Google announced yesterday that it is going to start charging all businesses that want to use Google Apps – Google’s online version of Microsoft Windows.
Previously, Google Apps had been free to use for businesses smaller than 10 people.
This news might mean that Google is sick of flushing money down rat hole and finally wants to cover its cost, despite the reduction in usage this will cause.
But it also might mean Google is about to take Apps development a whole lot more seriously. It might Google is going to start trying to make Google Apps something that all businessess find worth paying for.
If that’s the case, it has to make Microsoft nervous.
Microsoft is in a very precarious place at the moment.
It’s just released a new operating system that’s very different from its old one.
The new operating system forces enterprises and consumers around into a choice: what kind of new OS do they adopt?
In years past, there was really only one choice: Microsoft.
But now, consumers are bringing their iOS devices and Android devices to work. They’re used to them. They love them. Meanwhile, consumers are not rushing out to buy Microsoft’s new tablet, Surface.
So now, enterprises have three choices: Microsoft, Google, or Apple.
The big advantage! Microso ft has had for years now is that its software suite for doing business, Microsoft Office, is far superior to anything Google or Apple had to offer.
But if Google is going to charge all clients for its Office clone, that might mean it is about to take Apps development a whole lot more seriously.
Maybe Google will finally build a real rival to Microsoft office’s crown jewel, Excel.
Traditional console makers have often sworn up and down that mobile doesn’t make money for game development. That might still be true for some developers, but you’ll get a very different answer if you ask Epic Games. Co-founders Tim Sweeney and Mark Rein have collectively described the currently iOS-only, Chair-developed Infinity Blade as the “most profitable game we’ve ever made” when considering the amount of money and time invested relative to the money coming back. Yes, that includes even the Gears of War series, which most consider Epic’s primary cash cow. Sweeney, like his long-time competitor Johh Carmack at id Software, is also taken aback by the power stuffed inside the latest generation of mobile devices — a 2012 iPad is nearer the performance of a PlayStation 3 or Xbox 360, he tells Gamasutra, and the pace is only picking up. Even more insights await in the interview with Sweeney; click below if you want a hint of what one of gaming’s pioneers has to say about where your tablets, phones and (yes) PCs are going.
Epic Games: Infinity Blade on iOS more profitable by the pound than any other game we’ve made! ori ginally appeared on Engadget on Wed, 27 Jun 2012 19:22:00 EDT. Please see our terms for use of feeds.
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Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.
As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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