demographics

The Demographics of “Cell-Mostly” Internet Users

source: http://www.marketingcharts.com/wp/online/the-demographics-of-cell-mostly-internet-users-36730/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Pew-Demos-Cell-Mostly-Internet-Users-Sept201363% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34% said they go online mostly using their mobile phone (“cell-mostly internet users”). Despite no gender differences, there are some strong variations in cell-mostly internet use when sorting by age, ethnicity, education attainment and household income.

Predictably, the percentage of mobile internet users who rely mostly on their device for access is higher among younger age brackets. Exactly half of 18-29 mobile internet users claim to go online mostly using their phone, a figure which drops to 35% in the 30-49 bracket, 14% in the 50-64 group, and 10% in the 65+ crowd.

Pew recently found Hispanics to have an above-average incidence of mobile check-in services use, and Hispanics also stand out in this latest survey of cell-mostly internet use. Fully 60% of Hispanic mobile internet users primarily use their phone for internet access. Black Americans aren’t far behind (43%), although only 27% of white mobile internet users are cell-mostly internet users.

Beyond age and ethnicity, there is also a strong skew towards lesser-educated, lower-income respondents. Among mobile internet users, 45% who count their education attainment as high school graduate or below primarily use their phone to access the internet. That’s about twice the proportion (21%) of those with a college degree. Similarly, 45% of mobile internet users with household income of less than $30,000 go online mostly using their mobile phone, compared to 27% of their counterparts in households with at least $75,000 in annual income.

The demographics of teen cell-mostly internet us! ers can b! e found here.

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Wednesday, September 18th, 2013 news No Comments

drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


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Thursday, September 5th, 2013 news No Comments

Who Doesn’t Use a Smartphone?

source: http://www.marketingcharts.com/wp/topics/elderly/who-doesnt-use-a-smartphone-36092/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Jumptap-Age-Distribution-Feature-Phone-Users-Aug2013Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t yet made the switch. So who is still using a feature phone? The demographics of the feature phone user are broken down in a new study [download page] released by Jumptap. As one might expect, the typical feature phone user tends to be older and come from a lower-income household.

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Thursday, August 22nd, 2013 news No Comments

drag2share: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/PPKppgqiYWE/tablets-driving-explosion-mobile-video-2013-8

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


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Monday, August 19th, 2013 news No Comments

drag2share: Why Social Media Advertising Is Set To Explode

source: http://feedproxy.google.com/~r/businessinsider/~3/18A5frtsVAo/social-media-advertising-set-to-explode-2013-7

u.s. social ad forecast by ad formatIt’s not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. Forecasts call for over $10 billion in annual social media ad spend globally by 2017.

In a recent report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Tw! itter, o ffer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.


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Thursday, August 8th, 2013 news No Comments

QR Code Scanner Age and Gender Breakdowns in Q2

source: http://www.marketingcharts.com/wp/interactive/qr-code-scanner-age-and-gender-demographics-in-q2-35509/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

ScanLife-QR-Code-Scanner-Gender-Splits-Aug2013ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.

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Friday, August 2nd, 2013 news No Comments

drag2share: CHART: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/bOF-z3NLTEg/tablets-driving-explosion-mobile-video-2013-7

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, July 17th, 2013 news No Comments

drag2share: Brand Videos Hit Their Viral Peak On Day Two After Launch

source: http://feedproxy.google.com/~r/businessinsider/~3/0m5Dhiqfny8/brand-videos-hit-viral-peak-on-day-two-2013-7

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a recent report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

The first few days following launch are key to a video’s viral success. Unruly Media studied the top 200 viral ! brand vi deos launched 2012, and shared some of their results exclusively with BI Intelligence.

Take a look at these charts:

BII video sharing week

Here is a look at the same chart, but over a longer period of time:

BII social video sharing

According to Unruly’s data, 10% of shares occurred on day two (the viral peak), and 25% of shares occurred within the first three days. However, marketers shouldn’t forget that brand videos also have a shelf-life and somewhat of a long-tail: 50% of shares came after the first three weeks.  Shares are defined as  Facebook shares, Facebook likes, Facebook comments, Twitter mentions, retweets, and blog post mentions .

A separate Unruly study of 1,000 brand videos analyzed how the different days of the week stacked up for video shares, whether they saw more or fewer shares than the daily average. The resu! lt was c lear: video shares increase late in the work week — Fridays saw 16% more shares than the daily average — and then drop precipitously over the weekend. 


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Monday, July 15th, 2013 news No Comments

drag2share: The Facebook Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/OxhbpFjw9nU/facebook-advertising-ecosystem-2013-7

facebook ad revenue

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing each of their principal ad products and concepts behind them, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market! .


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, July 12th, 2013 news No Comments

drag2share: The Social Media Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/22ul3Z8om_Q/state-of-social-media-advertising-2013-7

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, July 10th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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