crispin porter bogusky

Facebook Denies Targeting Users Based On Interests

Source: http://www.businessinsider.com/facebook-denies-targeting-users-based-on-interests–todays-ad-brief-2012-9

Facebook denies targeting users based on their interests, but not everyone believes the company.

Amazon does a U-turn and will offer an ad-free Kindle Fire for a $15 premium.

Procter & Gamble: former client-side exec Judy Beaudry vents her fury against media rebates, an issue we told you about earlier this month.

Meet the 20 most influential marketing spenders, per Ad Age.

Cravendale has launched its new “cats with thumbs” video (above). We told you it was coming earlier this month.

LIONSGATE HAS PUT ITS $400 MILLION MEDIA ACCOUNT IN REVIEW: The incumbents are Initiative and Mindshare; Horizon will also compete, Ad Age says. “Hunger Games” and “Twilight” are among the titles on the business.

LendingTree picked a new creative shop, Merkley + Partners, and will break its first campaign in the spring. The New York shop beat McK! inney in Durham, N.C., and Anthem Worldwide in San Francisco for the business. Spending is ~$22 million.

MDC Partners’ credit rating was lowered by Standard & Poor’s from B+ to B, with the ratings service saying it expects the holding company’s debt level to remain high over the next 12 to 18 months.

Crispin Porter + Bogusky‘s chief digital officer Ivan Perez-Armendariz has some deep thoughts about Facebook and Google.

Previously on BI:

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Monday, September 10th, 2012 news No Comments

How Burger King Went From McDonald’s Greatest Rival To Total Train Wreck

Source: http://www.businessinsider.com/how-burger-king-went-from-mcdonalds-greatest-rival-to-total-train-wreck-2012-4

burger king

After Justice Holdings acquired Burger King this month, it announced a major rebranding and image change, updating its menus and adding to its management ranks.

The chain has struggled with a decline in sales since 2008. It lost its No. 2 spot to Wendy’s in March.

The new branding is supposed to be a fresh start. But just as things were looking up, a spot featuring Mary J. Blige outraged consumers with its racial stereotypes.

Most brands can move past controversies like this with a heartfelt apology and a donation to charity. For Burger King, however, this is just the latest is a string of marketing blunders it’s committed over the past four years. Coupled with the recession and the growing success of McDonald’s and Wendy’s, Burger King couldn’t be in more trouble.

2003: Burger King gets new management and reactivates “The King.”

Things had been bad at Burger King for a long time: through the late 1990’s, revenues were declining, market share was down, and the company was tied with Wendy’s for the No. 2 fast-feeder spot. So when then-owner Diageo sold Burger King in 2002 to TPG Capital for $1.5 billion, the company looked at the deal as a clean slate.

In 2003, Burger King’s then-chief marketer Russ Klein hired Crispin Porter + Bogusky as the chain’s ad agency. CP+B, under charismatic chief creative Alex Bogusky, was the hottest, hippest ad agency in the U.S. The stage was set for a comeback.

One of CP+B’s first major decisions to was to resurrect “The King,” a brand icon the company had ditched in the 1980s.

The decision would prove fateful.

2008: Burger King started selling absurdly expensive burgers.

In the U.K., a Burger King started selling a gourmet burger for $190.

“The idea is to change perceptions by pushing the envelope to raise awareness of our ambitions,” Mark Dowding, Burger King’s head of product and innovation for Europe, the Middle East and Africa, told Ad Age. “We have emphasized the quality to create noise and interest in the market.”

The recession was in full swing and the PR stunt made BK look out of touch.

The brand hit its peak between 2004 and 2007 with campaigns like “Subservient Chicken” and “Whopper Freakout”

CP+B revived the brand by bringing back the company’s mascot, “The King,” and reverting to the tried-and-true slogan “Have it your way.”

As an extension of that slogan, the agency created “Subservient Chicken,” a website where consumers could type commands and watch a giant chicken act them out. The website had 20 million hits in the first week.

The “Whopper Freakout” campaign saw Burger King employees telling customers the famous sandwich had been discontinued and recording their reactions. The campaign resulted in double-digit increases in quarterly sales that year.

See the rest of the story at Business Insider

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Sunday, April 15th, 2012 news No Comments

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    Tuesday, July 21st, 2009 digital No Comments

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