Apple generated more than $35 billion in revenue during the last quarter. Here’s where Apple got all that money from. Also: ready for the annual December spike?
Facebook had more than 425 million mobile users in December. So far, it makes zero money from those people.
That’ll change soon.
Today Faceobok announced that a new ad unit – called Reach Generator – will take posts from brand pages and stick them in users news feeds on the desktop AND on mobile.
Consider one big hole in Facebook’s business closed.
It is now the second largest search engine in the U.S., just edging past Yahoo for the first time in December, according to the latest comScore data. That’s nice and all, but Microsoft is in a partnership with Yahoo, so it probably doesn’t want to be taking share from Yahoo.
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Apple and Google activated a record breaking number of mobile devices this Christmas, according to Flurry analytics, which delivers mobile analytics to developers. Flurry has 140,000 apps running its software, and believes it can track every new Android or iOS device activated.
Between December 1 and 20, 1.5 million Android and iOS devices were activated daily on average. On Christmas day, a record breaking 6.8 million devices were activated, a 353% increase over the rest of the month. It’s also much better than 2010, when 2.8 million devices were activated.
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Additionally, while mobile only accounts for 3.74% of total online retail sales, mobile shoppers tend to be big spenders.
The average order made from an iOS device is $123, while the average order made from an Android device is $101.
RichRelevance’s data comes from 3.4 billion online shopping sessions between April and December 2011.
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iPhone/Android: This Saturday, December 10 would be a good day to go shopping. Amazon’s offering 5% off (up to $5) for select items if you barcode scan them using its Price Check app; the offer can be used three times.
To get the discount, you’ll need to check prices on a qualifying item in one of these categories: Electronics, toys, sports, music, and DVDs. After putting it in your shopping cart with the Price Check App, you’ll have 24 hours to buy it (you can do it from the Amazon website or other Amazon apps) and get the 5% discount automatically applied.
As we’ve noted before Amazon Price Check is a really versatile price checking app you can use to look up products using your voice, photos, barcodes, or old-fashioned text search.
The promotion starts at 9pm PST December 9 and runs through 11:59pm PST December 10. So go download the app by the weekend, if you haven’t already.
Excerpt: Only a few months after announcing that it sold 10,000 all-electric Leaf cars in international markets, Nissan stated at the Tokyo Motor Show today that the company has sold over 20,000 Leafs since the car went on sale in December of 2010. The company also added that it expects to sell more than 10,000 Leafs in the U.S. by the end of 2011.
SOURCE: http://adage.com/article/news/francois-fights-fiat-fiasco/230033/ This contrasts with Fiat, which went to great expense to make branding commercials with JLo which stirred more “huh’s?” from audiences than sales. One former auto-marketing exec Peter DeLorenzo called “quite possibly the worst automotive spot of the last decade, hands down.” No official sales numbers were mentioned, probably because it was too embarrassingly low to mention.
Who are they advertising here… the car or JLo? SOURCE: http://blog.web.blogads.com/2011/11/22/j-los-shameless-strange-and-sad-fiat-fiasco/ Widely denounced, shameless and strange product placement and promo during JLo’s performance at the American Music Awards.
Watch the whole bizarre performance here (The Fiat stuff starts around 1:15):
Specifically, during Apple’s December quarter, the company reported $5.6 billion of iPhone-related revenue, up 90% year-over-year. That edged out the Mac business ($4.5 billion) and iPod business ($3.4 billion) for the second quarter in a row and the third time ever. It was the first time the iPhone has beat the Mac and iPod businesses by more than $1 billion each.
Why the new visibility? During the quarter, Apple started taking advantage of new accounting rules that lets it report the vast majority of revenue from iPhones and Apple TV devices immediately. Previously, it had to spread the revenue over 24 months to account for free software updates it would offer those customers.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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