Well, it looks like Adobe is wrapping things up nicely before the long holiday weekend. Mere days after the most recent round of updates, the software outfit has just announced its acquisition of Behance, the online portfolio community for creatives in a number of disciplines. Founded in 2006 by CEO Scott Belsky, they NYC-based outfit will remain it’s current location and retain all of its 32 current employees. Touting over 1 million active users and 90 million project views in the past month, Behance is an online repository for portfolios, feedback, inspiration and the hiring of creative pros. Adobe is planning to fully integrate the design community’s wares into it’s Creative Cloud arsenal “allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.” For now, there won’t be any changes for free and paid members of the Behance offerings, but Adobe is evaluating how to integrate the paid portions into Creative Cloud memberships with the free option from the community remaining as such. Head on past the break to take a gander at the full announcement.
If you jumped on the Creative Cloud bandwagon, you’re about to cash in one of the major perks of taking said leap. Keeping its promise to roll out new features to the aforementioned members first, Adobe has announced updates to Muse and Photoshop alongside Creative Cloud training materials and team subscriptions. Let’s hit the highlights, shall we? Muse can not only help you publish websites without writing a line of code, but the software now offers assistance with smartphone and tablet-friendly versions of desktop sites, too. As far as new features for Photoshop CS6 are concerned, conditional actions (if this, then that), expanded Smart Object support, improved 3D effects and default type styles all settle in on the tool bench.
Looking to opt in to Adobe’s software service for your entire studio? No worries, the company has also outed Creative Cloud subscriptions for teams — complete with centralized admin tools and expert support — for $69 per month. That’s not all. Less than a month ago, the wraps were taken off of Creative Cloud Connection for sharing all of those essential project files. Now, said functionality is being trotted out in proper fashion. From what we gather, this will be a Dropbox-esque affair complete with drag-and-drop functionality that extends across Touch apps, too. Clients can also view design files here, like those from InDesign, even if they don’t have the requisi! te softw are installed on their machines. If that wasn’t enough, training materials are on the way in the form of exclusive content for card-carrying members. Get all that? Good. For the full rundown on all of the new features, consult the full PR that follows.
Filed under: Software
Source: Adobe (Photoshop Blog)
Back in January, YouTube announced that it was launching around 160 channels of fresh, original content, that it would invest in to help it compete with traditional cable and network programming. Less than a year on, it’s axing over half of them.
YouTube injected $200 million into the project, which includes channels like The Onion and Jay-Z’s Life and Times. Seems the rewards haven’t been as forthcoming as they’d like: 60 percent are being axed, and YouTube will cream off 100 percent of incoming revenue from the ones that aren’t renewed.
Image by Rego – d4u.hu under Creative Commons license
According to The Creative Group’s survey of 500 U.S. advertising and marketing execs, only an incredibly small percent of agencies are on Pinterest.
The results find:
- 7 percent already use it for business
- 10 percent plan to start using Pinterest in the near-ish future
- 44 percent have zero interest in using Pinterest for business purposes
According to the survey, a staggering 18 percent of marketers have never even heard of Pinterest. Considering the social media site’s meteoric rise, you’d have to assume their shops are based out of remote, Wi-Fi-free caves.
Consumers, on the other hand, are loving the social media darling, which grew from from approximately 1 million to 20 million users between July 2011 and July 2012.
Kantar Media Company’s Compete conducted an online shopper intelligence survey suggesting that one in four consumers spend less time on other social media sites like Facebook and Twitter in favor of Pinterest, and 15 percent claim that they don’t use any social media sites except for Pinterest.
Donna Farrugla, executive director of The Creative Group, explained the small agency turnout as follows: “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last and what the potential business uses are in order to determine if a presence there makes sense.”
Agencies, what do you think? Do the stats seem right? Why do or don’t you use Pinterest? Explain in comments or email LStampler@businessinsider.com.
If you’ve ever wondered why people write malware, it’s just like anything else – it’s all about the money. Symantec has worked out that the evil-doing bottom-feeders behind that nasty Flashback Trojan, which caught the Mac world with its pants down, were raking in around $10,000 a day.
Apparently Flashback was cheating Google out of ad money on a colossal scale, redirecting clicks and banking the cash. With 100,000s of users unknowingly infected, all those tiny 5p clicks quickly added up, and that was just one variant of the Trojan.
With that much money on the line it’s no wonder Macs have become a target – Windows users are supposedly wiser to these kinds of things. In theory it’s a lot easier, once you’ve actually managed to get onto a Mac, to hide-out there earning serious money. Now that they’ve successfully proved Macs are vulnerable, and made a hatful of money in the process, don’t expect the Mac to escape Windows-style virus hell – where there’s a will, there’s a way. [Symantec via MacWorld UK]
Image by Images of Money under Creative Commons license
Our newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.
Heavier cars use more fuel. Now some bright spark has calculated that the US uses one billion gallons more gas every year than if the entire population had remained at the average weight of the 1960s. For every extra pound added to the average weight, the country uses another 39 million gallons of fuel each year.
So complain about gas prices if you must, but the rapid increase you should really be worried about is your waistline. [The Atlantic]
Image by TheeErin under Creative Commons license
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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