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How Digital Time Spent Breaks Down by Device, Gender, Content Area

source: http://www.emarketer.com/Article/How-Digital-Time-Spent-Breaks-Down-by-Device-Gender-Content-Area/1010239

Women spend more time on smartphones, tablets

While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

comScore and Jumptap found that in April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points. The amount of time women 25 to 49 years old spent on the smartphone and tablet was particularly notable, reaching above 60%, while for men in that age range, the PC remained the platform where they spent more than half their online time.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content. Game playing and radio were predominantly mobile activities, while two-thirds of social activity went to the smartphone and tablet. And visual-focused content, including food, entertainment, lifestyle and retail, were beginning to tip toward mobile.

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Tuesday, September 24th, 2013 news No Comments

Intel will discontinue desktop motherboards following Haswell release

Source: http://www.engadget.com/2013/01/23/intel-will-discontinue-desktop-motherboards/

The decline in desktop PC sales is beginning to ripple throughout the industry, as Intel has revealed plans to wind down its desktop motherboard division over the next three years. According to AnandTech, the company will release boards that are based on the Haswell architecture before completely suspending development. Moving forward, Intel will instead focus its efforts on creating form factor reference designs for the Ultrabook, tablet and desktop markets. Curiously, one product that’s currently immune from the announcement is the Next Unit of Computing (NUC), a miniature barebones system that will see continual development from Intel. While custom PC builders will likely take a moment to reflect upon the news, it’s said that the transition is unlikely to affect the company’s workforce. Instead, current employees will be absorbed into other divisions within Intel. After all, there’s no point in showing talented engineers to the door, even in an age of market shifts.

[Image credit: huangjiahui, Flickr]

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Source: AnandTech

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Wednesday, January 23rd, 2013 news No Comments

Netbook, Notebook, Desktop, Tablet, Smartphone Demand Trends

Try this search yourself:
http://www.google.com/trends/explore#q=netbook%2C%20notebook%2C%20desktop%2C%20smartphone%2C%20tablet&cmpt=q

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netbook pc, notebook pc, desktop pc, smartphone, tablet

Google Insights

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Thursday, January 3rd, 2013 news No Comments

You Have To Check Out These Gorgeous Pictures Of Apple’s Ridiculously Thin New iMac (AAPL)

Source: http://www.businessinsider.com/new-imac-photos-2012-10

imac thin new

Today Apple revealed it’s next-generation iMac.

The new all-in-one desktop PC has been completely redesigned.

Now the computer features an extremely thin, tear drop design and takes advantage of a new fusion hard drive, which combines traditional spinning hard drives with solid state drives.

The next-gen iMac comes in two sizes, 21.5-inches and 27-inches.

The 21.5-inch ships in November and starts at $1299 and the 27-inch ships in December and starts at $17.99.

Keep reading for more info about the iMac.

The new iMac takes up to 40% less volume.

The desktop all-in-one comes in two different sizes, 21.5-inch, and 27-inch.

It is fully optimized for Apple’s new operating system, Mountain Lion.

See the rest of the story at Business Insider

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Tuesday, October 23rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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