demographic data

The Social Makeup of Social Media: Income Breakdown

Source: http://blog.compete.com/2012/12/20/the-social-makeup-of-social-media-income-breakdown/

Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.

Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight skew towards less affluent demographics.

Facebook and Google+ show even representation between all demographics, probably a result of how pervasive they are across the social-scape.

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The Social Makeup of Social Media - Income

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Friday, December 28th, 2012 news No Comments

Verizon begins collecting user data for targeted ads, is kind enough to offer ‘opt-out’ escape route

Source: http://www.engadget.com/2011/11/17/verizon-begins-collecting-user-data-for-targeted-ads-is-kind-en/

Verizon still wants to collect your personal information, but it’ll understand if you decide to opt out. Really, it’s cool. No hard feelings. The provider said as much yesterday, in an e-mail titled “Important notice about how Verizon Wireless uses information.” The missive, sent to all VZW customers, essentially lays out the company’s revamped privacy policy, originally unveiled last month. Under the new framework, Verizon will be able to monitor your browsing history, location, app usage, and demographic data, all in the name of targeted advertising and vaguely-titled “business and marketing reports.” The good news is that you can always opt out of the scheme, either by phone or online. The bad news is that you’ll probably have to explain the whole thing to your grandma.

Verizon begins collecting user data for targeted ads, is kind enough to offer ‘opt-out’ escape route originally appeared on Engadget on Thu, 17 Nov 2011 04:24:00 EDT. Please see our terms for use of feeds.

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Thursday, November 17th, 2011 news No Comments

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