data

Your Instagram Data Is Now Officially Facebook Data

Source: http://gizmodo.com/5969001/your-instagram-data-is-now-officially-facebook-data

Your Instagram Data Is Now Officially Facebook Data A new Instagram privacy policy goes into effect on January 16th, 2013. The service will now be sharing your data with its new owner Facebook. Get used to it.

Basically, Instagram has updated a few of the subhead sections of its policy to reflect the fact that it is a part of Facebook now. Instagram can now share information like cookies, log files, device identifiers, location data, and usage data,with “with businesses that are legally part of the same group of companies that Instagram is part of.” According to the Instagram blog, it’s a wonderful thing for you:

Our updated privacy policy helps Instagram function more easily as part of Facebook by being able to share info between the two groups. This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used.

Less spam? Great! Of course, this also means that Instagram is heaping its data over with the privacy nightmare that’s Facebook. The data will definitely be used to target better advertising at you on Facebook, and to serve you advertisements on Instagram whenever that starts happening. Here is the relevant section from the new policy:

Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates’ own services (including by providing you with better and more relevant experiences).

This was inevitable, but at least now it’s official. [Instagram via TechCrunch]

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Monday, December 17th, 2012 news No Comments

Games Are The Leading Mobile App Category For Advertising

Source: https://intelligence.businessinsider.com/welcome

Games are the top destination for mobile advertisers, according to data compiled from Millennial Media’s Mobile Mix reports

In fact, games have held the top rank in mobile ad impressions since Millennial started tracking the quarterly data in Q2 2011.

The number two spot has been consistently occupied by the Music and entertainment category. Meanwhile, two mobile app categories, Social and Communications, have jockeyed for the third position. 

Games’ supremacy in mobile advertising follows on their success in app stores. According to data analyzed by BI Intelligence, games account for 33 percent of the top 200 free iPhone apps by downloads, 55 percent of the top 200 paid iPhone apps, and a whopping 70 percent of the top 200 grossing iPhone apps.

mobile app categories by impressions

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Wednesday, December 5th, 2012 news No Comments

The Windows 8 Sales Data Is In, And It’s Horrible News For Microsoft (MSFT)

Source: http://www.businessinsider.com/the-windows-8-sales-data-is-in-and-its-horrible-news-for-microsoft-2012-11

Steve Ballmer facepalmNPD research published some horrible news for Microsoft yesterday.

  • Despite releasing an entirely new operating system on October 22 of this year, Windows PC sales shrank 21% between 10/21 and 11/17 versus the same period last year.
  • Windows 8 tablet sales during that period were “almost nonesistent” – just 1% of all Windows 8 sales.

“It hasn’t made the market any worse, but it hasn’t stimulated things either,” Stephen Baker, an analyst at NPD, told the New York Times. “It hasn’t provided the impetus to sales everybody hoped for.”

No kidding.

Yesterday, we reported other bad news:

  • Asus CFO David Chang’s comments that “demand for Windows 8 is not that good right now.”
  • Microsoft cut its order of Surface tablets for the year to two million units, down from four million.

This is a very scary time for Microsoft.

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Friday, November 30th, 2012 news No Comments

Ad Data Reveals Surprising Patterns In Location-Based Mobile Usage

Source: https://intelligence.businessinsider.com/welcome

Mobile users are heavily engaged on their devices at the shopping mall, according to a recent report by JiWire, a location-based mobile advertising company.

JiWire’s data flows from its network that serves ads to some 50 million mobile users. Enabled by public Wi-Fi access at thousands of sites, JiWire’s ads allow advertisers to target users at malls, restaurants, retail stores, school campuses, airports, and other sites. 

JiWire’s latest data reinforces some commonly held ideas about mobile device use, but challenges others. For example, ad requests were heaviest at shopping malls— more so than at restaurants, for example— revealing how mobile devices have become a valued tool for shopping and leisure.

Other data showed surprising patterns. Ad requests were higher at hotels than at retail stores. And, finally, big-box stores saw more mobile ad requests than specialized retailers like clothing and electronic stores, despite all the hand-wringing over showrooming. 

BII_HyperLocal_JiWire

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Monday, November 26th, 2012 news No Comments

All The Kids Want iPads, Almost None Want The Surface (AAPL, MSFT, GOOG, AMZN)

Source: http://www.businessinsider.com/nielsen-study-what-people-want-2012-11

Apple is going to dominate holiday shopping in the U.S., once again, according to the latest data from Nielsen.

The first table below shows what kids 6-12 are interested in “buying” in the next 6-12 months. (By “buying” we assume Nielsen means, “getting,” unless these are some industrial kids who are running killer lemonade stands.) The second table shows what consumers 13 and over want.

As you can see, the iPad is the number one product people want in the next year. That’s got to be scaring the heck out of Microsoft. Because if you’re 6-12, and your first computer is an iPad, what are the odds you buy a Windows computer down the road?

Nielsen

Nielsen

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Tuesday, November 20th, 2012 news No Comments

Enterprises Are Spending Wildly On ‘Big Data’ But Don’t Know If It’s Worth It Yet

Source: http://www.businessinsider.com/enterprise-big-data-spending-2012-11

Big data is already big business, with companies collectively spending billions on it.

But most of them don’t know if big data is worth it—yet. And they’re not even sure what it means, with the “big data” label applied to all kinds of data-intensive projects.

Most companies said that “big data” meant scooping up large quantities of information, often from nontraditional, server-busting sources like Web traffic logs or social media, and then using it to make business decisions in real time. These include things like watching competitors, monitoring their own brands, creating new services that they can sell, and tracking product and pricing information.

In 2012, companies worldwide spent $4.3 billion on software for big-data projects, market research firm Gartner reports. Most of that was for software running on company-owned servers.

But in a survey of over 800 business and IT professionals commissioned by big-data startup Connotate, 60% said it was too early to tell if a given project was successful and returned a decent value for its investment.

That won’t stop companies from spending even more on big-data projects next year. They’ll be buying new servers and software and hiring experts. Add it up, and big-data projects will drive $34 billion of technology spending in 2013, Gartner predicts.

 attached image

Don’t miss: Big Data Is The Hottest Thing To Hit The Web In Years: Here’s Why

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Wednesday, November 14th, 2012 news No Comments

This Horrific Media Spend Data Says There WILL Be A Global Recession In 2013 (OMC, IPG, WPPGY, HAVFP, AGSL, MDCA, PUB)

Source: http://www.businessinsider.com/advertising-and-media-numbers-say-recession-in-2013-2012-10

gdp advertising

The four largest ad agency companies have all reported their Q3 numbers, and all of them agreed on one thing: The economics of media spending and the macro-economic picture generally don’t look good

The pattern is ominous: Revenue growth at Interpublic Group just went negative for the first time since the last recession. All the other companies are trending down. GDP growth is anemic — and that number isn’t the government’s final estimate. The final number may be worse.

Skip straight to the data >

This chart plots “organic” (like for like, year-on-year) revenue growth at the four largest ad agency holding companies and compares it to sequential growth in U.S. GDP.

Those companies are WPP Group (which owns Ogilvy, Y&R and JWT, among others), Omnicom (BBDO, DDB and TBWA), Interpublic Group (DraftFCB, McCann and Deutsch) and Publicis Groupe (Saatchi & Saatchi, Leo Burnett and Digitas).

We believe it is interesting because advertising revenues are a good proxy for economic growth globally. They represent a broad range of companies with revenues that come from both the U.S. and foreign countries, and companies signal their optimism via their willingness to spend on ads.

The obvious caveat: The sequential vs. y-o-y numbers are apples vs. oranges.

So is this anecdotal trend real, or a mi! rage? Le t’s examine the evidence.

This is Interpublic’s ‘Powerpoint From Hell.’ We’re basically right back at 2008, according to IPG’s numbers.

It doesn’t matter where you look at IPG, everything is trending negative.

Publicis Groupe’s Q3 earnings contained these grim surprises: It expected 6.6% growth in September but got -1.6% instead. Its clients appear to be frozen in the headlights. (Red emphases added.)

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Monday, October 29th, 2012 news No Comments

Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 Bucks

Source: http://gizmodo.com/5955086/some-guy-bought-the-data-of-11-million-facebook-users-for-just-5-bucks

Some Guy Bought the Data of 1.1 Million Facebook Users for Just 5 BucksBogomil Shopov, a Bulgarian blogger and digital rights activist, bought 1.1 million Facebook names, user IDs and e-mails for the ridiculously low price of 5 dollars. Yes, for a price of a Subway footlong, Shopov was able to get his hands on your personal data from Facebook. What a deal!

Luckily, Shopov isn’t out to spam people or anything. Instead, he wants to use this as an example of how terribly lax Facebook can be with its security. How did those names and e-mail addresses become available in the first place? Facebook apps. Forbes says:

According to the seller of the information, a Gigbucks user with the handle “mertem,” the data was collected from Facebook applications.”The information in this list has been collected through our Facebook apps and consists only of active Facebook users, mostly from the US, Canada, UK and Europe,” reads the Gigbucks post. “Whether you are offering a Facebook, Twitter, social media related or otherwise a general product or service, this list has a great potential for you.”

The personal data of Facebook users isn’t just from people who keep their profile public, Shopov said he found e-mail addresses that were private and hidden too. Facebook is currently looking into the breach of user data but they haven’t yet come to a resolution. We are at their mercy. [Forbes]

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Friday, October 26th, 2012 news No Comments

Source: http://gizmodo.com/5948408/the-iphone-5-really-costs-1800

The iPhone 5 Really Costs You $1800Though you may think the iPhone 5 only costs $200, you’re forgetting about the contract that’s tied to it. Yep, that fatty two-year, soul-selling new contract you get when you buy a new iPhone. That’s the real cost of the iPhone 5 and it can get quite expensive.

And to be completely fair, $1800 is actually a low-end estimate. That just so happens to include the cheapest plan on AT&T, which gives you no free text messages and a laughable amount of data. If we’re being honest, you’re going to need a lot more. Anywhere from $200 more if you’re on AT&T to a couple thousand dollars more if you’re on Verizon. Over the lifetime of the iPhone 5’s contract, you’ll spend anywhere from $1800 to $4800. That’s a good chunk of change.

Marketing firm Avalaunch put together all the data and made the snazzy infographic below. It’s a pretty solid estimate of how much the iPhone 5 will cost you over two years (to be fair, most smartphones cost around this price too).

The iPhone 5 Really Costs You $1800

[Avalaunch via Mashable]

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Wednesday, October 3rd, 2012 Uncategorized No Comments

Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

Source: http://www.engadget.com/2012/10/02/pew-research-center-tablet-ownership-report/

Pew Research finds 22 percent of adults in US own tablets, lowcost Android on the rise

It shouldn’t come as much of a surprise that more Americans than ever now own tablets, but if you’d ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It’s worth pointing out that Pew’s survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve. You’ll find a press release after the break that provides a much broader take on Pew’s latest findings in the mobile space, but those who want to go straight to the meat should hit up the source link below.

Continue reading Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

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Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise originally appeared on Engadget on Tue, 02 Oct 2012 17:33:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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