denny’s

AdAge Top Viral Videos: all take 3 – 6 months to reach full viral effect

Samsung Sheep Viral Video – 2 months

samsung-sheep-viral-video

T-Mobile Dance viral video – 5 months

t-mobile-dance-viral-video

Cadbury Dancing Eyebrows Viral Video – 4 months

cadbury-eyebrows-viral-video

Geico Numa Numa Guy viral video – 3 months

numa-numa-guy-geico-viral-video

McDonalds Filet-o-Fish Viral Video – 5 months

mcdonalds-filet-o-fish-viral-video

etrade baby took 4 months to reach full viral

etrade-baby-viral-video

Super cameleon viral video took 3 months to reach full viral

super-chameleon-viral-video

Durex bunnies viral video took 3 months to reach full viral

durex-bunnies-viral-video

Dennys banana pancake viral video took 4 months to reach full viral

dennys-banana-pancake-viral-video

Lewist Hamilton Grand Prix took 2 months to reach viral

lewis-hamilton-grandprix-viral-video

the shape of the views curve is different for a NON-viral video — it just accumulates views over the years.

shape-of-a-non-viral-video-curve

link back to the original article showing 12 points that demonstrate why I think the JK Wedding video has a manufactured viral effect.

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Friday, July 31st, 2009 digital 1 Comment

Denny’s is still getting “social amplification”

denny’s spike in search volume after Superbowl ads, lasted only a few days, then back to normal

dennys1

compared to very steady stream for years

dennys-all-years

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Thursday, February 5th, 2009 digital No Comments

the ephemerality of the Superbowl halo

 super bowl commercials lead to 20+% of Google’s top 100 searches

Day 1 – 20 of 100 related to ads

Day 2 – 6 of 100 

Day 3 – 1 of 100

Day 4 – ZERO

 

Denny’s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top 100. the search halo from TV is well documented. Modern consumers want to and need to do more research. The total reach can be calculated from the  estimated 147 million people who watched the superbowl plus the search volume of each of the top search terms. 

 

 

feb1-google-trends

 

By the day after, the number of commercials still being searched for dropped to 6 of the top 100. But Denny’s still took 2 of the top 100, Jack in the box too another 2. Vizio 1 and Godaddy 1. 

 

feb2-google-trends

feb3-google-trends

the traffic does see a lift. But since we dont have comScore’s March numbers yet, the following graph does not show the drop back to “normal” levels.  In the case of godaddy,which also did a superbowl ad in Feb 08, you can see the traffic to the website dropping back down by March 08. 

superbowl

Superbowl porn  super bowl porn — accidental clip of porn shown during prime time due to technical glitch or hackers?

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Tuesday, February 3rd, 2009 digital, marketing 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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