decades

drag2share: Fred Wilson: The Less Money You Raise, The More Successful Your Startup Will Be

source: http://feedproxy.google.com/~r/businessinsider/~3/f3GY6CJ1hvU/fred-wilson-on-lean-startups-and-runway-2013-9

airbus a380 takeoff

Running out of money is one sure way to kill a startup. But Union Square Ventures’ Fred Wilson suggests raising too much can also kill startups too.

He’s been in the venture game for multiple decades with a portfolio consisting of Tumblr, Foursquare, Kickstarter and Etsy. He has come to this conclusion:

“The fact is that the amount of money startups raise in their seed and Series A rounds is inversely correlated with success. Yes, I mean that. Less money raised leads to more success. That is the data I stare at all the time.”

Wilson advises startups to operate as lean as possible (Tumblr went two years before hiring a third employee, he points out). Also, don’t worry about how long the money you have will last. If you build something great, the money will follow.

“Getting somewhere fast is the game [startups] should be playing,” Wilson writes. “f you can get the plane to take off, the length of the runway matters less. If you can’t, there is no runway long enough for you.”

Head over to AVC for the full post.


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Thursday, September 19th, 2013 news No Comments

The Changing Nature of the American Household

source: http://www.marketingcharts.com/wp/topics/demographics/the-changing-nature-of-the-american-household-36350/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Census-Changing-US-Household-Types-1970-2012-Sept2013Marketers often look at household groups, whether they be TV households or high-income households. But what does the typical American household look like? A new study [pdf] from the Census Bureau analyzing a couple of its broader population surveys shows that the constitution of the American household has evolved considerably in the past 4 decades or so, such that there really is no typical household type anymore. For example, as of last year, so-called “nuclear families” accounted for just 19.6% of US households, down from 40.3% in 1970.

While the percentage of households made up of married couples with children has seen a marked decline, other household types have grown more common. Men living alone now represent 12.3% of all households, up from 8.6% in 1980 and just 5.6% in 1970. Additionally, women living alone account for 15.2% of all households, up from 11.5% in 1970.

To be fair, the biggest changes in household dynamics occurred between 1970 and 1980, as the above chart illustrates. But each of those trends has only continued to strengthen since 1980: in the past decade alone, the share of households counted as married couples with children has dropped by almost 5% points.

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Tuesday, September 3rd, 2013 news No Comments

How Technology Actually Saved A Paper-Based Small Business

Source: http://www.businessinsider.com/ilm-corporation-survives-rise-of-computers-2013-6

Jason Cohen

People have predicted that technology would destroy Jason Cohen’s family’s company for decades. Document management does sound pretty old-fashioned. But Cohen, recently named Virginia’s Small Business Administration Small Business Person of the Year, has managed  not just to keep his company alive, but also to turn technology into an opportunity.

ILM Corporation was started in 1976 with technology for converting hardcopy materials into electronic files and manage them. As more companies started keeping their own digital files, however, business started drying up.

Soon after Cohen joined ILM in 1992, the staff had shrunk from hundreds to only six people. It was a rough period.

“You don’t avoid the pitfalls,” Cohen told Business Insider. “We all go through them and a good friend of mine once said, ‘tell me what change isn’t bloody, ugly, and messy.'”

Cohen started turning things around after buying the company from his parents in 2001. While technology had killed some jobs, like picking  up The Washington Post at 2 A.M. to digitize it, technology also opened new opportunities.

“Our love affair with paper has diminished somewhat in terms of how we’re using it,” Cohen says, “but the amount of information has expanded exponentially.”

These days people expect that information to be accessible faster than ever.

 

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Monday, June 24th, 2013 news No Comments

drag2share: Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/ydlsCyTOU2Q/how-social-tv-is-transforming-broadcasting-2013-5

Social TV: How Social Media Is Amplifying TV Advertising

Jun 6, 2013

When social media exploded in popularity, it seemed to pose a risk to the TV industry. After five decades of TV addiction, would consumers instead loaf on the couch gazing at their Facebook feed?

BII_SocialTV_SimultaneousIn fact, research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.


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Thursday, June 6th, 2013 news No Comments

JC Penney’s Media Spending Climbs But Sales Go Into Free Fall

CEO Ron Johnson Boosts TV Advertising, Adds Former Coca-Cola Marketer Sergio Zyman as an Adviser

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JC Penney sales plummeted 25% in 2012, even as its measured media spending jumped 14% to $504 million.

Ron Johnson

Ron Johnson

The beleaguered retailer spent more on advertising than it has in any of the last five years and made major changes to its media mix, under the direction of CEO Ron Johnson. TV advertising climbed, particularly network TV spending, while radio and internet display investments dropped. And despiteMr. Johnson’s declaration late last summer that the retailer would invest heavily in newspapers, spending in that category was down slightly.

JC Penney reported that its fourth-quarter net loss widened to $552 million. The retailer posted an annual net loss of $985 million.

Sales in the fourth quarter, which includes the holiday-shopping period, slid 28% to $3.88 billion. For the year, sales fell 25% to $12.98 billion. That marks the lowest annual revenue the retailer has reported since at least 1987.

“It’s the worst performance that I’ve ever encountered in decades of covering retail — there’s nothing really to compare it against,” said Bernie Sosnick, an analyst at Gilford Securities.

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Source: Kantar Media

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Thursday, February 28th, 2013 news No Comments

This Attorney Wants To Overhaul The Billable Hour System

Source: http://www.businessinsider.com/how-to-run-a-law-firm-like-a-startup-2013-2

Kyle Westaway

Most law firms bill clients by the hour. It’s been this way for decades.

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Tuesday, February 5th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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