demand content

Google Fiber Launches with Google Fiber TV

Source: http://www.engadget.com/2012/07/26/google-fiber-gets-formal-launch-adds-google-fiber-tv/

google fiber tv Google Fiber Launches with Google Fiber TV

Google just kicked its Google Fiber efforts into overdrive. The company’s Kansas City effort is getting a full launch and now includes Google Fiber TV — a “real” TV service with recognizable channels and its own, fully searchable interface that mixes DVR results with Netflix and YouTube. As many as 500 shows can be stored in full 1080p HD, and several TVs within the home can tune in at the same time.. Not surprisingly, there’s also a major mobile component taking advantage of that 1Gbps fiber link, as users will have the option of browsing, sharing and eventually watching live TV directly from tablet apps. The company is also promising an ever-evolving service that includes Google+ video hangouts. For hardware, Google has its own dedicated Network Box with a four-port gigabit Ethernet router and 802.11n WiFi, a TV Box with live viewing and a WiFi access point as well as a Storage Box DVR with 2TB of data and the ability to record eight shows at once. Your remote control? A free, bundled Nexus 7 tablet, naturally.

The overall service will come with 1TB of Google Drive space, although it’s expensive to get started: there’s a $300 “construction fee” (currently being waived) to wire a home for the fiber optics. Three packages will be on offer, starting with a Gigabit + TV package that includes the essentials, all major channels and “hundreds” of fiber channels (plus on-demand content) for $120 a month. Skip traditional TV and it costs $70 a month — and if yo! u’re a l ocal resident willing to pony up the construction free, you can get 5Mbps internet access for free for “at least” seven years. Key institutions are getting the full gigabit access for free, as well. Only small slices of Kansas City in both Missouri and Kansas state should have access at first, but Google is conducting a six-week “rally” where the most people paying a $10 pre-registration fee dictate where Google Fiber goes next. Now if only other cities would go the same route.

Update:The full event replay is available for your inspection after the break.

Gallery: Google Fiber July 26 event

google fiber 1 thumbnail Google Fiber Launches with Google Fiber TVgoogle fiber 2 thumbnail Google Fiber Launches with Google Fiber TVgoogle fiber 3 thumbnail Google Fiber Launches with Google Fiber TVgoogle fiber 4 thumbnail Google Fiber Launches with Google Fiber TV

Continue reading Google Fiber gets formal launch, adds Google Fiber TV (update: event video)

Filed under: , ,

Google Fiber gets formal launch, adds Google Fiber TV (update: event video) originally appeared on Engadget on Thu, 26 Jul 2012 12:28:00 EDT. Please see our terms for use of feeds.

Permalink   |  post label source Google Fiber Launches with Google Fiber TVGoogle Fiber  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , ,

Friday, July 27th, 2012 news No Comments

Netflix Reportedly Talking to Cable Companies About a Package Deal

Source: http://gizmodo.com/5891082/netflix-is-actually-taking-to-cable-companies-about-joining-forces

medium Netflix Reportedly Talking to Cable Companies About a Package DealLast week, Netflix CEO Reed Hastings spoke vaguely of wanting Netflix to be part of your cable package. Now Reuters cites unnamed sources saying Hastings might actually be negotiating that deal under our noses.

Netflix joining forces with the very cable companies is a weird notion, but ultimately makes sense. Studios, networks, and even the cable companies have proven very hostile towards supplying consumers, and even the streaming video services, with a wide selection of on-demand content. And if they’re going to lose directly as a result of a lack of good movies, they might as well make it back through the cable companies as an added-value type of service. [Reuters via Techmeme]

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, March 7th, 2012 news No Comments

specialized channels with niche and original content

Source: http://www.engadget.com/2012/01/08/youtubes-got-big-plans-for-web-tv-specialized-channels-with-ni/

youtube   broadcast yourself. specialized channels with niche and original content

YouTube’s come quite a long way from its roots as a repository for random videos from the public. It’s gone from “Chocolate Rain” and the Tron guy to streaming Disney classics and now creating original, quality content. The New Yorker spoke extensively with YouTube’s Global Head of Content Robert Kyncl about the site’s future plans, and YouTube’s got its sights set on grabbing a big slice of TV’s $300 billion pie. Kyncl thinks the future of TV is in niche content, and YouTube’s original channels are just the vehicle to deliver it direct to your digital door. The site is commissioning people and companies to create the channels (as opposed to individual shows or pieces of content) which gives the creators freedom to program their channels as they see fit — all YouTube asks is that they provide a certain number of hours of programming per week. This production model is apparently pretty attractive to content producers, given the talent that’s on board and the amount of content that’ll be rolling out over the next six months.

The idea is that all the original content will get people watching YouTube for longer periods of time, and in turn grant more opportunities to reap ad revenue. Of course, these specialized channels don’t provide the wide advertising reach of traditional television, but they do allow advertisers to target very specific audiences with focused ads. That presumably provides them with better bang for their buck. Time will tell if YouTube’s new plan will win the war against traditional television and web TV (including Kyncl’s former employer Netflix), but free, quality on-demand content certainly sounds good to us. Get a fuller accounting of Kyncl’s vision at the source below, and feel free to sound off in the comments if you’re picking up what he’s putting down.

YouTube’s got big plans for web TV: specialized channels with niche and original content originally appeared on Engadget on Sun, 08 Jan 2012 06:35:00 EDT. Please see our terms for use of feeds.

Permalink post label VIA specialized channels with niche and original contentThe Verge  |  post label source specialized channels with niche and original contentThe New Yorker  | Email this | Comments


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, January 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing