default search engine

Google Completely Dominates Mobile Search

Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search share was 66.7 percent last month, according to comScore (and probably even higher overseas).

Given that Google is the default search engine on iOS and Android—which represent around 80 percent of the global smartphone market—its dominance is not surprising, but it also provides some insight into the mobile ad market.

The majority of mobile ad revenues come from search, which is really just an extension of the desktop. Many assume that mobile will be a huge new revenue stream for companies like Google, but advertisers may just be shifting their resources to meet changing consumer behaviors.

Mobile Search Market Share

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, June 15th, 2012 news No Comments

You Can’t Bully Users Into Loving A New Product

Source: http://www.businessinsider.com/note-to-google-you-cant-bully-users-into-using-a-new-product-2012-5

Girl afraid of Google

We’ve written many times about how Google is turning into Microsoft. Here’s another example.

Recently, author and former Star Trek star WIl Wheaton noticed that Google was requiring him to sign up and log in to Google+ before he could give one of his videos a thumbs-up vote on YouTube. He posted a nastygram to Google about it on his Tumblr site.

(Google isn’t doing this for every YouTube user yet, but is trying it out, according to Danny Sullivan.)

Google should know better. Microsoft has tried this same thing for years, and it doesn’t work.

MSN.com has been the home page for Internet Explorer for more than a decade. That means that every single PC sold since 1995 has had a direct link to MSN built into it. MSN Search became the default search engine in Internet Explorer back in 2001, and has stayed that way more or less since (although its name changed to Bing in 2009).

But Microsoft has NEVER been able to leverage Windows into a successful online business. Microsoft gets lots of traffic to its Web sites — including Microsoft.com — but none of the individual services are market share or mindshare leaders.

Worse yet, Microsoft has lost billions on its online business — more than $2 billion just in the last year.

Meanwhile, dozens of other online companies have been able to build huge, thriving online businesses without leveraging another product — Google, Facebook, Amazon, eBay, Yahoo, and too many others to count.

And what was Microsoft’s most successful new product in the last decade? The Xbox, which didn’t have any ties to Windows at all for years. (Even now, the ties are minimal.)

Google has to make Google+ compelling enough on its own to draw users. Forcing people to sign up for it may give Google some nice user stats to share on its earnings calls, but it won’t build long-term success or engagement.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Wednesday, May 2nd, 2012 news No Comments

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-google-and-apple-search-deal-2012-3

Apple is getting $1 billion annually from Google just for making Google the default search engine in iOS and on the desktop for Safari, says Macquarie analyst Ben Schachter.

Schacter believes Google generates $1.3 billion in revenue from toolbar searches on Apple gadgets. Of that, he thinks Google forks over 75% of the revenue to Apple.

It’s a pretty good deal for Apple, and a reason to believe Apple won’t drop Google search any time soon.

chart of the day apple google

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

Tags: , , , , , , , , , , , , , , , , , ,

Sunday, March 11th, 2012 news No Comments

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-google-and-apple-search-deal-2012-3

Apple is getting $1 billion annually from Google just for making Google the default search engine in iOS and on the desktop for Safari, says Macquarie analyst Ben Schachter.

Schacter believes Google generates $1.3 billion in revenue from toolbar searches on Apple gadgets. Of that, he thinks Google forks over 75% of the revenue to Apple.

It’s a pretty good deal for Apple, and a reason to believe Apple won’t drop Google search any time soon.

chart of the day apple google

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

Tags: , , , , , , , , , , , , , , , , , ,

Sunday, March 11th, 2012 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/xZHNT92BICw/bing-could-catch-yahoo-by-the-end-of-the-year

Since Microsoft’s Bing search engine launched last summer, it has gained market share at the expense of Yahoo. If the trends stay consistent, Bing could pass Yahoo in the U.S. by the end of November.

To be sure, some (most?) of Microsoft’s gains have come with an expense: The company is buying up toolbar deals to become the default search engine for more users — less-valuable, paid traffic that Yahoo seems happy to give up. And Microsoft has spent a lot of money advertising Bing.

But there’s no doubt that Yahoo’s declining search business, long term, is bad news for the company. Especially because its deal to farm out its search technology to Bing will only generate revenue for searches conducted through Yahoo, not through Bing, even though Yahoo is selling the ads on Bing.


Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, January 15th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing