One Theory On Why The iPhone Is Dominating Flash Sales Site Traffic

Source: http://www.businessinsider.com/one-theory-on-why-the-iphone-is-dominating-e-commerce-2012-5

Doug Mack, One Kings Lane CEO

At Fab.com, a flash sales site, 95 percent of its mobile visits (which make up a third of its overall visits) come from the iPhone.

At OneKingsLane, another designer flash sales site specializing in home decor, iPhone and iPad owners stand far above other mobile devices among mobile shoppers (who make up more than 20 percent of OneKingsLane’s revenue).


We sat down with Doug Mack, CEO of OneKingsLane, to find out why. Here’s one theory:

  • Before the iPad came out, very few shoppers came from the iPhone — or any mobile device. Very few of the site’s sales came from the iPhone just 18 months ago. There wasn’t enough screen real estate to trigger a shopper to buy something on OneKingsLane, Mack said.
  • After the iPad came out, mobile sales shot up like crazy across the board. They now account for more than 20 percent of OneKingsLane’s revenue. There’s more screen real estate on the iPad, so it removed a mental block on shopping on a mobile device.
  • iPad owners are probably more likely to own an iPhone. So it’s natural to expect that the sales would translate to the iPhone from the iPad. The iPad version of the website is now the second-most visited version of OneKingsLane, behind the desktop website.

There is a little bit of cross-over for OneKingsLane’s audience, though, since most of its users use Mac computers, Mack said.

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Sunday, May 13th, 2012 news No Comments

A Retailer

Source: http://blog.compete.com/2012/01/03/pinterest-a-retailers-best-friend/

Pinterest Women's Clothing

Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards.

Although Pinterest had shown promise back in May, there would have been no way to predict the type of success they have seen since. Having grown 84% in Unique Visitors since we last wrote about them and 50% from October to November alone, it seems that Pinterest has piqued the interest of more than a few.

uvs to pinterest

Having recently joined Pinterest myself, I was curious to see how Pinterest might play into the role of marketing. I noticed that a lot of my friends were posted clothing & material items they liked in almost a “wishlist” sort of way, so I was curious to see if this could double as a sort of targeted social advertising.

I decided to look at incoming and outgoing traffic to and from Pinterest.com to see how virtual pin boards might affect consumers.

incoming traffic to pinterest

While most of the Top 10 Referrals to Pinterest.com are among the top sites on the Internet, the more interesting data starts at #11. Etsy.com, Amazon.com, Craigslist.com and Ebay.com all bring at least .39% of all traffic to Pinterest.com – not to mention their growth in referrals this past November. Etsy.com increased its referrals to Pinterest.com by 7%, Ebay by 23%, and Amazon by 50%!

Looking further into the data, we see that Walmart, Toys R’ Us, Target, Zulily, Baby Center, Kohls, Houzz, JC Penney, Best Buy, and Zazzle are all within the Top 100 Referrals to Pinterest.com. What could this all mean? In the context of Pinterest, it would seem that users are inspired and excited by the products they see on these websites and want to add them to their visual collections and share them with friends. But once users leave retailers for Pinterest, are the retailers benefiting?

Well, one could argue that the impressions made on Pinterest users who view the shared item are enough value in themselves. Viewing a cute dress for a little girl on Zulily.com might inspire a Pinterest user to visit Zulily in the future or even make a purchase at a later date. But could there be any retail sales that start directly at Pinterest.com? I checked out outgoing traffic from Pinterest.com to get the scoop.

outgoing traffic from pinterest

As you can see, Etsy.com is the #6 destination from Pinterest.com, swiping 1.5% of all outgoing traffic. Amazon, Ebay, Craigslist, & Houzz are all in the Top 30 destinations users immediately visit after Pinterest.com. Target, Walmart, & Anthropologie are also among the Top 100 destinations from Pinterest.com. Interestingly enough, Anthropologie wasn’t among the Top 100 incoming destinations which means that the content from Anthropologie shared must be expectionally engaging with Pinterest users.

Are you on Pinterest? Have you ever been inspired to buy something after looking at a friend’s virtual pin board? If you are a retailer, or online marketer, what do you think the future holds for Pinterest in this context?

Leave your comments below!

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Tuesday, January 10th, 2012 news No Comments

Google Places’ camera exposed in the convenience store wilds

Source: http://www.engadget.com/2010/06/24/google-places-camera-exposed-in-the-convenience-store-wilds/

That right there friends, is a real life Google employee and his trusty camera capturing the internals of a fine New York City bodega. It’s all part of a pilot launched back in April to photograph the insides of businesses for Google Places. The idea here is that by seeing the actual facilities, merchandise, layout, and decor Google can help consumers make a better decision about which businesses might best suit their particular needs. First our WiFi data and now the fetid bowels of our snack shops… oh Google, is there no data left that’s sacred?

Google Places’ camera exposed in the convenience store wilds originally appeared on Engadget on Thu, 24 Jun 2010 07:41:00 EDT. Please see our terms for use of feeds.

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Thursday, June 24th, 2010 news No Comments

A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124023&nid=112103

Kleenex hand towels

“Kimberly-Clark’s Kleenex brand is offering an at-home version of a product that people take for granted in public restrooms: disposable hand towels. The new Kleenex Hand Towels are intended to address consumers’ growing concern with hand hygiene.

The product is on sale now with a retail price of about $3 for a box of 60 towels, per the company.

The Kleenex Hand Towels come in box packaging, with pop-up delivery. The product is intended to complement bathroom décor and space limitations — i.e., it can go on a towel bar or countertop.

Kleenex Hand Towels performed well in preliminary testing with consumers, the company says: Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90% reacted favorably to how the product and package design looked in their bathrooms.”

They used FOCUS GROUPS! And 2/3 said they would use! But think about it: $3 a box versus cloth towels I already have at home. At home, I don’t use disposable hand towels and at home I am not concerned about “hand hygiene” as I am in a public bathroom.

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Thursday, March 11th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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