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The Top 10 Most-Shared Tech Ads Of The Year

Source: http://www.businessinsider.com/the-top-10-most-shared-tech-ads-of-the-year-2012-12

Google employees, Googlers, holding balls

2012 has been quite the year for technology and its advertising.

Over the past 12 months, we’ve witnessed both Samsung and Apple release major products, and dueling commercials to go along with them.

As usual, Unruly Media created a list of the most-shared tech ads in social media of the year.

You may be surprised to find that Samsung made the list, while Apple wasn’t included at all.

Google wins for having the most spots on the list, with some of their April Fool’s ads being featured.

10. Google: Gmail Tap — 170,043 shares

Facebook shares: 137,232

Twitter shares: 32,532

Percent of shares in English: 83 

Ad Agency: In-house

Google released this April Fool’s Day ad introducing a fake new keyboard that uses Morse code. It even features LL Cool J, referred to by his real name, as the product lead.




9. Google: Valentine’s Day Doodle — 197,073 shares

Facebook shares: 97,534

Twitter shares: 99,183

Percent of shares in English: 62

Ad agency: Saatchi & Saatchi

Google outdid itself this year with its doodle for Valentine’s day. The minute-long cartoon is a cute depiction of a boy trying his hardest to impress a girl he likes.




8. Microsoft: Surface — 316,777 shares

Facebook shares: 294,74 9

Twitter shares: 21,063

Pecent of shares in English: 66

Ad agency: In-house

Microsoft was praised for being more innovative with its ads this year, but unfortunately increased creativity has not (yet) led to a significant increase in sales. 



See the rest of the story at Business Insider

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Wednesday, December 12th, 2012 news No Comments

Google Was The Most Shared Brand Of 2012

Source: http://www.businessinsider.com/google-was-the-most-shared-brand-of-2012-2012-12

According to Unruly Media, which tracks not only what people watch but also what they share, Google was the most shared social video brand of 2012.

Thanks to campaigns like “Project Glass: One Day,” the company’s videos were shared a whopping 196.8 percent more than last year. Someone’s been doing his YouTube homework.

Five newcomers broke the top 10, including TNT, Coca-Cola, Abercrombie & Fitch, Samsung, and P&G. Volkswagen, which went viral last year with its Super Bowl sensation, “The Force,” dropped nine spots to number 10.

google most shared brand unruly

SEE ALSO: The 10 most viral ads of 2012>

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Monday, December 10th, 2012 news No Comments

How To Parallel Park Like A Hedgehog Between 2 Goldfish

Source: http://www.businessinsider.com/ad-of-the-day-how-to-parallel-park-as-successfully-as-a-hedgehog-between-bagged-goldfish-2012-12

A clever new Volkswagen print ad compares the difficulty of parallel parking to how tough it would be for a spiky hedgehog to squeeze between two goldfish in vulnerable plastic bags. 

The ad points out that with the help of Volkswagen Park Assist, complicated parallel parking situations can now be easily dealt with.

Here’s the ad, created by DDB Tribal Berlin:

Volkswagen hedgehog goldfish

Hat tip to Ads of the World

Related: AD OF THE DAY: Photographers Almost Kill Themselves Just To Get That Shot

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Tuesday, December 4th, 2012 news No Comments

A Day of NYC’s Public Transport, Visualized

Source: http://gizmodo.com/5963851/this-is-what-a-day-of-nycs-public-transport-looks-like

Gripe and moan about it all you like, but public transport is a fundamental part of keeping any big city running—and this data visualization shows just how complex New York City’s public transit setup is.

Put together by YouTube user STLTransit, the video is a visualization of a single day’s public transit, between 4:00am and 4:00am. It’s made possible by the open source General Transit Feed Specification data from the MTA. Personally, I love the way that the routes become obvious as the city wakes up. [YouTube via Verge]

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Wednesday, November 28th, 2012 news No Comments

Samsung Now Makes Much More Money On Mobile Than Google Makes Overall (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-vs-samsung-2012-11

Pretty insane chart from Horace Dediu at Asymco. He compares Samsung’s mobile operating income to Google’s overall operating income.

As you can see, Samsung’s mobile operating income will soon be twice as much as Google’s overall operating income. Samsung’s operating income is almost entirely because of Google’s Android.

chart of the day, google vs samsung income from operations, november 2012

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Wednesday, November 14th, 2012 news No Comments

Samsung Now Makes Much More Money On Mobile Than Google Makes Overall (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-vs-samsung-2012-11

Pretty insane chart from Horace Dediu at Asymco. He compares Samsung’s mobile operating income to Google’s overall operating income.

As you can see, Samsung’s mobile operating income will soon be twice as much as Google’s overall operating income. Samsung’s operating income is almost entirely because of Google’s Android.

chart of the day, google vs samsung income from operations, november 2012

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Wednesday, November 14th, 2012 news No Comments

Google Is Bigger Than The U.S. Print Ad Business (GOOG, NYT, NWS, GCI)

Source: http://www.businessinsider.com/chart-of-the-day-google-ad-revenue-2012-11

Here’s a look at how Google has been swallowing up the print business. Its ad revenues in the first half of this year were greater than the ad revenues of newspapers and U.S. magazines, according to German statistics site Statista (via Slate).

chart of the day, google advertising revenue, nov 2012

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Monday, November 12th, 2012 news No Comments

Pay TV May Not Be Dead, But It’s Dead In The Water

Source: http://www.businessinsider.com/chart-of-the-day-pay-net-additions-2012-11

Some people think the pay TV business is on its deathbed. These numbers from Bernstein Research’s Craig Moffett, via Peter Kafka, don’t hurt that argument.

As you can see, subscriber growth has been just about flat for the last two years. This is good news because it means people aren’t ditching pay TV in droves. But it’s bad news because it means the industry is stuck.

chart of the day, pay tv net additions, total yoy subscribers growth, nov 2012

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Friday, November 9th, 2012 news No Comments

Here’s The Staggering Number of Ads Facebook Serves On Its Exchange Every Day (FB)

Source: http://www.businessinsider.com/the-size-of-fbx-facebooks-ad-exchange-2012-11

Zuckerberg in Russia

Appnexus, the online ad marketplace intermediary, hosted an annual summit in New York yesterday and disclosed some interesting metrics about the size of its business as it relates to Facebook.

The company is one of let slip that Facebook Exchange — the real-time bidding ad exchange in which advertisers are allowed to match their cookies to a Facebook cookie in order to retarget shoppers inside Facebook — now serves a staggering 7 billion ad impressions daily. According to AdExchanger:

AppNexus is quickly ramping up on the Facebook Exchange, where it is one of approximately 15 real-time bidding partners. It now has exposure to 7 billion daily impressions on FBX, up from zero in July — a large and important new inventory source.

We recently told you that FBX has “quadrupled” the size of the RTB market, and that Facebook believes the total ad exchange opportunity could be as big as $2 billion annually.

Related:

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Thursday, November 8th, 2012 news No Comments

Apple’s Weekend iPad Sales In Context

Source: http://www.businessinsider.com/chart-of-the-day-ipad-mini-sales-2012-11

Apple says it sold three million iPad Minis and fourth generation iPads from Friday to Sunday. For some context on how impressive those sales are we’ve charted them against shipments from other tablet makers in the third quarter, using data from IDC. As you can see, only Samsung had better sales in three months than Apple had in three days.

chart of the day, Apple's Weekend iPad Sales In Context, november 2012

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Monday, November 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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