You would think you’d want to protect your intellectual property when you’re building complicated things like spaceships and innovating new technologies daily.
But Musk’s decision actually makes total sense. Why is that? Musk explains in a recent interview with Chris Anderson at Wired:
“We have essentially no patents in SpaceX. Our primary long-term competition is in China,” said Musk in the interview. “If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.”
There are plenty of big holes in patent law — especially international patent law. And in some cases, they’re totally bypassed anyway.
Thus, Musk’s only option is to go with the trade secret route. That should end up working for a company like SpaceX, but as patent fights ramp up, something has to be done.
The federal court jury in the patent infringement lawsuit between Apple and Samsung has presented its verdict after deliberating for just 21 hours and 37 minutes following the three week trial. This particular case started with Apple’s lawsuit last April and now the jury’s decision is that Samsung did infringe on Apple’s ’381 bounceback patent with all 21 of its products in question. For the ’915 patent on pinch-and-zoom, the jury ruled all but three of the devices listed infringed, and more damningly, found that Samsung executives either knew or should have known their products infringed on the listed patents. The jury has also found against Samsung when it comes to Apple’s contours on the back of the iPhone and its home screen GUI. The Galaxy Tab, was found not to have infringed upon Apple’s iPad design patents. The bad news for Samsung continued however, as the jury decided that not only did it willfully infringe on five of the seven Apple patents, but also upheld their validity when it came to utility, design and trade dress.
The amount of the damages against Samsung is in:
$1,051,855,000.00 (see below). That’s less than half of the $2.5 billion it was seeking, but still more than enough to put an exclamation point on this victory for the team from Cupertino. The final number is $1,049,343,540, after the judge found an issue with how the jury applied damages for the Galaxy Tab 10.1 4G LTE and Intercept. The jury also ruled that Apple did not infringe upon Samsung’s patents with the iPhone 3G and 3GS, and has awarded it zero dollars in damage. We’ll have more information for you as it become available.
Update: Both companies have released statements on the matter, with Apple stating via the New York Times the ruling sends a loud and clear message that “stealing isn’t right.” Samsung has its own viewpoint calling this “a loss for the American consumer” that will lead to fewer choices, less innovation and high prices. You can see both in their entirety after the break.
Apple v. Samsung jury finds Apple’s patents valid, awards it nearly $1.05 billion in damages originally appeared on Engadget on Fri, 24 Aug 2012 18:44:00 EDT. Please see our terms for use of feeds.
Image from: Old Television / Shutterstock
CNN Money recently reported that for the first time ever, shipments of LCD TVs were down in Q1 2012. The article attributes the decline to market saturation – most consumers already own a flatpanel TV, and those who don’t are likely willing to defer their purchase, especially given the weak global economy.
We’ve seen from past research that the majority of TV purchases are made offline – it’s an expensive, highly considered purchase for most consumers and seeing the product in person provides some reassurance that you’re making the right decision.
However, the online channel plays an important role for many consumers, in particular early in the research process. Retail websites are among the most popular resources for TV shoppers, who visit sites like BestBuy.com and Amazon to read consumer reviews and comparison shop feature sets and prices of TVs.
If interest in flatpanel TVs is waning, we would expect to see evidence of that in the online shopping behavior of US consumers. To test this, we looked at the volume of consumers shopping for LCD TVs at BestBuy.com, a leading online retailer of TVs.
Interest in LCD TVs on BestBuy.com has actually grown significantly (up 36% Y-O-Y in Q1 2012). This held true in April & May of 2012, where LCD interest was up 62% Y-O-Y vs. 2011.
LCD TV shipments are down, yet online consumers continue to show strong interest in the product category – what’s driving the diverging trends? Consumers are still interested in buying TVs, they’re just becoming more cautious about pulling the trigger. As a result, consumers are likely spending more time researching and shopping for deals from multiple sources online.
As online consumers become increasingly savvy about seeking deals for TVs and considering alternative options like tablets, the pressure will be on OEMs and retailers to optimize their campaigns and eCommerce experiences to compete for a shrinking pool of dollars.
Mass Effect moaners kinda get their own way as people power strikes again originally appeared on Engadget on Mon, 09 Apr 2012 08:49:00 EDT. Please see our terms for use of feeds.
It looks like Mozilla is ready to throw in the towel in its battle against the patent-laden H.264 video codec. Over the last week or so, the software foundation has struggled publicly with whether or not to support the MPEG-LA-owned format. Now several of Firefox’s biggest players have all come out in support of the move and all that’s left is to actually bake the appropriate code into the browser. Both chairman Mitchell Baker and CTO Brendan Eich embraced the decision this weekend, however begrudgingly, in blog posts. Both admit that success in the mobile space requires them to abandon the quest to make WebM the standard for streaming video in HTML5. Even with Google’s support, at least on the desktop, VP8 was never able to seriously threaten the entrenched and battery-friendly (not to mention, Apple and Microsoft backed) H.264. For more details check out the source links.
Mozilla caves, will support H.264 to avoid ‘irrelevance’ originally appeared on Engadget on Mon, 19 Mar 2012 17:02:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
- drag2share: The Most Famous Brand Each State Has Produced
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Vapor4 May Be the First Bumper Worthy of the iPhone 4
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Retailers Still Striving For A Single View Of The Customer Across Channels
- The Top Endorsement Earners In Each Sport
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
- June 2013 (59)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)