curation

News curation startup Upworthy closes $8M round

Editorially curated content startup Upworthy has secured a new $8 million round of funding to help grow its service, the company announced today.

The round may seem large for what’s essentially a content/media startup, and indeed it is. But Upworthy has released plenty of traffic stats that sho…

http://venturebeat.com/2013/09/16/upworthy-funding/

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Tuesday, September 17th, 2013 digital No Comments

Reiterating Bearish Thesis on Pinterest

Bearish Thesis on Pinterest

 

– growth was driven by PR hype (and some unscrupulous social tactics); the PR has died off (Source: Pinterst Followed 274 of My Facebook Friends and Notified Them BEFORE Telling Me)

– “Pinterest drives more traffic than Twitter” is misleading because at 1.8% of traffic, it is still an order of magnitude lower than Search (41%) or direct traffic (20%) for commerce sites (Source: The Pinterest Myth)

– Pinterest is a “feature” that others can copy or have already copied — e.g. Facebook curated “Collections” (Source: http://bit.ly/Facebook-collections )

 

– leading affiliate marketers confirm the Pinterest referral potential has been limited at best so far. Amazon researchers published study that shows Pinterest does not generate much sales (Source: http://go-digital.net/blog/2012/08/uh-oh-amazon-researchers-say-pinterest-doesnt-generate-a-lot-of-sales-amzn/ )

 

– Pinterest does not own or have ANY content — all of the content is linked to and served by other content owners, who could decide to disallow Pinterest’s further use of the content by blocking hotlinking.

 

– Pinterest’s original value (carefully curated content) has been obliterated due to the tidal wave of content that has been posted on the site — the value of curation has been lost and it is now no better than Flickr or just a Google Image search

 

– Pinterest’s top categories are “Food & Drink” and “Outdoors” which may not easily translate into online sales. Source:

 

NOTE: The point is that Pinterest may not find a real business model and revenues may never amount to much. But this does not mean that it won’t be bought by some other larger company that wants access to its user base and their activities on the site for other purposes such as ad targeting.

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Wednesday, March 13th, 2013 news No Comments

Trent Reznor teases Beats-backed streaming music service, wants a personal touch

Source: http://www.engadget.com/2012/12/10/trent-reznor-teases-his-beats-backed-streaming-music-service/

Trent Reznor gives clues to his Beatsbacked streaming music service, wants a personal touch

Dr. Dre isn’t the only musician to collaborate with Beats on projects deeper than one-off headphone models. Nine Inch Nails and How To Destroy Angels creator Trent Reznor tells The New Yorker that he and Beats are developing a streaming music service, codenamed Daisy, that should go beyond just automatically suggesting related songs like with Pandora. Alongside algorithm-based picks, Daisy should introduce “intelligent curation” from humans to make musical connections that wouldn’t otherwise take place. We’ll know more when the service goes live early next year; we’re presuming the recommendations will involve more than just another spin of The Downward Spiral.

[Image credit: Nine Inch Nails and Rob Sheridan, Flickr]

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Via: Pitchfork

Source: The New Yorker (subscription required)

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Monday, December 10th, 2012 news No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, January 23rd, 2012 news No Comments

Tumblr Blows Past 15 Billion Pageviews Per Month, Thumbing Nose At Old Media Thinking As It Goes

Source: http://www.businessinsider.com/tumblr-blows-past-15-billion-pageviews-per-month-2012-1


david%20karp%20wallstrip

The latest social-media phenomenon, Tumblr, continues to post astounding traffic metrics.

Founder and CEO David Karp spoke at the DLD conference in Munich this morning, where he reiterated some of the company’s recent milestones:

  • 100+ million uniques per month
  • 15+ billion pageviews per month

Tumblr, which is basically halfway between a blogging platform and Twitter, allows users to post photos, videos, and text. Critically, it also allows users to “follow” each other and “re-blog” the posts of others.

The latter concepts, which Twitter has also capitalized on with amazing success (through “following” and “re-tweets”), inserts reblogged posts into each user’s timeline stream. Thus, anyone who “follows” a user, also sees the re-blogged posts.

This turns Tumblr users into editors and curators in addition to content creators. The sharing functionality allows posts to spread rapidly, just as links and headlines do on Facebook and Twitter. In Tumblr’s case, though, the whole post is shared, not just the headline and link.

It’s worth noting that this whole concept makes a mockery of the idea of traditional content “theft.” If someone “re-blogged” a traditional newspaper story, inserting it into their own site, the newspaper would probably scream bloody murder and sic lawyers on them. And yet, on Tumblr, those whose posts are “re-blogged” feel nothing but gratitude and pride (thanks for sharing my work!).

Some other stats from David Karp’s talk this morning (as tweeted by idealab founder Bill Gross and digital journalism guru Jeff Jarvis):

  • The average post is “re-blogged” 9 times
  • 90% of the posts on Tumblr are reblogs or groups (curation). 10% are original content creation.

In another DLD panel, Glam Media CEO Samir Arora remarked that the “old version of media was that you needed editors that work for you. In new era they don’t.”

Nowhere is that more clear than at Tumblr.

SEE ALSO: Check Out Tumblr’s Amazing New York Headquarters, Where All Those Pageviews Are Made

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 23rd, 2012 news No Comments

Um, Google’s “Search, Plus Your World” Sucks So Far

Google’s “Search, Plus Your World” launched with some fanfare and with jilted partner, Twitter, crying foul.  But the real proof is in the “pudding” and so far, from my own taste testing, the “puddin’s not all that good.” In fact, it’s downright spoiled.

In theory, returning results based on my own activities, photos, shares, etc. plus the social sharing activities of my circles of friends seems to make sense. After all, my friends should share similar interests, etc. However, in reality, this appears to be far from the truth.

Either my friends all suck at what they are sharing OR what I search for has very little to do with (or very little overlap with) what I and my friends are sharing. And I think the latter is more likely the case, because my friends are all awesome and I usually find what they share to be super informative and I always learn something new from them and the insightful curation they do.

So what is wrong with Google’s new personalized search, flavored with +1? And will it ever get better with time and more usage?

My current hypothesis is NO .. it won’t get better with time.  Here are a few reasons why I think so:

– what I search for (what I need at this moment) is not necessarily what I share (what I think my followers would be interested in)

– news items and other cool information that is shared are things I “discover” through the curation of my circles of friends and I like to browse these things to learn; this contrasts with things that I search for at any moment in time, which could include things that I need now, gifts for other people, research for clients in other industries that I am not in. What this means is that those search terms and the sites that I visit don’t necessarily have any bearing on any future searches and what I am interested in.

– finally, among all my friends, I would probably only ask 1 or 2 of them for restaurant recommendations (in New York) because they live here and are known for their expertise in food; I would ask different friends for advice on digital cameras (@designerguy), keyword research platforms (@glenngabe), ad networks (@jonathanmendez), etc. you get the idea. So canvassing my entire social graph for keyword based ways to personalize search results is actually making the results worse (see examples below).

Search ( photos )

[Redacted] – I don’t need to see my own photos from my own Picasa, which I already know is there.

Search  ( italian restaurants in New York  – no quotes )

 

 

Search ( spend polarization – no quotes )

spend polarization search results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Wednesday, January 11th, 2012 SEM, SEO, social networks No Comments

Delicious Returns From the Dead With Some New Bookmarking Features in Tow [Video]

Source: http://gizmodo.com/5844220/delicious-returns-from-the-dead-with-some-new-bookmarking-features-in-tow

The social bookmarking site Delicious is back. Those who loved saving their favorite links to a public (or private) profile page will find that experience unchanged. But there’s a new central focus to Delicious. It’s called Stacks.

Stacks is a quick and easy way for users to compile a focused list of links to share. While there’s no limitations to what your list can contain, the idea is that people will pick a theme/topic and run with it. You supply the links, Delicious takes care of the formatting and presentation for you. They believe that navigating through stacks, as opposed to navigating through personal profile, will make exploration and discovery on the internet much more meaningful.

According to AllThingsD, YouTube creators (and former bosses), Chad Hurley and Steve Chen favor human curation over the quasi-random, algorithm-driven presentation of links. And while Stacks is what they’ve decided to focus on right now, they say more features are coming (I hope that will include the ability to embed stacks on other sites). For now, Delicious looks like a good way to get lost in the internet for while when you have nothing better to do. [Delicious via AllThingsD]

Delicious Returns From the Dead With Some New Bookmarking Features in Tow
Delicious Returns From the Dead With Some New Bookmarking Features in Tow
Delicious Returns From the Dead With Some New Bookmarking Features in Tow


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, September 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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