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drag2share: Six in Ten Clients Are Pushing ‘Performance’ Measures on Agencies
source: undefined
May 14, 2013
drag2share: SMS Messages Achieve High Response Rate Across Industries
Finance and travel industries achieve 57% and 54% of their SMS responses respectively in the first 15 minutes, according to a Dynmark study. Researchers attribute this to their messaging content being more operation in nature, as opposed to offer-based marketing from industries such as retail and entertainment, which receive less than 40% of their responses in the same time frame. Read >
drag2share: IT FINALLY COMES OUT: Elite Traders Are Getting Access To Data Before Everyone Else
source: http://feedproxy.google.com/~r/businessinsider/~3/PydS3cj0z1I/latency-in-trading-2013-6
Jun 13, 2013
In the past few days people have finally started paying attention to a funny thing going on in the market.
Time after time ahead of major news, there seems to be someone who knows something before it happens — there seem to be trades that hit too hard and fast before the news is actually made.
This has been going on for a while, and people are finally starting to understand why.
drag2share: Mobile Games Generate More Than Double The Revenue On iOS
source: http://feedproxy.google.com/~r/businessinsider/~3/JvPrBRPUdYI/mobile-games-earn-more-on-ios-2013-6
Mobile Gaming Revenue On iOS Was 2.3x That Of Android (App Annie/IDC)
Despite a smaller installed base, mobile gaming revenue on iOS was still more than double that of Android in the first quarter of 2013. However, Google Play is growing quickly: gaming revenue doubled between the fourth quarter of 2012 and first quarter of this year. Apple generates a large share of its gaming revenue in the U.S., while Android is strong in South Korea.
drag2share: What Impact Does It Have When A Friend Likes Something On Facebook?
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Study: 35% Of Social Network Users Do Nothing When Their Friends “Like” A Brand (AllFacebook)
57% of social media users in the U.S. have liked their favorite brands, but 35% of users said there is no impact on them when their friends like a brand, according to a new global study by Adobe. Moreover, when asked why a user liked a brand, the most common answer, at 53%, was that they already regularly buy tha! t brand’ s products or services. In other words, many are not new customers or audiences for the brands.
drag2share: The Biggest Flash Sale Sites Ranked By Customer Complaints
The problem for flash sale sites on Facebook is that the companies need the referral traffic that Facebook generates, but customer complaints can be very public.
Shipping is the biggest issue.
Fab.com has the lowest rate of complaints about shipping. Zulilly, HauteLook and Beyond the Rack have the highest rate of complaints.
drag2share: CHART: Here Are The Most Effective Local-Mobile Targeting Strategies
CHART: Here Are The Most Effective Local-Mobile Targeting Strategies
Jun 10, 2013
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.
But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.
In a new report from BI Intelligence on location-mobile marketing, we take a look at k! ey stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work.
We specifically examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.
Here’s a breakdown of the most effective mobile-local targeting strategies:
drag2share: Facebook to Drastically Cut Back on Types of Ads It Sells
Jun 7, 2013
SAN FRANCISCO (Reuters) - Facebook Inc is eliminating various types of advertisements on its website in an effort to simplify a system that it acknowledged was confusing marketers.
The world’s No. 1 social network, which is seeking to revive revenue growth, will still display ads inside users’ newsfeeds and on the right-hand side of its web pages. But it will sharply reduce the options marketers can choose for those so-called ad units.
“What we realized is that even though every ad product is really good on its own, the whole is less than the sum of its parts. It should really be simpler,” Fidji Simo, a Facebook product manager for ads, said at an event at the company’s Menlo Park, California headquarters on Thursday.
drag2share: Android Users Spend Significantly Less Time On Apps
Android Has Market Share Edge, But Lags in App Usage (Flurry)New research from Flurry confirms that Android does have the edge in active device market share, but iOS encourages app power usage. Flurry states that there were 564 million active Android devices globally at the end of April (versus 900 million total activations). However, despite the edge in market share, the average Android users only spend approximately 70% of the time in apps as an iOS user. No wonder most developers prefer to start projects for iOS. (See chart, above.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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drag2share: Negative Buzz On Social Media Can Cause Sales To Plummet
source: http://feedproxy.google.com/~r/businessinsider/~3/HrA-7wV6Cpk/negative-social-media-sentiment-hurts-sales-2013-6
The consulting firm McKinsey & Co. discovered that bad buzz for an unnamed telecom client hurt sales by 8%. Initially the firm couldn’t find any correlation between social media buzz and sales when analyzing overall data changes, or by applying an algorithm to define sentiment. However, when the firm “hand tabulated” sentiment in social media comments — in other words, once humans read through social media comments — the insights surfaced
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