data
Your Instagram Data Is Now Officially Facebook Data
Source: http://gizmodo.com/5969001/your-instagram-data-is-now-officially-facebook-data
A new Instagram privacy policy goes into effect on January 16th, 2013. The service will now be sharing your data with its new owner Facebook. Get used to it.
Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:
Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.
Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:
Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).
This was inevitable, but at least now it’s official. [Instagram via TechCrunch]
Games Are The Leading Mobile App Category For Advertising
Source: https://intelligence.businessinsider.com/welcome
Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports.
In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.
The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position.
Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.
Please follow BI Intelligence on Twitter.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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