of today.

In days of old, advertisers had to buy TV airtime, magazine placements, or radio spots to send their ads out to reach customers. Usually one of the largest chunks of cost is the media placement, followed by “creative” development and content creation.

What if there was a way to cut out most or all of the media cost?  And what if we could also substantially reduce the cost of “creative development” and “content creation?”  Look at the JetBlue example below.  On Twitter, JetBlue has nearly 600,000 followers.  Each of these followers has basically “opted in” to receive their updates, often multiple times a day (“costless media”). There is no “media cost” for getting these messages out. Compare this to what it would cost to air a TV ad that reaches 600,000 viewers (assuming all the viewers wanted to receive the ad, and were sitting there in front of the TV watching the ad when it was aired).

Also, the cost of content is nearly zero too. JetBlue has their customer service people (and fans) help create content by tweeting. These tweets range from customer service (“twitter customer service”) , to service notices (e.g. dense fog in NYC area airports causing delays, etc.), to tips from frequent travelers. This type of content is more “real,” valuable, and trusted than an advertisement. And there is no cost of “creative development” because the content does not need to be dressed up into a glossy ad for TV or print — it’s just 140 characters of text at a time. It’s more effective AND lower cost?!  Imagine that!

Finally, notice in the “bio” area on the upper right of the screen shot that it reports who is currently on duty — “Morgan and Lindsey” — this gives the normally faceless customer service system a name and a face and perhaps even a personality.  JetBlue’s twitter is a great example of social marketing done awesome!

jetblue-twitter

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Thursday, May 28th, 2009 integrated marketing, marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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