2012 has been quite the year for technology and its advertising.
As usual, Unruly Media created a list of the most-shared tech ads in social media of the year.
You may be surprised to find that Samsung made the list, while Apple wasn’t included at all.
Google wins for having the most spots on the list, with some of their April Fool’s ads being featured.
10. Google: Gmail Tap — 170,043 shares
Facebook shares: 137,232
Twitter shares: 32,532
Percent of shares in English: 83
Ad Agency: In-house
Google released this April Fool’s Day ad introducing a fake new keyboard that uses Morse code. It even features LL Cool J, referred to by his real name, as the product lead.
9. Google: Valentine’s Day Doodle — 197,073 shares
Facebook shares: 97,534
Twitter shares: 99,183
Percent of shares in English: 62
Ad agency: Saatchi & Saatchi
Google outdid itself this year with its doodle for Valentine’s day. The minute-long cartoon is a cute depiction of a boy trying his hardest to impress a girl he likes.
8. Microsoft: Surface — 316,777 shares
Twitter shares: 21,063
Pecent of shares in English: 66
Ad agency: In-house
Microsoft was praised for being more innovative with its ads this year, but unfortunately increased creativity has not (yet) led to a significant increase in sales.
Gripe and moan about it all you like, but public transport is a fundamental part of keeping any big city running—and this data visualization shows just how complex New York City’s public transit setup is.
Put together by YouTube user STLTransit, the video is a visualization of a single day’s public transit, between 4:00am and 4:00am. It’s made possible by the open source General Transit Feed Specification data from the MTA. Personally, I love the way that the routes become obvious as the city wakes up. [YouTube via Verge]