demand generation

B2B Marketing Budget Outlook Improves

source: http://www.marketingcharts.com/wp/print/b2b-marketing-budget-outlook-improves-26247/

BtoB-Marketing-Budget-Outlook-2013-v-2012-Jan201348.7% of B2B marketers expect to increase their budgets this year, per findings from a BtoB study. Generally speaking, marketers appear to have a rosier budget outlook this year than last: respondents were 21% more likely this year to say they would increase their budgets (48.7% vs. 40.1%), and 12% less likely to say they would cut them (9.5% vs. 10.8%). Most of that money will be spent on demand generation and customer acquisition, the top goal for 69.3% of respondents.

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Friday, July 12th, 2013 news No Comments

Mythbusting Advertising

Mythbusting Advertising by Dr Augustine Fou from Dr Augustine Fou
Dispelling the myths of targeting, branding, and demand generation.

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Wednesday, June 6th, 2012 digital No Comments

Corporate Sites Most Effective Online B2B Lead Gen Tool

Source: http://www.marketingcharts.com/direct/corporate-sites-most-effective-online-b2b-lead-gen-tool-19440/

Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation, according to [landing page] a study released in September 2011 by Demandbase. Results of the “2011 National Website Demand Generation Study” indicate the percentage of respondents […]


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Friday, September 30th, 2011 news No Comments

Padma Lakshmi makes sweet-and-savory love (pics) to …

My colleagues know I have argued against advertising’s ability to do “demand generation” — create need where there was none before. Instead I have always argued that advertising solves an awareness “missing link” for demand that was already there. In other words, a user has a need. Advertising puts a new product or a product that a particular user was simply not aware of before on his radar screen. And after further research, if the product fulfills that need he buys. Advertising rarely creates NEW demand. For example, we buy 4 quarts of milk per week because we have 2 kids. No amount of milk advertising will make us buy 5 quarts, because we simply don’t need it. Or, we’ve just bought a minivan. No amount of advertising, no matter how cool the family or the kids in the ad, will make us buy another mini van. If we just locked in health insurance this year, we are likely not to buy more or to switch, just because it is such a hassle. Make up more of your own examples.

But, I have to say, Carl Jr’s ad with Padma is really really making me want their bacon, barbecue sauce burger.  Or is it just ANY bacon, barbecue sauce burger? Or wait, is there even a Carl Jr around here? hmm ….. I guess I’ll just look at the picture some more…   🙂

Source: AdFreak

Padma devours fast food, Lindsay Lohan goes retro for Fornarina and vampire ads raise the stakes

March 30, 2009

-By Tim Nudd

padma-carls-jrfast-food-xxxx-padma-carls-jr

Carl’s Jr. serves it piping hot.

When we learned in February that Padma Lakshmi was filming a commercial for Hardee’s/Carl’s Jr., it didn’t seem likely that the Top Chef host would make as big a splash as Paris Hilton did with her infamous car-wash spot for the fast-fo.od company in 2005. But Lakshmi has actually put her own impressively suggestive mark on burger advertising with the new ad, in which she makes sweet-and-savory love to a Western-bacon deluxe on the front steps of a city apartment building. Paris Hilton, please pack your knives and go.

read more….

http://www.adweek.com/aw/content_display/news/agency/e3ie96e4a3e8c042db21628ca3995645a52

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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