Top Reasons Consumers Give For Marking Emails as Spam


Kentico-Top-Reasons-Marking-Email-as-Spam-Sept2013Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300″), some of the attitudes uncovered are intriguing. Among them: respondents are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).

Of course, there are various reasons for marking email as spam, and consumers likely have a number of them. In this case, it appears that the survey asked to choose a single reason. After those top 2 responses, 26% of respondents said they mark emails as spam when they don’t contain anything of interest. The remaining 2% said they do so when the emails seem shoddy with poor design and typos.

Frequency of emails has often been seen as the main culprit for unsubscribes (see here for an example), and it may be that consumers mark frequent emails as spam out of convenience, rather than unsubscribing. Recent research from Return Path, meanwhile, suggests that brands emailing less than once a week see better results than those emailing with more frequency.

Returning to the Kentico study, the results suggest consumer apathy towards email marketing’s progress over the years. In fact, the proportion believing email marketing has gotten worse (36%) over the past 5 years slightly outweighed the proportion believing it has gotten better (32%! ), with t! he remainder neutral.

Clutter may be a problem, as research has found that brands are sending more and more emails, with the average recipient receiving 416 commercial messages a month, according to one study. A plurality 37% of respondents to the Kentico study indicated that they “willfully” subscribe to 1-5 email lists, with 31% subscribing to 6-10 lists, 14% to 11-15 lists, 7% to 15-20 lists, and a brave 5% to more than 20 lists.

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Tuesday, September 24th, 2013 news No Comments

drag2share: RTB May Be Killing Display Ad Revenue and Margins


marissa mayer is not impressed

All Yahoo CEO Marissa Mayer wanted to talk about yesterday on her Q2 2013 earnings call was the company’s new product portfolio, Tumblr, and how it hoped to grow its audience.

But all the Wall Street analysts wanted to ask her about was the effect of “programmatic” advertising and RTB, which appear to be the culprit of falling ad prices at Yahoo.

Some called it Yahoo’s “ugly” problem.

Revenues declined 1% to $1.07 billion. She also lowered her year-end revenue guidance slightly. Display revenue (ex-traffic acquisition costs) was $423 million, an 11 percent decrease.

“Programmatic” or “RTB” advertising are ads that are bought and sold in super-fast, automated online auctions. They’re designed to find the best ad inventory at the cheapest available price for buyers — and thus have a tendency to drive down prices for publishers like Yahoo.

In fact, some are pinning the blame for Yahoo’s yet-to-materialize turnaround on RTB.

Two analysts asked Mayer about the effect of RTB on Yahoo’s stagnant ad biz. She said, “We can do better in display and this will be a clear focus for the business,” and later added, “Our display business has felt some negative impact, particularly due to the shifts around programmatic buying. We need to do a much bet! ter job here in order to reverse these trends.”

Analysts appear to regard the RTB trend with horror:

Sameet Sinha of B. Riley & Co. told Bloomberg, “We could have another year of absolutely no growth.”

BGC analyst Colin Gillis told Reuters, “This core business is going to be ugly for quite some time before it gets better.”

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Wednesday, July 17th, 2013 news No Comments


Biotech Company Blamed for Bee Collapse Buys Leading Bee Research FirmMonsanto, the biotech company whose proprietary genetically modified corn has been fingered as the possible culprit in the collapse of the bee population, has gone ahead and purchased Beelogics, a research firm committed to “restoring bee health and protecting the future of insect pollination.”

How very, very convenient. It’ll be much easier to keep the blame off them, now that Monsanto owns its enemy. [GlobalResearchImage via SimonG/Shutterstock]

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Tuesday, April 24th, 2012 Uncategorized No Comments


Are Cheap GPS Jammers Bringing Air Traffic Control Offline?An investigation into malfunctioning GPS systems at Newark Liberty International Airport revealed that the culprit is the cheap jammers that are easy to buy online.

Like airports across the country, Newark Liberty is in the process of upgrading its navigation to the GPS-based NextGen system that has been planned by the government for ages. According to the report by Bloomberg, one of the new systems used by the airport was inexplicably turning on and off without warning. It turns out that truckers are to blame. Just a mile from the airport truckers cruising down the New Jersey Turnpike are using GPS jammers so that their bosses can’t tell their whereabouts.

GPS jammers are illegal and emit waves a billion times (!) more powerful that your average GPS signal. They’re also incredibly easy to buy online and the report raises an important question: As GPS becomes increasingly critical to our national infrastructure, should we be worried that these systems are apparently so easy to foil? [Bloomberg]

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Monday, March 19th, 2012 Uncategorized No Comments

1 in 3 Viewers Despises Television And Wants To See It Die


tv death

We recently polled Business Insider readers on their attitudes to paying for cable and satellite TV, and we asked for your comments on the future of television itself.

The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.

By late Friday, 910 votes had been cast and the result was overwhelming:

  • One third of you (307) said you had already given up pay TV and were not going back.
  • Only 94 voters said they paid for basic cable.
  • Another 103 owned up to buying premium TV service.
  • Those low numbers were equalled by the 95 voters who said they could not ever imagine watching regular TV again.

Here are the full results:

tv death

(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.

Meet the “cord-haters”

Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.

The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.

Here are some comments from the cord-haters (more here):

Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.

dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.

There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.

realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.

flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.

Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.

Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.

iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.

jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.

Some readers defended TV, saying it still played a useful role in their lives:

rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.

As with most guys I know, if it weren’t for ESPN, NFL, and NBA I wouldn’t get cable. Sports is all I watch on TV.

Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?

SEE ALSO: The Facebook Advertising Hall Of Fame: Here’s Who Is Nailing It On The Social Network

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Monday, December 12th, 2011 news No Comments

HTC quarterly profits improve by a third, beat even its own lofty expectations


We were impressed with HTC back in April when it forecast a record $1.6 billion revenue for itself over the second quarter, but lo and behold, the Taiwanese superphone maker has gone and outdone that with a $1.88 billion income over the period between April and June. Reporting a very solid 33 percent improvement in profits year-on-year — $268 million versus $202 million 12 months ago — the company points to strong sales (no doubt catalyzed by Android‘s growing popularity) as the chief culprit for its newly increased tax bill. Guess that shows that having a wide catalog of high-end devices doesn’t preclude raking in the cash, provided they’re all desirable enough to garner mind and market share.

HTC quarterly profits improve by a third, beat even its own lofty expectations originally appeared on Engadget on Tue, 06 Jul 2010 06:19:00 EDT. Please see our terms for use of feeds.

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Tuesday, July 6th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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