design

A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels

Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124023&nid=112103

Kleenex hand towels

“Kimberly-Clark’s Kleenex brand is offering an at-home version of a product that people take for granted in public restrooms: disposable hand towels. The new Kleenex Hand Towels are intended to address consumers’ growing concern with hand hygiene.

The product is on sale now with a retail price of about $3 for a box of 60 towels, per the company.

The Kleenex Hand Towels come in box packaging, with pop-up delivery. The product is intended to complement bathroom décor and space limitations — i.e., it can go on a towel bar or countertop.

Kleenex Hand Towels performed well in preliminary testing with consumers, the company says: Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90% reacted favorably to how the product and package design looked in their bathrooms.”

They used FOCUS GROUPS! And 2/3 said they would use! But think about it: $3 a box versus cloth towels I already have at home. At home, I don’t use disposable hand towels and at home I am not concerned about “hand hygiene” as I am in a public bathroom.

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Thursday, March 11th, 2010 Uncategorized No Comments

1024-bit RSA encryption cracked by carefully starving CPU of electricity

Source: http://www.engadget.com/2010/03/09/1024-bit-rsa-encryption-cracked-by-carefully-starving-cpu-of-ele/

Since 1977, RSA public-key encryption has protected privacy and verified authenticity when using computers, gadgets and web browsers around the globe, with only the most brutish of brute force efforts (and 1,500 years of processing time) felling its 768-bit variety earlier this year. Now, three eggheads (or Wolverines, as it were) at the University of Michigan claim they can break it simply by tweaking a device’s power supply. By fluctuating the voltage to the CPU such that it generated a single hardware error per clock cycle, they found that they could cause the server to flip single bits of the private key at a time, allowing them to slowly piece together the password. With a small cluster of 81 Pentium 4 chips and 104 hours of processing time, they were able to successfully hack 1024-bit encryption in OpenSSL on a SPARC-based system, without damaging the computer, leaving a single trace or ending human life as we know it. That’s why they’re presenting a paper at the Design, Automation and Test conference this week in Europe, and that’s why — until RSA hopefully fixes the flaw — you should keep a close eye on your server room’s power supply.

1024-bit RSA encryption cracked by carefully starving CPU of electricity originally appeared on Engadget on Tue, 09 Mar 2010 02:47:00 EST. Please see our terms for use of feeds.

Permalink p://www.theregister.co.uk/2010/03/04/severe_openssl_vulnerability/“>The Register, TechWorld  |  sourceUniversity of Michigan  | Email this | Comments

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Tuesday, March 9th, 2010 Uncategorized No Comments

How NOT to design a web page

a great technique to use to see if your website design is too cluttered or busy is to shrink it down to a thumbnail (like below).  You will quickly see that your eye is trying to find something to focus on in each case.  If you can’t find the thing to focus on, then you need to go back and simplify the design. Only in rare and specific circumstances should your site deliberately have multiple points of focus.  Even then, there should be a sequential order to what the user is led to see.

website-design

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Tuesday, September 8th, 2009 Uncategorized 3 Comments

Digital Orchestration

digital orchestration means helping clients orchestrate and coordinate the activities of agencies that have particular specialties — search engine optimization (SEO), search engine marketing (SEM), website design and build, analytics, social marketing, etc. Too often, clients are not comfortable asking about digital or don’t know enough to tell if the agency specialists are recommending the correct strategy or tactic.

search consultants typically help individual clients find individual agencies that are good at a particular area — e.g. TV agency, digital agency, SEO agency, etc.  Today, this is no longer as effective because the different disciplines and specialities need to work closely together and feed off of each other to work properly.

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Thursday, July 30th, 2009 SEM, SEO, digital, integrated marketing No Comments

Design Principles for the modern digital world

Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.

You can start with a site that has:
1) javascript and AJAX
2) no script version
3) mobile version

When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.

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Saturday, July 4th, 2009 Uncategorized No Comments