days of the week
According to a recent study by Socialbakers, Monday is when Facebook Page managers have the most likely chance of generating engagement. Wednesday and Friday are also good days to post, according to the data.
Track the effect of (not provided)
Google’s decision to encrypt search referral data means that many sites now have a lot less to work with when tracking SEO keywords, and Econsultancy is no different.
In fact, as with other IT and tech related sites, we have been hit harder than others, to the extent that more than 40% of our organic search referrals are (not provided).
The rise of (not provided) on Econsultancy.
With this encryption spreading to Firefox and iOS6, this trend is set to continue.
Thanks to Avinash Kaushik’s custom report, you can moan about the impact to other marketers, backed up by accurate data.
Time of day report
This one comes from Dan Barker, who answered my Twitter question about tracking posts by publish time with a fully formed custom report, thus saving me loads of time.
Using this you can see which days of the week are most popular, and use the data to experiment with your publishing schedule:
Time of day report for ecommerce
This one also comes from Dan Barker, and does much the same as the previous custom report, but is aimed at ecommerce sites.
It shows transaction metrics on top of the traffic stats by time of day and day of week.
This combines Adwords acquisition data with revenue data under one roof, and saves you going back and forth between different reports.
This report looks at your most popular keywords (minus the ones that Google isn’t telling you about) and shows visitor metrics, conversion rates, goal completions and page load time.
Other tabs also show engagement and revenue metrics.
This report strips out the branded keywords and shows visits, goal completions and revenue.
You’ll need to go in and edit the report to exclude your own branded keywords. In this case, I’ve excluded ‘econsultancy’ but I should also remove the various spellings and hyphenated versions:
This report shows how different browsers are working for your site in terms of visits, revenue, bounce rates and purchases.
It’s also a good way of picking up potential problems. If bounce rates are especially high for one kind of browser there may be an issue with the way your site looks in Internet Explorer, Safari etc.
Should I go mobile?
This one is from Lens 10, and aims to answer the question above.
You can judge from metrics such as pages per visit and goal completion rate and decide whether a mobile site is ready. The answer is very probably yes for most sites.
Referring sites report
Thanks to Anna Lewis from Koozai for this one, which shows referring sites alongside goal completions and conversion rates.
Link analysis report
This one, from SEObook, helps you to see which of your inbound links are sending the most valuable traffic, showing visits, goal completions and more.
Do you have any other useful custom reports to share? Please let us know below…
Plan your purchases and you can grab the best deals on everything from clothes to flat-screen TVs to appliances and more. This infographic from Savings.com breaks down the sale times for just about every product so you can save all year round.
The graphic includes recommendations by month and by day, as well as some additional optimal times to buy (e.g., oil changes early in the morning). The savings recommendations overlap our own comprehensive Best Time to Buy Anything guide and Best Days of the Week to Buy Almost Anything, just offering a different view and some additional items like real estate.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy (GOOG, AAPL)
- Why Urban Outfitters Keeps Selling Offensive Clothing
- Here's Why Alibaba Is Becoming A Huge Threat To Amazon And eBay
- US CMOs Report No Growth in Use, Influence of Marketing Analytics
- Tim Cook Ripped Apart Google's Business Model In Two Paragraphs (AAPL)
- The Uber effect: how San Francisco's cab use dropped 65-percent
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- September 2014 (73)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)