You would think you’d want to protect your intellectual property when you’re building complicated things like spaceships and innovating new technologies daily.
But Musk’s decision actually makes total sense. Why is that? Musk explains in a recent interview with Chris Anderson at Wired:
“We have essentially no patents in SpaceX. Our primary long-term competition is in China,” said Musk in the interview. “If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.”
There are plenty of big holes in patent law — especially international patent law. And in some cases, they’re totally bypassed anyway.
Thus, Musk’s only option is to go with the trade secret route. That should end up working for a company like SpaceX, but as patent fights ramp up, something has to be done.
If you’re wondering if the iPad Mini had an effect on its competitors, it did. Just not the one you were thinking. The Kindle Fire HD actually had its biggest day of sales since its launch, the day after the iPad Mini was announced.
In a statement sent to AllThingsD, Amazon said:
“Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week”
The $199 Kindle Fire HD is the 16GB Wi-Fi version with special offers. Seems like instead of killing the Kindle Fire HD and Nexus 7, the iPad Mini actually legitimized them. Or maybe people were waiting to see what Apple would do with the iPad Mini before they made their decision on buying a smaller tablet (with a lot choosing the cheaper option).
In the bigger picture, we’re not sure exactly what it means since Amazon doesn’t release sales figures but it sure can’t be a bad thing for Amazon. [AllThingsD]
More gloomy news from Kodak: the company just announced that it will stop selling consumer inkjet printers in 2013 and instead focus its efforts on commercial printing products. This decision hardly comes as a surprise: Kodak filed for Chapter 11 bankruptcy earlier this year and attempted to auction off a stockpile of patents valued at up to $2.6 billion. The company stated on Friday that it expects to take a $90 million hit due to its floundering inkjet business. Kodak’s garage sale attracted interest from unlikely alliances in the form of Apple and Microsoft versus Google and Samsung, but reportedly only reeled in disappointing offers under the $500 million mark. Hoping to rebound next year as a “lean,” mean, successful machine, we’ll just have to wait and see what develops for this fallen photography frontrunner.
Filed under: Peripherals
Kodak dropping out of the consumer inkjet printer business in 2013 originally appeared on En gadget on Fri, 28 Sep 2012 15:50:00 EDT. Please see our terms for use of feeds.
The federal court jury in the patent infringement lawsuit between Apple and Samsung has presented its verdict after deliberating for just 21 hours and 37 minutes following the three week trial. This particular case started with Apple’s lawsuit last April and now the jury’s decision is that Samsung did infringe on Apple’s ‘381 bounceback patent with all 21 of its products in question. For the ‘915 patent on pinch-and-zoom, the jury ruled all but three of the devices listed infringed, and more damningly, found that Samsung executives either knew or should have known their products infringed on the listed patents. The jury has also found against Samsung when it comes to Apple’s contours on the back of the iPhone and its home screen GUI. The Galaxy Tab, was found not to have infringed upon Apple’s iPad design patents. The bad news for Samsung continued however, as the jury decided that not only did it willfully infringe on five of the seven Apple patents, but also upheld their validity when it came to utility, design and trade dress.
The amount of the damages against Samsung is in:
$1,051,855,000.00 (see below). That’s less than half of the $2.5 billion it was seeking, but still more than enough to put an exclamation point on this victory for the team from Cupertino. The final number is $1,049,343,540, after the judge found an issue with how the jury applied damages for the Galaxy Tab 10.1 4G LTE and Intercept. The jury also ruled that Apple did not infringe upon Samsung’s patents with the iPhone 3G and 3GS, and has awarded it zero dollars in damage. We’ll have more information for you as it become available.
Update: Both companies have released statements on the matter, with Apple stating via the New York Times the ruling sends a loud and clear message that “stealing isn’t right.” Samsung has its own viewpoint calling this “a loss for the American consumer” that will lead to fewer choices, less innovation and high prices. You can see both in their entirety after the break.
Apple v. Samsung jury finds Apple’s patents valid, awards it nearly $1.05 billion in damages originally appeared on Engadget on Fri, 24 Aug 2012 18:44:00 EDT. Please see our terms for use of feeds.
Image from: Old Television / Shutterstock
CNN Money recently reported that for the first time ever, shipments of LCD TVs were down in Q1 2012. The article attributes the decline to market saturation – most consumers already own a flatpanel TV, and those who don’t are likely willing to defer their purchase, especially given the weak global economy.
We’ve seen from past research that the majority of TV purchases are made offline – it’s an expensive, highly considered purchase for most consumers and seeing the product in person provides some reassurance that you’re making the right decision.
However, the online channel plays an important role for many consumers, in particular early in the research process. Retail websites are among the most popular resources for TV shoppers, who visit sites like BestBuy.com and Amazon to read consumer reviews and comparison shop feature sets and prices of TVs.
If interest in flatpanel TVs is waning, we would expect to see evidence of that in the online shopping behavior of US consumers. To test this, we looked at the volume of consumers shopping for LCD TVs at BestBuy.com, a leading online retailer of TVs.
Interest in LCD TVs on BestBuy.com has actually grown significantly (up 36% Y-O-Y in Q1 2012). This held true in April & May of 2012, where LCD interest was up 62% Y-O-Y vs. 2011.
LCD TV shipments are down, yet online consumers continue to show strong interest in the product category – what’s driving the diverging trends? Consumers are still interested in buying TVs, they’re just becoming more cautious about pulling the trigger. As a result, consumers are likely spending more time researching and shopping for deals from multiple sources online.
As online consumers become increasingly savvy about seeking deals for TVs and considering alternative options like tablets, the pressure will be on OEMs and retailers to optimize their campaigns and eCommerce experiences to compete for a shrinking pool of dollars.
Mass Effect moaners kinda get their own way as people power strikes again originally appeared on Engadget on Mon, 09 Apr 2012 08:49:00 EDT. Please see our terms for use of feeds.
It looks like Mozilla is ready to throw in the towel in its battle against the patent-laden H.264 video codec. Over the last week or so, the software foundation has struggled publicly with whether or not to support the MPEG-LA-owned format. Now several of Firefox’s biggest players have all come out in support of the move and all that’s left is to actually bake the appropriate code into the browser. Both chairman Mitchell Baker and CTO Brendan Eich embraced the decision this weekend, however begrudgingly, in blog posts. Both admit that success in the mobile space requires them to abandon the quest to make WebM the standard for streaming video in HTML5. Even with Google’s support, at least on the desktop, VP8 was never able to seriously threaten the entrenched and battery-friendly (not to mention, Apple and Microsoft backed) H.264. For more details check out the source links.
Mozilla caves, will support H.264 to avoid ‘irrelevance’ originally appeared on Engadget on Mon, 19 Mar 2012 17:02:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- drag2share: Android's Mobile Devices Control 60% Of The Global Computing Platform Market
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Apple vs Microsoft vs Sony [Graphs]
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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