device

Smartphone, Tablet Uptake Still Climbing in the US

source: http://www.emarketer.com/Article/Smartphone-Tablet-Uptake-Still-Climbing-US/1010297

Hispanic smart mobile device use exceeds averages

Smartphones and tablets continue to ingratiate themselves with mobile phone users. Smartphones became the norm in the past couple of years, and now tablets too are settling into that territory. That’s according to data from research company Frank N. Magid Associates, which found that the number of US mobile phone users who owned or used a smartphone this year reached 74%, up from 58% the previous year. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.

The research company also found that Hispanics overindexed for smartphone and tablet ownership, with smartphone penetration hitting 87% among this group and tablet penetration reaching 60%. Those ages 18 to 34, unsurprisingly, also had significantly higher than average uptake rates for both smart devices.

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Tuesday, October 15th, 2013 news No Comments

How Tablets Will End The PC’s Dominance In The Enterprise Market

Source: https://intelligence.businessinsider.com/welcome

The personal computer has met its match: the tablet. Ever since Apple launched the iPad in 2010, tablets have undermined the market for laptops and netbooks, and PC sales have been flat.

Through all this, PCs managed to maintain one stronghold: the enterprise market. But even in the enterprise, the tablet has now risen to challenge the PC. 

There is no longer any doubt that tablets are making inroads as work devices. The question is how the tablet advance will unfold. Will tablets create a brand new market for a “third device” that employees will use together with their PCs and smartphones, or will tablets cannibalize PCs by replacing them? 

The answer is that both trends will occur. 

  • Tablets will become a new third device for workers who already have company-issued PCs and mobile phones. These workers will use the cloud to sync their data across devices.
  • Tablets will completely replace PCs for many workers such as sales staff that don’t require the processing power of stationary, desktop PCs. 
As tablets push into the enterprise, there will be new business opportunities for certain well-positioned players in the mobile ecosystem.  
  • The enterprise is Microsoft’s main opportunity to challenge Apple and carve out a place for Windows 8 as a mobile platform. 
  • As tablets proliferate in enterprise settings, developers and startups will find a deep and lucrative niche for new apps. Currently, few developers are leveraging tablets’ natural advantages as employee and productivity tools. 

! Cl ick here to download all the charts and data associated with this report in Excel →

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The Tablet Market In Numbers

biifBefore we get into the specific role of tablets in office settings, let’s take a look at the overall tablet market and compare it to the PC market.

Worldwide sales of tablets hit 65 million in 2011, according to BI Intelligence estimates.

Sales will double this year to between 122 and 135 million units. By 2016 manufacturers will ship between 283 million and 442 million units.  

Here’s a table compiling our own and other firms’ tablet shipment estimates and projections: 


 Global Tablet Shipments (In Millions)      2011      2012      2016   
BI Intelligence 65 135 442
Forrester 56 n/a 375
IDC 71 122 283
Gartner 60 122 369
Average 63 126 367

In all, three quarters of a billion tablets will be in use by 2016, according to Forrester analyst JP Gownder

This compares to 2 billion PCs in use, but it took the PC market more than 20 years to accumulate an installed base of 750 million people, according to Gownder. Tablets are on pace to accomplish the same feat in only six years. Just like their cousin, the smartphone, tablets are moving into our lives at a very fast clip.

Tablet Growth In The Enterprise

It is much harder to determine how many of these tablets are being bought by companies for distribution to their employees. But by all accounts, enterprise purchases will be a huge driver of tablet sales. 

BII_TabletsE_CIOS1

While Forrester estimates that 12 percent of employees globally are already using tablets for work, a good percentage are using their own device, not one bought by their company.

Companies, meanwhile, are becoming open to buying tablets for their employees. 

A Morgan Stanley survey of CIOs in April 2012 found that two-thirds of them were already purchasing tablets for employees. (See chart to the right.)

The same survey also asked what percentage of employees would receive company-purchased tablets. CIOs reported that 9 percent of employees were being issued tablets, but that the proportion would rise to 14 percent by April 2013 (see chart, below). 

BII_TabletsE_CIO2

In September, Apple CEO Tim Cook said that 92 percent of Fortune 500 companies are testing or deploying an iPad, so it’s safe to assume that most enterprises are at least exploring how tablets fit into to their workplace, even if they aren’t yet buying them by the thousands.

Employees are certainly asking for tablets. In 2012, for every three smartphones employees requested, they requested one tablet, according to a recent survey of 1,500 IT managers sponsored by Cisco

As for how many total units companies will really buy, there’s a wide array of projections. 

  • Infinite Research estimates enterprises pu! rchased 14 million tablets in 2011. Enterprise demand will grow to over 96 million units in 2016 (or about one-quarter of tablet sales).
  • McKinsey is more conservative about the weight of enterprise sales, predicting that business adoption of tablets will drive about 4 percent of total tablet growth to 2016.  

Whatever the growth drivers, Apple’s iPad and its iOS operating system (shared with iPhones) will continue to own the tablet market, at least for the next few years.

But tablets running on Windows 8 are expected to pick up momentum by 2015 or 2016, in no small part thanks to enterprise adoption.

The Windows Opportunity

In 2016, tablets running on the Windows 8 operating system will command about 10 percent of the overall tablet market, according to a forecast from IDC.

BII_TabletsE_ConsumerPLatform

Some consumer surveys point to potential for even larger Windows gains. For example, twenty-five percent of consumers said they intended to purchase a Windows 8 tablet in a Morgan Stanley survey from 2012. 

Of course, this Morgan Stanley survey focused on consumers, and not enterprise users.

It was also conducted well before a spate of mixed reviews for the Surface, Microsoft’s own tablet designed to showcase Windows RT, the tablet version of Windows 8.

Nonetheless, th! e survey shows that Windows remains a strong name with consumers. That’s important for the enterprise market because through the influence of Bring Your Own Device programs, employees have clout in deciding what hardware their companies adopt and support. 

BII_TabletsE_Features

If Microsoft plays its cards right, Windows 8 could grow fast beginning in 2016, because by 2016 many companies will have fully depreciated their Windows 7 PCs and be ready for an upgrade. 

If the enterprise version of Windows 8 proves popular with businesses, Windows 8 tablets could become a popular device to replace the old PCs.

However, between now and 2016, Microsoft needs to improve its tablet offering in three ways: 

  1. Fine-tune the Windows 8 interface to be more intuitive and less buggy.
  2. Fill its Windows 8 store with enterprise apps that make better use of the touchscreen.
  3. Add more enterprise-specific features to Windows 8 and integrate them more tightly with Microsoft’s server and commercial cloud products.

Let’s assume Microsoft makes these improvements, and also continues to leverage its strengths as a distributor of Windows and the dominant Microsoft Office suite, which includes PowerPoint and Excel. (Even if Office becomes available on iPads, Microsoft can still offer Windows tablets that better integrate Office into the operating system.) 

Enterprise adoption of business-friendly Windows 8 tablets would help cement tablets as a replacement for PCs for office workers. 

Meanwhile, enterprise success for Windows 8 tablets means more enterprise developers will need to write more custom applications for the platfo! rm. A fe w enterprises have already begun. For instance, Rooms to Go, a furniture retailer with $1.3 billion in revenue, developed a Windows 8 app for its showroom that lets salespeople on the sales floor help customers on the spot, rather than marching customers back to a Windows workstation. 

(See section below, “Apps For The Tablet Workforce,” for more on enterprise tablet apps.)

Tablets vs. PCs?

Global PC And Tablet ShipmentsThe influx of tablets into the enterprise has already hurt the PC market, particularly the low-end, low-power netbook market.

PC shipments have basically been flat since the iPad launched the tablet market in 2010

IHS, a market research firm, has predicted that about 349 million PCs would ship overall in 2012, down from 353 million in 2011.

“Not since 2001 — more than a decade ago — has the worldwide PC industry suffered such a decline,” wrote IHS analyst Craig Stice.

But there’s a clear limit to how much the tablet can erode the PC market, even if Windows 8 enterprise tablets are a wild success, at least within the next three years. Some professions will need a more powerful computer than a tablet. These are the same professions who still use high-end desktop computers today: graphic designers, analysts, computer programmers, and so on.

Interestingly, the upswing in tablets in the enterprise could eventually have a boomerang effect and help! the des ktop PC market grow again.

Forrester analyst Frank Gillet foresees a day when workers will want a more powerful desktop machine parked at the office, and use a tablet as a portable device that syncs to the desktop, and to apps and documents stored in the cloud.

“Eventually tablets will slow laptop sales but increase sales of desktop PCs,” he writes. “That’s because many people, especially information workers, will still need conventional PCs for any intensely creative work at a desk that requires a large display or significant processing power.”

This will hold true until there’s a major breakthrough in battery technology (which researchers are working on). Until then, there will be a trade-off between power and battery life for tablets, with most tablet makers opting for battery life over power.

Tablet-Only Employees

Just like there will be a lingering need for some professions to use high-end desktop PCs, other professions will have no use for a PC at all.

Companies that were early to tablets are making plans for a certain proportion of tablet-only employees.

SAP Sanjay Poonen

Take German enterprise software company SAP, for example. The company began buying thousands of tablets in 2010. Today it has a fleet of 18,000 iPads and 4,000 Android tablets, mainly the Galaxy Tab and Galaxy Note, says Oliver Bussmann, SAP CIO. SAP is also currently testing about 50 Windows 8 tablets.

Employees with certain jobs, such as sales staff or SAP employees that work on customer websites, are issued a tablet of their o! wn choos ing.

Today, the tablet is an additional device that complements a PC, says Bussmann, but “we see more and more users” who don’t need their PCs once they get a tablet.

He says the tablet-only employee will never be 100 percent of SAP’s workforce “but I think in the next 12 months, certain user groups” will get tablets instead of PCs, such as salespeople.

As the company deployed all those tablets, the IT team started building apps for them and now has “50 mobile apps internally deployed,” Bussmann says.

SAP is a software development company, so some of this app development was a matter of eating its own dog food, meaning using the mobile tools internally that it wants to sell to customers. But even so, SAP’s experience demonstrates a trajectory many other large companies will take. For instance, one of the internally developed apps lets sales reps access SAP’s internal data about the customer, as well as relevant information about a customer from social media and news reports.

That way, as sales representatives “enter a customer meeting, they are always up to date,” Bussmann says.

Beyond SAP’s own workforce, the company also sees clients adopting tablets, and SAP wants to support all their clients’ tablet choices, according to the head of SAP’s mobile division, Sanjay Poonen. 

“We want to be a Switzerland-style player,” and support iOS, Android tablets, and Windows 8 tablets, he says. 

Over the next three years, tablets will become a common tool in the workforce. They will be used for more than just checking email, looking at a web page, reading a document, or carrying a presentation. They will become a new class of business tool on par with a laptop, and a good percentage of employees won’t want, or need, anything more.

Apps For The Tablet Workforce

Once employees own a tablet, even if they bought one themselves, they are likely to use it for work.  For instance, 21 percent of owners of the http://w ww.businessinsider.com/blackboard/ipad-3″>iPad 3 say they use it for work, and, across iPad owners generally, 13 percent say they use it for work, according to Consumer Intelligence Research Partners.

As tablets in the enterprise reach critical mass, more software and cloud services will be developed specifically for the tablet platform.

Today “most tablet apps for the enterprise, which are few and far between, aren’t that interesting,” says Ping Li, a venture capitalist with Accel Partners.

Li says he sees an influx of startups working on enterprise apps designed exclusively for the tablet.

He offers as an example the spreadsheet, which is one of the most used, most popular enterprise apps of all times. But using it on a tablet with a touchscreen is difficult “because Excel is not designed” for a small touchscreen, he says.

Apps that address that problem are just one idea. “There’s lots of opportunity.”

(In an effort to meet this challenge, Microsoft’s new version of Office has tried to make its enterprise apps, including Excel, touch-friendly.)

Tablet-specific apps have already begun to transform certain industries and certain roles within every enterprise.

For instance, tablets are replacing paper catalogs in the pharmaceutical industry and the food distribution industry.  Even as of 2011 most salespeople in these industries would still travel door-to-door with printed binders. Today they use an elect! ronic ca talog on an iPad, and tablet-specific order-entry software.

Tablets have also changed retail point-of-sale (POS) systems. It has become a new device that retail clerks can use while they roam the floor working with customers. It is capable of doing everything from checking on inventory to ringing up the purchase.

BII_TabletsE_Revel

POS systems like those offered by LightSpeed, Revel Systems, ShopKeep, and POSLavu replace a PC-based cash register with a tablet.

THE BOTTOM LINE

  • One-tenth of enterprise employees are already being issued company-owned tablets. 
  • Hundreds of thousands of employees may become mobile-only as PCs are phased out for certain job functions. 
  • Microsoft’s quest to create a tablet platform via Windows 8 will succeed in part thanks to enterprise preference for Windows. Windows 8 will lend impetus to a new wave of development focused on enterprise tablet apps. 

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Wednesday, December 12th, 2012 news No Comments

Intel, IDT to make resonance charging a reality, see reference chipset coming in first half of 2013

Source: http://www.engadget.com/2012/08/29/idt-to-make-intel-resonance-charging-a-reality/

IDT to make Intel resonance charging a reality, sees reference chipset coming in early 2013

Intel has been talking up wireless charging for years, to the point where we thought its implementation would forever remain a concept for the lab. Not so: Intel is having Integrated Device Technology (IDT) build a real-world chipset to support resonance charging in our gadgets. The lofty goal is to have a ready-made platform for charging up a mobile device or peripheral just by keeping it close to another device with a charger built-in, such as an Ultrabook; there’s none of the unseemly contact plates used with inductive wireless power. Intel’s commitment is still very much early and won’t put a full, two-way resonance chipset into the hands of hardware makers until sometime during the first half of 2013, let alone into a shipping product. We’ll take it all the same, as it just might be the first step toward embracing wireless power on a truly large scale.

Continue reading Intel, IDT to make resonance charging a reality, see reference chipset coming in first half of 2013

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Intel, IDT to make resonance charging a reality, see reference chipset coming in first half of 2013 originally appeared on Engadget on Wed, 29 Aug 2012 17:41:00 EDT. Please see our terms for use of feeds.

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Wednesday, August 29th, 2012 news No Comments

Samsung Official TV Ad for Galaxy SIII is …. Officially useless

Unfortunately, Samsung …  not memorable, full of cliche’d cliche’s and doesn’t tell me ANYTHING about the product and why I would want to buy it…

Officially useless …  why’d you have to go out and spoil a perfectly AWESOME device?

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Monday, May 14th, 2012 digital No Comments

The Third Screen

In digital marketing, the third screen is often seen as the “holy grail” since it is a device that most users have with them 24/7. However, that doesn’t mean advertisers have the right to “spam” people at all hours with messages, no matter how targeted.

 

Slideshare on The Third Screen

http://www.slideshare.net/augustinefou/three-screens-the-third-screen-in-marketing

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Thursday, March 22nd, 2012 digital, marketing No Comments

Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)

Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2

 

Ferrari F12berlinetta CarIntel Capital announced today a $100 million fund devoted to cars.

So what’s a chip company doing betting on technology in cars?

Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.

As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”

The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.

But there’s no mention of self-driving cars just yet. That is all Google for now.

 

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Wednesday, February 29th, 2012 news No Comments

Source: http://gizmodo.com/5882172/the-world-now-buys-more-smartphones-than-computers

The World Now Buys More Smartphones than ComputersIn 2011, manufacturers shipped 487.7 million smartphones and only 414.6 million computers—that’s desktops, laptops and tablets. Combined. We’d heard prophecy of this day, and now it may have arrived.

The study by Canalys has troves of data about global smartphone sales, which seem to lend credence to the theory that smartphones are becoming the main computing devices of the masses. Creation and productivity tasks aside, the vast majority of what we need to do or obtain from the internet can be accomplished on a $100 device that fits in our hand. And they’re becoming near-ubiquitous.

For the rest of the stat geekery, check out the full report if poring over data about product shipments is your thing. [Canalys]

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Sunday, February 5th, 2012 Uncategorized No Comments

Apple And Google Get A Record Breaking Christmas (AAPL, GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-apple-and-google-get-a-record-breaking-christmas-2011-12


Apple and Google activated a record breaking number of mobile devices this Christmas, according to Flurry analytics, which delivers mobile analytics to developers. Flurry has 140,000 apps running its software, and believes it can track every new Android or iOS device activated.

Between December 1 and 20, 1.5 million Android and iOS devices were activated daily on average. On Christmas day, a record breaking 6.8 million devices were activated, a 353% increase over the rest of the month. It’s also much better than 2010, when 2.8 million devices were activated.

Don’t miss: The First 15 iPhone Apps You Must Download

chart of the day, iphone android acrtiviations on christmas, dec 27 2011

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Tuesday, December 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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