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Facebook Now Lets You Pay To Promote Your Friends’ Posts

Source: http://gizmodo.com/5984359/facebook-now-lets-you-pay-to-promote-your-friends-posts

Facebook Now Lets You Pay To Promote Your Friends' PostsYou can already pay to promote your own Facebook posts, and now you can cough up the cash to promote the content your friends are posting, too.

You don’t even need your friend’s permission, so go forth and dig up all their embarrassing old photos from college. You’ll see a promote button alongside the like, comment and share buttons. So have your credit card handy. Of course more money, means more eyes on a post. There’s just one stipulation—the content can only be viewed by the people your pal shared with in the first place. So don’t think that photo of a keg stand will get out to a wider audience. But it will remind those select people that your friend was a real tank back then. [Facebook via TechCrunch]

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Thursday, February 14th, 2013 news No Comments

HMV goes bankrupt after 91 years in the disc-selling business

Source: http://www.engadget.com/2013/01/15/hmv-goes-into-administration/

HMV hits bankruptcy after 91 years in the discselling business

The first time we mentioned HMV on Engadget was back in 2009, when the British retailer discounted the PSP Go — ironically, one of the earliest devices to do away with disc-shaped media. As the picture above shows though, HMV’s history goes back much further than that. Its first store opened in 1921 under an elaborate neon sign featuring the company’s emblem of a dog listening to a gramophone beneath the words “His Master’s Voice.”

Fast forward to today and the old-school seller has suffered gravely from the same online shift that has affected many others. It has called in administrators after failing to negotiate new terms over its bank debt, and unless a buyer steps up to take over the chain’s 240 stores then as many as 4,350 people will be let go.

According to Metro, the many HMV gift vouchers that would have been given and received over Christmas are now effectively “worthless.” On the other hand, the British personal finance guru Martin Lewis reckons gift vouchers shouldn’t be thrown away as they may be redeemable one day, or there may be a chargeback option if they were purchased with a credit card.

[Image credit: London Express / Getty Images]

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Source: Martin Lewis (Twitter), Metro, Guardian

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Tuesday, January 15th, 2013 news No Comments

Facebook Sponsored Posts Results are SOOOO Low

Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.

This also applies to big huge brands like @burberry too. Just because they have 14 million fans doesn’t mean all of them will see a particular post. In fact, if you consider the number of DAILY active users who actually go on Facebook, and then the percent of those who actually go on Burberry’s page and then the percent of those who actually caught a glimpse of a particular post, you can understand these are truly small numbers.
But, good for Facebook, they booked $7 of Promoted Post revenue from my credit card for whatever little actual number of views they actually sent to my post.
BUYER BEWARE
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NOW THIS IS CERTAINLY CURIOUS.  The result of the sponsored post is identical to the sponsored post screen shot from a prior sponsored post. Hmmmm.

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Monday, November 5th, 2012 news No Comments

Offermatic Gives You Sizeable Discounts Based on Your Spending Habits

Source: http://lifehacker.com/5532835/offermatic-gives-you-sizeable-discounts-based-on-your-spending-habits

Offermatic Gives You Sizeable Discounts Based on Your Spending HabitsThe best discounts are for things you actually buy. Free web service Offermatic uses your credit card, through the same back-end as Mint.com, to offer 40-90 percent discounts on products similar to what you’ve already purchased.

If you’re not squeamish about providing financial information to financial scanning sites like Mint.com, Offermatic is a pretty sweet deal. You register your credit cards with Offermatic through their secure system, which then scans your purchases and spits back out high-discount offers from their advertisers, made to match your interests. You won’t necessarily get coupons for the exact stores you shop at, but the examples seem to be highly related.

Depending on how much you spend, you can also make up to $15 a year back per card (though, to be honest, we’re not about to spend $1,000 a month just to get $15 back at the end of the year, and we wouldn’t recommend you do either). But getting 40-90 percent off some pretty popular stores isn’t bad for a free service. For the folks on the fence about how Offermatic makes their cut, here’s what their FAQ has to say:

  • If your service is free, how do you make money?
    We make money by saving you money. We get a commission from the advertiser when our users purchase their offer through us.
  • Do you sell my personal or individual data?
    Never. When we send you an offer from one of our advertisers, it’s based on your anonymous purchase history. Advertisers do not know your name, email address, or location. Only if you choose to purchase an offer will that information be provided to the offer merchant so you can redeem the offer with them. We do not – and will not – provide or sell any personally identifiable information in order to present you an offer.

So, if you’re less than frightened about card-watching sites like Mint or Blippy, Offermatic is a deal you’ll want to take a closer look at.

Offermatic [via TechCrunch]

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Friday, May 7th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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