degree

Source: http://gizmodo.com/5887555/google-street-view-is-coming-to-the-great-barrier-reef

Google Street View Is Coming to the Great Barrier Reef Australia’s Great Barrier Reef is the largest natural coral formation on Earth and you’ll soon be able to see it in all its glory—from your desk.

The Catlin Seaview Survey, a collaboration between Google, the University of Queensland, and the Caitlin Group, will perform a diagnostic on the reef system’s health via a panoramic underwater photographic and video survey. The program has already taken some preliminary surveys, though the group plans to undertake the projects main component—three surveys begin at 20 points around the reef—in September.

Images will be captured by a 360-degree camera (actually four conveniently positioned fish-eye lens SLR’s) affixed to the front end of an Diver Propulsion Vehicle (DPV) for shallow surveys, and robotic subs for surveys between 30 and 100 meters. The group hopes to also study how and if the migratory behavior of tiger sharks, green turtles and manta rays has been affected by global warming.

Starting today Internet users should be able to access these images via Google Street View and will also be able to watch video of each study section on YouTube. [University of Queensland via New Scientist]

Image: Caitlin Seaview Survey

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Thursday, February 23rd, 2012 Uncategorized No Comments

Learn Everything You Need to Know About Meat with Meat Master Pat LaFrieda’s Big App for Meat [Video]

Source: http://gizmodo.com/5866062/learn-everything-you-need-to-know-about-meat-from-meat-master-pat-lafriedas-big-app-for-meat

Pat LaFrieda, the master butcher and man behind the best burgers in the world, has created an iPad app that’s pretty much the definitive guide to all things meat. Aptly named Pat LaFrieda’s Big App for Meat, you’ll learn about all the cuts and dry aging and grinding techniques with awesome visuals and in-depth videos.

LaFrieda really knows his meat too, he supplies Shake Shack and Minetta Tavern with the most delicious burger patties known to man, so his advice is like canon in the meat world. The app, which is super slick, is deliciously visual, you’ve never seen meat like this before. Each cut of meat (and it details cuts from beef, pork, poultry, veal and lamb) comes with a real life gallery with amazing pictures, a little blurb on the cut, a location of where it can be found on the animal and a 360 degree view.

What’s also great about Pat LaFrieda’s Big App for Meat is how much video content there is. From teaching you Steaks 101 to learning about dry aging to discovering how to grind meat and sharpen knives, LaFrieda himself reveals his secrets. There’s even a fun meat quiz to test yourself on! If you love meat, and I totally expect you to, you’re going to learn everything you need to know. If you’re a vegetarian, I’m sorry. $7 [iTunes]


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Thursday, December 8th, 2011 news No Comments

Advertising Can Prevent Purchases

Source:  http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.

Advertising Can Prevent Purchases

Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.

Gender, Age Make Varying Differences

The gender and age of a consumer can have a varying impact on whether they will choose not to buy a brand due to distaste for some part of its promotional strategy. Slightly more women (36%) have chosen not to purchase a brand due to its advertising than men (35%). However, more men have chosen not to purchase due to its spokesperson (32%) than women (25%). More men have also chosen not to purchase a product due to a program or event sponsored by it (29%) than women (22%).

College Grads, Wealthy More Easily Offended

College graduates and respondents earning more than $75,000 a year had the highest levels of choosing not to purchase a brand due to some part of its promotional strategy. Forty-three percent of college graduates have chosen not to purchase a brand due to distasteful advertising, compared to 37% of respondents with some college and 29% with a high school degree or less.

In addition, 33% of college graduates have chosen not to purchase a brand because of the spokesperson, compared to 31% of respondents with some college and 23% of respondents with a high school degree or less. And 33% of college graduates have chosen not to purchase a brand because of a sponsorship issue, compared to 27% of respondents with some college and 24% of respondents with a high school degree or less.



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Sunday, March 28th, 2010 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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