go-Digital Blog on Digital Marketing » dallas cowboys http://go-digital.net/blog Opinions, Rants, Raves, Digital Marketing Strategy Fri, 10 Sep 2010 19:42:14 +0000 en hourly 1 http://wordpress.org/?v=3.0 Design Principles for the modern digital world http://go-digital.net/blog/2009/07/design-principles-for-the-modern-digital-world/ http://go-digital.net/blog/2009/07/design-principles-for-the-modern-digital-world/#comments Sat, 04 Jul 2009 10:20:36 +0000 acfou http://go-digital.net/blog/?p=591 Design Principles for the modern digital world is a post from: go-Digital Blog on Digital Marketing Strategy

]]> Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.

You can start with a site that has:
1) javascript and AJAX
2) no script version
3) mobile version

When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.

Design Principles for the modern digital world is a post from: go-Digital Blog on Digital Marketing Strategy

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