daily newsletter

drag2share: How One Financial Advisor Landed A $70 Million Account Through LinkedIn

source: http://feedproxy.google.com/~r/businessinsider/~3/UKpAmJK30iA/financial-advisor-insights-september-3-2013-9

linkedin

FA Insights is a daily newsletter from Business Insider that delivers the top news and commentary for financial advisors.

A Morgan Stanley Advisor Lands A $70 Million Account Through LinkedIn (Think Advisor)

A financial advisor, Mitchell Rock, who heads the Rock Group at Morgan Stanley, got a $70 million account by reconnecting with someone on LinkedIn. From Think Advisor: “A Morgan Stanley senior vice president, Rock, previously with UBS and Oppenheimer & Co., had been on LinkedIn about seven months, when one night he spotted the profile of a man with whom he’d had business dealings 12 years before. The two had lost touch. Rock promptly shot him an e-mail, updating him on his current focus and directing him to his website, featuring The Rock Group brochure.

“‘Oh, my God! I have a friend in North Carolina who’s looking to work with a New York investment team just like yours,’ Rock recalls the man telling him. The friend had sold his company about six months earlier and wanted a New York money manager to invest the $70 million in proceeds. …An introduction was made, and thee weeks later, ‘we had a very large account,’ Rock says.”

Of course, Rock doesn’t think social media should replace other forms of marketing. He does however think they should be used in conjunction with one another.


drag2share – drag and drop RSS new! s items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , ,

Tuesday, September 3rd, 2013 news No Comments

drag2share: What Impact Does It Have When A Friend Likes Something On Facebook?

source: http://feedproxy.google.com/~r/businessinsider/~3/IHzZOHJGZzQ/facebook-likes-have-little-impact-2013-6

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.

 


BII AdobeClickHereLikeBrandsStudy: 35% Of Social Network Users Do Nothing When Their Friends “Like” A Brand (AllFacebook)
57% of social media users in the U.S. have liked their favorite brands, but 35% of users said there is no impact on them when their friends like a brand, according to a new global study by Adobe. Moreover, when asked why a user liked a brand, the most common answer, at 53%, was that they already regularly buy tha! t brand’ s products or services. In other words, many are not new customers or audiences for the brands.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , ,

Thursday, June 13th, 2013 news No Comments

News Reading Shifts To Tablets

Source: http://www.businessinsider.com/news-reading-moves-to-tablets-2013-6

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


nook tablet new york times appNews Readers Spend As Much Time on Tablets as Print (Journalism.co.uk)
Consumers in the U.S., Germany, and France are spending as much time reading news on tablets as they are reading printed newspapers, according to a new report from World Press Trends. That’s not surprising: tablets are an ideal reading device and, unlike newspapers, the news doesn’t go stale and is constantly refreshed. Overall, the report found that mobile accounts for 20% of page views in many markets. Read >

Android Owners Are Younger, Less Wealthy (Pew)
New research from Pew finds Android has a larger proportion of younger users than rival iOS. Perhaps not coincidentally, Android owners, on the whole, appear to be less wealthy. Overall, Pew found that 56% of Americans now own a smartphone. Read >

Screen Shot 2013 06 05 at 5.47.06 PM

Apple To Sell Audio Ads on iRadio (Ad Age)
Just like Pandora, Apple will sell streaming ads on its forthcoming Internet radio station, straying from its core capabilities: software and hardware design. The ads will be sold through iAd, its mobile ad network, which hasn’t been a sterling success thus far.
Read >

 

Tags: , , , , , , , , , , , , , , , ,

Thursday, June 6th, 2013 news No Comments

drag2share: Tablets Boost Spending on Apps by Factor of Three

source: undefined

MOBILE INSIGHTS: Tablet Ownership Increases Spending On Apps By Factor Of Three

Jun 4, 2013

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


smartphones and tabletsTablets Boost App Spending (Analysys Mason)
Smartphone owners with a tablet spend three times as much on apps as those who don’t own a tablet, a new study says. It also found that 53% of smartphones owners had never bought an app. (That percentage was substantially lower among iOS users, however.) The survey covered 6,600 respondents in France, Germany, Poland, Spain, the UK and the United States. Read >


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Tuesday, June 4th, 2013 news No Comments

The Android Platform Migrates To Low-Cost PCs

Source: https://intelligence.businessinsider.com/welcome

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


BII android platform distribution

New Acer $400 PC Will Run Android (CNET)
This should give Microsoft pause: Acer’s new all-in-one PC, named the AIO, will run Android. Intel has dropped hints that more Android-powered low-cost PCs are on the way. Although Android chief Sundar Pichai threw water on the idea of connecting the Android and Chrome operating systems, it makes sense in a multi-device computing world to have the same operating system underpinning mobile-devices and low-powered laptops. Read >

The Average American Spends An Hour Of Quality Time With Their Smartphone (AllThingsD)
That’s according to a new study out by Experian. At least half that time is spent talking and texting. Read >

Apple’s iPhone Sales in India Up 400 Percent (Apple Insider)
It’s starting from a low base, but Apple is now moving 400,000 devices per month thanks to aggressive pricing strategies. However, some observers have penned articles with a contrarian take, saying that in fact, India has become a “dumping ground” for outdated iPhones 4 models. Read >

BII_GG_FunA Fun Take On Privacy In A World With Google Glass (Taptastic)
From pro-privacy haircuts, to portable anonymous lighting, to simply scaring off other Glass wearers with your own pair. A light-hearted take on a serious issue: what will happen to privacy in a world where no one knows whether you’re filming them or not? Read >

Is Silicon Valley An Echo Chamber, Or Can It Make Apps For The Rest Of The World? (The New York Times)
Nick Bilton of The New York Times muses about whether Silicon Valley creates many apps that just aren’t relevant to lifestyles outside of the privileged, engineer-choked world of Northern California. He analyzes success stories like Uber, and an a! pp calle d Twist as he considers this question. Read >

A Handy Infographic Outlining App Global Store Stats (Topapps.net)
Interesting to note that Microsoft’s store and the Amazon Appstore, the latter with only 16 million total downloads, are dwarfed by the competition. (See below.)

How Mobile Apps Have Changed the World

 

Tags: , , , , , , , , , , , , , , ,

Monday, June 3rd, 2013 digital No Comments

drag2share: Twitter Ads Will Target TV Tweeters

source: undefined

Twitter Ads Will Target TV Tweeters

May 23, 2013

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.


BII_2ndScreen_twitter3Twitter’s New Ad Tools Are All About The Second Screen (Twitter)
Twitter is pitching its new ad product to brands as a way to continue the stories they tell on TV commercials, and do so online and mobile. Thanks to new analytics, Twitter will automatically know what ads aired on which shows, pair that data with users who tweeted about those same shows or events, and serve those user! s ads th at tie in with the TV commercials that aired during the programming. This strategy is all about leveraging Twitter’s mobile usage as a “second screen” companion app to TV. As Twitter itself highlighted in its announcement, “64 percent of mobile-centric Twitter users use it infront of TV at the home.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , ,

Thursday, May 23rd, 2013 news No Comments

Prepaid Smartphones Are Increasingly Popular In The U.S.

Source: https://intelligence.businessinsider.com/welcome

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


iphone 4s angle 400One-Third Of All U.S. Smartphone Sales Were Prepaid In The First Quarter (CNET)
Mobile financing patterns are changing. According to the NPD Group, prepaid smartphones accounted for 32% of all U.S, smartphone sales in the first quarter, up from 21% a year prior. NPD attributes the jump to consumers buying older models of flagship phone models, like the Samsung Galaxy S2 or the iPhone 4S. It may also explain why smartphone penetration is reaccelerating. Read >

How To Break Into Mobile Native Advertising (Mobile Marketer) 
Interviews with executives from Klip, SessionM and Sharethrough on the best ways to get started with mobile native advertising campaigns. The main advice is to design context-sensitive ads that help customers solve problems in their day-to-day lives, and to focus on limited concrete goals at first, like getting users to share content. Read >

Apps Begin To Arrive on Google Glass (New York Times)
CNN, Elle, Twitter, Tumblr, Facebook, and Evernote will soon unveil new apps for Google Glass as it begins builds out its developer ecosystem. Path and the New York Times were previously the only apps available. Read >

AT&T CEO: Content Providers Will Subsidize Consumers’ Dat! a (F ierce Wireless)
Carriers are eager to ward off consumer dissatisfaction with data plans. AT&T Chairman and CEO Randall Stephenson told investors at a J.P. Morgan conference that he expects content providers and app developers to unveil new models that let consumers access their content without egregiously high data bills. “There will be models that emerge where they defray consumer charges by paying it themselves, or by advertising.” Read >

YouTube Is The Largest Source Of Mobile Traffic (Sandvine)
But who will be in the carriers’ crosshairs when the all-you-can-eat data party ends? YouTube accounts for a quarter of North American mobile traffic during peak period, according to Sandvine. Facebook chips in another 10%. Real-time entertainment (i.e., mobile video) accounts for 44% of peak mobile traffic. Read >

Screen Shot 2013 05 16 at 11.10.39 AM

Screen Shot 2013 05 16 at 11.03.03 AM

Consumer Spending On iOS Games Passes Dedicated Handheld Games (App Annie)
For the first time, gaming revenue on the iOS app store surpassed gaming-focused handheld devices, like Nintendo DS or Sony PlayStation Portable, further underscoring how smartphones are disrupting markets for devoted devices, such as MP3 players or cheap cameras. Games are the app store’s real success story. Games represent about 40% of downloads and 70 to 80% of consumer spending in both the App Store and Google Play. Read >

iOS And Android Combine For 92 Percent Of First Quarter Smartphone Shipments (IDC)
IDC reported slightly higher smartphone shipments than Gartner for the first quarter: 216 versus 210 million, respectively. Both showed Android opening up a massive lead in platform market share. IDC’s numbers also showed Microsoft’s Windows Phone overtaking BlackBerry as the number three operating systemRead >

Please follow BI Intelligence on Twitter.

Join the conversation about this story »

    

Tags: , , , , , , , , , , , , , , , , , ,

Friday, May 17th, 2013 digital No Comments

drag2share: MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter

source: http://feedproxy.google.com/~r/businessinsider/~3/lzvFAUwmjwQ/android-tablets-overtake-the-ipad-2013-5

MOBILE INSIGHTS: Android Tablets Overtake The iPad In Shipments Last Quarter

May 2, 2013

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


Android Sees More Tablet Shipments In First Quarter Than Apple (Business Insider)
IDC’s latest data on tablet shipments confirms the trend we’ve been following: the steady gains of Android tablets around the world. Taken together, Android tablet manufacturers shipped more tablets than Apple in the first quarter of 2013. Apple was still the largest single manufacturer, with Samsung in second place. Microsoft shipped a respectable 900,000 tablets. A contrarian take: Greg Sterling of Opus Research points out that iPads still account for over 80% of actual usage — globally and in the U.S. — as measured by Web traffic. Read >

screen shot 2013 05 01 at 3.20.10 pm 1

Tags: , , , , , , , , , , , , , , ,

Thursday, May 2nd, 2013 news No Comments

drag2share: Blogs Outrank Social Networks in Purchase Influence

source: undefined

Blogs Outrank Social Networks In Influence

Mar 7, 2013

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.


Blogs Outrank Social Networks In Terms Of Influence (Technorati via Social Media Examiner)
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.

pr online services high in influence

The report found that blogs are now the third-most influential digital resource (31 percent) when making overall purchases, behind retail sites! (56 per cent) and brand sites (34 percent)


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , ,

Thursday, March 7th, 2013 news No Comments

drag2share: LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

source: http://feedproxy.google.com/~r/businessinsider/~3/1dY6nBJp7pE/linkedin-ousts-facebook-as-social-tool-2013-2

LinkedIn Ousts Facebook As The Top Social Tool For Private Companies

Feb 28, 2013

Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.


LinkedIn Replaces Facebook As Top Social Tool (University of Massachusetts at Dartmouth via MarketingProfs)
LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research.

growth in social inc 500 umass dartmouth

Fewer companies are increasing investments in social media marketing.

budget plans inc 500 umass

Companies are somewhat mixed on how central social marketing is to their growth.

how necessary is social media

The 2012 study is based on a nationwide phone survey of companies named by Inc. Magazine to the Inc. 500 list, conducted in October and November of 2012


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , ,

Thursday, February 28th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing