Google’s making it easy for educators and their students to discover and recommend applications and books with Play for Education. Announced onstage at this year’s I/O by Chris Yerga, Google’s Android Engineering Director, the new Play storefront organizes content by education type, age and various other criteria to make the content discovery process simple for higher learning institutions. What’s more, all of the content that appears within this curated portal bears educators’ stamps of approval, so users know that what they’re accessing is tried-and-tested for quality.
Play for Education also makes use of Google+ groups, so schools and universities can quickly push apps, books and other content out to their students and even bill to one central account. A pilot program for the service has already been underway with six New Jersey schools ranking as current participants. Despite Google making the service official today, the actual sign-up window for general access won’t be until sometime later this fall. Though, developers can start submitting their applications right now.
Handset manufacturers will have to find new markets as U.S. smartphone sales growth slows. U.S.-focused developers will start to refocus on monetization as audience growth will no longer be robust. Mobile platform operators will need to focus on converting users of rival platforms to their ecosystem as they can no longer lean on a steady stream of new smartphone owners to boost usage.
After cluing us in on the state of its ever-stuffed coffers, Apple’s given us a quick progress report on its App Store, noting that it’s reached a total of 45 billion downloads — a 5 billion jump since the end of its last quarter. Cook’s crew also divulged that they’ve doled out $9 billion to developers who’ve sold their wares on the digital storefront, and they’re paying out $1 billion every quarter. Cupertino gave a quick nod to iCloud too, revealing that the service now has 300 million users under its belt, 50 million more than it claimed at the end of the firm’s last quarter. By the sounds of it, Apple’s data centers are being put to good use.
Filed under: Apple
Amazon’s got a new way to buy stuff for anyone who has a Kindle Fire. Amazon Coins are a virtual currency that will come out in May, and work for all app and in-app purchases on the Kindle Fire.
The Coins will function exactly the same as real money, and developers will still get their standard cut. Amazon thinks it will help drive more business, and that makes some sense. Especially with apps and games for kids, it seems like a nice addition where you can maybe set up a Coins purse without allowing access to another payment method. And since Amazon will obviously never stop accepting real money—unlike virtual currency-only merchants like Xbox Live—you don’t have quite the locked-in headache here, either. [Amazon]
We had over 2,000 responses to this survey, and all of the charts are interesting. However, this is one we want to highlight.
As you can see, after just three years, the iPad is becoming the primary computer for users. When we first ran the survey, only 29.1% of people said it was a primary computer. Today, it’s 46.7% of users.
In the last three years, the iPad has gotten lighter and more powerful. Additionally, developers have built a variety of applications to make it more useful. Imagine what’s going to happen in the next three years.
For more, check out: How People Really Use The iPad: The Results Of Our Exclusive Survey →
On the eve of its I/O event, Google is continuing to roll out new features, one of which is expanded functionality for its ubiquitous +1 sharing buttons that can be found all over the web (and on this site). For users that are a member of its platform preview test group, other than clicking once to +1 something, or clicking again to share it on Google+, now on mouseover it will display recommended pages as seen above. According to the corresponding blog post, it pulls in related content and stuff shared by friends, and will only display selections from the same domain or subdomain as the page the button is on. Google anticipates this will go live to all users “in the next few weeks”, if you can’t wait until then hit the more coverage link below to join the preview and give feedback on how well it’s working.
Google adds same-site recommendations to +1 buttons, but only for platform preview testers originally appeared on Engadget on Tue, 26 Jun 2012 21:16:00 EDT. Please see our terms for use of feeds.
Apple and Google activated a record breaking number of mobile devices this Christmas, according to Flurry analytics, which delivers mobile analytics to developers. Flurry has 140,000 apps running its software, and believes it can track every new Android or iOS device activated.
Between December 1 and 20, 1.5 million Android and iOS devices were activated daily on average. On Christmas day, a record breaking 6.8 million devices were activated, a 353% increase over the rest of the month. It’s also much better than 2010, when 2.8 million devices were activated.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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