Dell

drag2share: How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media

source: http://feedproxy.google.com/~r/businessinsider/~3/Ondy6msTAsM/social-media-for-brand-customer-service-2013-8

Customer Service I

Most brands offer dreadful customer service on social media. A study from Socialbakers, a social media analytics company, found that response times have actually worsened recently, instead of improving, as the chart shows. But a few companies are doing great things with social media, and helping to recast their companies as customer-centric organizations.

In several cases, companies facing crises or PR disasters actually came out looking better after using social media to tackle problems head-on.

In a new report from BI Intelligence, Business Insider’s paid research service, we explore how companies are interacting more effectively and serving customers better with a focus on social media, and recreating themselves in the process.

Gain instant access to this report by signing up for a free trial of BI Intelligence >

Here are a few examples of great social media customer focus that has created value for companies across industries:

  1. Dell: The computer technology corporation was an early adopter of social customer relationship management and in 2010, Dell opened up its soci! al media command center to all employees, regardless of their function. By 2011, Dell had trained over 25,000 employees of its employees in “social listening.” These employees now monitor over 25,000 social mentions of the company daily in 11 different languages. This means insights gleaned from social media are spread throughout the organization rather than being “hoarded,” or remaining undigested in one department.
  2. Domino’s: A disastrous YouTube video posted in 2009 showed two Domino’s employees mishandling a pizza. After the video went viral, the company launched a massive campaign to analyze public opinion across all social media. After receiving negative feedback, Domino’s made company-wide changes including altering their pizza recipe, aggressively reaching out to customers on social media, and launching a marketing campaign acknowledging mistakes and promising a better product. Domino’s saw a 14% increase in sales the quarter immediately following the campaign. The stock price took off, and Domino’s has never looked back.
  3. Best Buy: The electronics retailer unrolled a Twitter-focused marketing and customer service strategy built around “Twelpforce,” a system the company created to allow thousands of employees across departments to receive and respond to customer queries via Twitter. While Twelpforce has been a hit with customers, it also gave employees a channel and an incentive to collaborate internally and operate outside of silos (in order to handle customer requests it was often necessary to gather information from other employees.)
  4. American Airlines: Socialbakers recently began ranking industries and brands according to “social devotion,” or how attentive they are to customers on Twitter. Surprisingly, troubled America! n Airlin es ranks ninth among all U.S. brands (American has a response rate of 94%). Jan Reza, CEO of Socialbakers, believes this has to do with a lesson learned from Superstorm Sandy. Finding they had to deal with a system-wide near shutdown, American Airlines turned to social media to manage the crisis. They’ve remained faithful to social media channels ever since.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , ,

Friday, August 30th, 2013 news No Comments

Gartner and IDC: PC shipments dropped about 11 percent in Q2

Source: http://www.engadget.com/2013/07/10/gartner-and-idc-pc-shipments-dropped-about-11-percent-in-q2/

IDC PC shipment estimates for Q2 2013, worldwide

If you were looking for a bounce-back in the PC market after a sobering first quarter… well, keep looking. Both Gartner and IDC estimate that shipments fell about 11 percent year-over-year in the second quarter. The two analyst groups blame the decline on sluggish uptake in a few regions, most notably China and Europe, as well as a market that favors tablets over low-end computers. It’s easy to agree after seeing the numbers. Taiwanese PC makers like Acer and ASUS faced steep yearly declines as they switched their attention toward tablets and Ultrabooks, while even top-seated Lenovo took a small bruising.

There’s a silver lining to this cloud, however. Dell, HP and Lenovo all fared much better in the US than they have in recent quarters. Gartner and IDC attribute the resurgence to the corporate world, where the end of Windows XP support in 2014 may be pushing some upgrades to PCs running at least Windows 7. It’s not quite the broader recovery that vendors are hoping for, but it may have to suffice when any help from Windows 8.1 and OS X Mavericks is months away.

 

Tags: , , , , , , , , , , , , , , ,

Thursday, July 11th, 2013 news No Comments

Article: The rise and fall of AMD: How an underdog stuck it to Intel

Aurich LawsonIn part one of this two-part series, we look at the evolution of AMD from a second-source supplier for companies using Intel processors towards CEO Hector Ruiz’s ideal of a “premium” chipmaker that could sell to the likes of Dell and Intel.On June 10, 2000, Advanced Micro Devi…

http://arstechnica.com/business/2013/04/the-rise-and-fall-of-amd-how-an-underdog-stuck-it-to-intel/

Sent via Flipboard

Tags: , , , , , , , , , ,

Monday, April 22nd, 2013 news No Comments

connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

Source: http://www.engadget.com/2013/02/21/idc-connected-device-shipments-q4-2012/

IDC: connected device shipments up 29.1 percent in 2012, smartphones and tablets rule

Researchers at IDC have had their ears to the ground keeping tabs on shipments for specific types of devices, and now they’ve painted a bigger picture of the hardware battlefield in 2012. “Smart connected devices” — a category which includes desktops, laptops, tablets and smartphones — saw a total of 367.7 million units shipped in Q4 2012, up 28.3 percent from the year before. In total, over 1.2 billion units were shipped last year, marking a 29.1 percent upswing from 2011. Naturally, tablets and smartphones drove the boost by carving out roughly 60 percent of the year’s combined marketshare, while PCs and notebook shipments sank by 4.1 and 3.4 percent, respectively.

While Samsung and Apple each claimed crowns in specific gadget divisions, Sammy came out on top with smart connected devices in 2012 as a whole (and in Q4) thanks to a 20.8 percent marketshare, beating Cupertino by 2.6 percent. Lenovo finished in third place with a 6.5 percent slice, while HP and Dell trailed behind with 4.8 and 3.2 percent, respectively. IDC notes that Cook. and Co. could have come in a more distant second, but the debut of the iPhone 5 and iPad Mini pulled it out of a slump from earlier in the year.

Filed under: , , , , , ,

Comments

Source: IDC

Tags: , , , , , , , , , , , , , , , , ,

Friday, February 22nd, 2013 digital No Comments

Samsung’s Massive Marketing Budget (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11

Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”

As you can see, Samsung is blowing all the companies away in advertising and marketing.

Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.

chart of the day, samsung's marketing budget in context, november 2012

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

The Best Days of the Week to Buy Big-Ticket Items Online [Buying]

Source: http://lifehacker.com/5855776/the-best-days-of-the-week-to-buy-big+ticket-items-online

The Best Days of the Week to Buy Big-Ticket Items OnlineWe’ve looked at the best times to buy throughout the year, but when shopping online prices tend to fluctuate on a day-to-day basis. Discounts, deals, and price-comparison site Extrabux calculated the statistics and figured out when certain items are cheaper during the week.

Computers are cheapest on Mondays because manufacturers apply their rebates early in the week. This means online retailers can purchase computers for less and pass the savings on to you. This is not the case with every manufacturer, but Dell and Sony are among the companies that do this with their computers.

Mondays are also cheap days for TVs (and Tuesdays aren’t bad either) not only because of the same rebate situation, but because big sales days tend to be earlier in the week. This gives retailers an opportunity to draw more buyers in, and lower prices are a good way to do that. Cameras and video games also benefit from lower prices earlier in the week for the same reasons.

Major appliances tend to be cheapest on Sundays because that’s when the majority of people are searching for them. Washers, dryers, ovens, microwaves, refrigerators, and more are all Googled like crazy at the end of the week, so online retailers adjust their prices to draw people in.

Jewelry prices drop down on Wednesdays because that’s when searches take place as well. Apparently women tend to shop online most often in the middle of the week, and since women are the target market for most jewelry we see price drops to help attract buyers.

Books are at their lowest on Saturdays, although there isn’t a solid reason why. Perhaps people read more on Saturdays, or at least thing they should be reading more when the weekend finally rolls around.

For more information on why these prices fluctuate online on certain days, plus lots of pretty graphs, check out the full post over on Extrabux.

The Cheapest Days of the Week to Shop Online | Extrabux Blog


You can follow Adam Dachis, the author of this post, on Twitter, Google+, and Facebook.  Twitter’s the best way to contact him, too.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, November 3rd, 2011 news No Comments

Pricing Mistake on Dell’s MacBook Air V13?

V13, the ultrathin laptop unit with Core 2 Duo from Dell was $399.00, half off!   Was this too good to be true? Maybe.. Screencaptures below of the whole checkout process…

Anyone else get this deal?

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, January 20th, 2011 marketing No Comments

The Ten Commandments of Modern Marketing

The Ten Commandments of Modern Marketing

  1. Thou shalt not target customers with messages they don’t want.

  2. Thou shalt be truthful.

  3. Thou shalt respect your customers.

  4. Thou shalt make it easy for people to find you.

  5. Thou shalt be useful.

  6. Thou shalt make it easy for people to pass along.

  7. Thou shalt measure and optimize.

  8. Thou shalt listen to customers.

  9. Thou shalt remove any organizational barriers to speedy, collaborative innovation.

  10. Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi

pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d

AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

horacemitchell10 commandments of modern marketing http://short.to/12npj

fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)

GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A

TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI

GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d

pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq

DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr

AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ

_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027

HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027

davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr

shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027

everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027

zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J

gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising

BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr

shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6

acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

ChurchChair10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

IntouchsolThe 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

delpierreReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AdsMitchell#Marketing | 10 Commandments of Modern Marketing http://www.clickz.com/3636027

Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.

debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d

cmo4hireRead 10 Commandments of Modern Marketing, #10 No Brand-ing 🙂 http://www.clickz.com/3636027

CollinsCompany10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

susanjspauldingRT @RoyMorejon: 10 Commandments of Modern Marketing – http://zi.ma/86997a

pablorazziRT @gnewell: 10 Commandments of Modern Marketing http://bit.ly/4RC4K1

gnewell10 Commandments of Modern Marketing http://bit.ly/4RC4K1

glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it. 🙂

RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a

acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG

thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7

jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX

jenkins123110 Commandments of Modern Marketing http://bit.ly/5yKvpX

Jeff_Scarpo10 Commandments of Modern Marketing http://bit.ly/5yKvpX

beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX

col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up

2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl

EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ

jamieohler10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/4B39X4

marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5

GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l

HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, January 7th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing