customer reviews

Top Influence on Online Purchase Decisions? Deals and Discounts

source: http://www.marketingcharts.com/wp/topics/e-commerce/top-influence-on-online-purchase-decisions-deals-and-discounts-36149/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RetailMeNotIpsos-Purchase-Influences-When-Shopping-Online-Aug2013Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their decision, while 51% counted reviews, ratings or opinions of customers who have already bought the product as an influence on their purchase decision.

Not far behind, 45% of US respondents said that the trustworthiness of the retailer plays a part in their decision-making process. Fewer pointed to factors such as speed and convenience of delivery for the product (29%), reviews, ratings or opinions of professional journalists or industry experts that have used the product (26%), and comments, reviews and opinions from peers on social media (22%).

It’s interesting to see customer reviews showing up as far more influential than professional reviews, as Weber Shandwick found the same result when looking at consumer electronics purchases.

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Monday, August 26th, 2013 news No Comments

HP Photosmart D110a ePrint printer earns 5-star reviews despite lacking ePrint… what?

Source: http://www.engadget.com/2010/07/05/hp-photosmart-d110a-eprint-printer-earns-5-star-reviews-despite/

See the bullet for HP’s new D110a Photosmart e-All-in-One that says, “HP ePrint for printing anywhere.” Well, you can ignore that for now. While HP proudly lists ePrint — the ability to print PDF, JPEG, and MS Office documents received as attachments from any email-capable device — as a flagship feature on its newest line of web-connected printers, it’s not a working feature and it won’t be until a software update is pushed out at the end of the month, according to support forums. Unfortunately, there’s no notice of this on HP’s own retail listing for the D110a (HP’s first ePrint-capable printer), Amazon, or in brick-and-mortar shops like Best Buy. And curiously, that trio of 5-star “customer reviews” on HP’s own site fail to mention the missing feature at all. Instead, owners will only discover this after calling the HP help desk or checking the growing list of disgruntled rants in HP or Amazon support threads. Not cool HP, not cool.

[Thanks, Cliff W.]

HP Photosmart D110a ePrint printer earns 5-star reviews despite lacking ePrint… what? originally appeared on Engadget on Mon, 05 Jul 2010 06:13:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceAmazon (customer reviews), HP (support), HP (retail)  | Email this | Comments

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Monday, July 5th, 2010 news No Comments

Why your brand MUST have a presence on social networks

At first glance, I said false when I read “Brand Presence on Social Networks Trusted Almost As Much As Peer Advice” — but when I looked more closely, it read “most credible source for information about a brand.”  This is significant because a “brand itself” SHOULD be the most credible source of accurate and up-to-date information. Even consumers are not always the best source or always have the latest information. And further notice that “a marketer” is next to the last on the bottom. Consumers want accurate and up to date info but they do not want to be sold to.

Consumers are good for “subjective” input on the quality and value of a brand’s products or services. A brand must be responsible for the accuracy of its own objective information. Formerly a brand’s own website was the best place to house objective information such as technical specs, nutrition information, etc. While third party sites like reviews sites are the best place to house subjective information like customer reviews, etc. Today, since most customers frequent social networks and seldom visit brand’s websites (they never did much anyway) the place to put objective information is on brand pages on social networks. Note that this does not mean a marketing page designed to “sell.” It means place “credible information about a brand.”

Brands Vie for Credibility on Social Networks

APRIL 2, 2010

Asked what source was most believable when it came to information found about brands on social networking sites, Internet users were most likely to favor their peers. But “the brand itself” came in a close second, far ahead of journalists, considered traditionally to be an objective source. Notably, users were much less trusting of marketers—a separate response from brands—and didn’t put much faith in a brand’s competitors either.

source: http://www.emarketer.com/Article.aspx?R=1007608

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Monday, April 5th, 2010 Branding, social networks 1 Comment

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