dialogue

drag2share: Android Users: Google Has ALL Your Wi-Fi Passwords (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/46JvzOzUKCg/google-collecting-wi-fi-passwords-2013-9

Computerworld’s Michael Horowitz shares some news that will do little to alleviate worries about Google’s privacy policy:

If an Android device (phone or tablet) has ever logged on to a particular Wi-Fi network, then Google probably knows the Wi-Fi password. Considering how many Android devices there are, it is likely that Google can access most Wi-Fi passwords worldwide.

Some back-of-the-envelope math points us to the estimate that 748 million Android phones will ship this year. That’s phones alone – Android tablets add to that figure.

With this many of its own devices in the wild, it becomes easy to see that Google has access to all order of Wi-Fi passwords.

This is all possible because of a feature that lets you back up and save your data to Google’s servers. This includes the obvious, like backing up your phone book and calendar, but it also snags your Wi-Fi passwords in the process. The feature is presented as a good thing, and by and large it is – if you lose a phone and need to replace it, all your data is backed up thanks to Google. No obnoxious re-entering of all your friends’ and family’s phone numbers, no need to scrounge up the passwords for your various Wi-Fi networks.

If the privacy implications of this outweigh the convenience, you can opt out by unchecking the appropriate box in your settings. Horowitz offers the following instructions on how to navigate to the appropriate dialogue:

  • In A ndroid 2.3.4, go to Settings, then Privacy. On an HTC device, the option that gives Google your Wi-Fi password is “Back up my settings”. On a Samsung device, the option is called “Back up my data”. The only description is “Back up current settings and application data”. No mention is made of Wi-Fi passwords.
  • In Android 4.2, go to Settings, then “Backup and reset”. The option is called “Back up my data”. The description says “Back up application data, Wi-Fi passwords, and other settings to Google servers”.

It’s also worth noting that like all personal data stored in Google, humans aren’t looking at your Wi-Fi passwords. This tool is simply a convenient feature for Android users who don’t want to keep re-entering their passwords.


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Friday, September 13th, 2013 news No Comments

Benefits of Social Media Marketing According to Small Businesses

source: http://www.emarketer.com/Article/How-B2Bs-Working-Social-Leads/1010162

While tried-and-true B2B marketing techniques such as search engine optimization (SEO) and email still bring plenty of prospects to the door, social media entices them to enter a dialogue, pick up some information of value and step into the sales funnel. Social provides an environment where salespeople can develop a relationship with potential purchasers. Moreover, according to a January 2013 survey of both business-to-consumer (B2C) and B2B marketers at small- and medium-sized businesses (SMBs) worldwide by Social Media Examiner, it provides a host of other benefits as well.

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Monday, August 26th, 2013 news No Comments

Netflix Max hands-on: Jellyvision’s take on your movie queue

Source: http://www.engadget.com/2013/06/28/netflix-mad-hands-on/

Netflix Max handson Jellyvision's take on your movie queue

Being a Netflix subscriber is almost like being cursed — sure, you have access to untold troves of streaming TV shows and films, but how do you choose what to watch? The burden of choice weighs heavily on the indecisive Netflix user, trapping them in a labyrinth of enticing categories, familiar recommendations and episode backlogs. Admit it, you don’t know jack about picking out a good flick, which is exactly why Netflix created Max, a comedic recommendation engine that gamifies movie night with quick choices, mini games and quirky humor.

Netflix Vice President of Product Innovation Todd Yellin caught up with us at E3 earlier this month to give us a brief demo of the upcoming feature. Yellin parked us in front of a PS3 to demonstrate, pointing out that our screen’s topmost category had been replaced by a larger banner. “My mother wanted me to be a lawyer,” the Play Max prompt reads. “But my dream is to help you find great stuff to watch.” Quirky. Yellin tells us that this is one of several boiler plates the streaming menu provides to lure users into trying Max. A cheeky button beneath the dialogue encourage us to “live our dreams” and give the content recommendation game a spin. Sure, why not?

 

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Friday, June 28th, 2013 news No Comments

Facebook’s "Like" Buttons Are Under Threat (FB)

Source: http://www.businessinsider.com/facebooks-like-buttons-are-under-threat-2012-10

Mark Zuckerberg

Web sites are not allowed to collect infomration on users under 13 without their parents permission.

it’s part of a child-privacy law called COPPA.

This is trouble for Facebook because of “like” buttons, which are on about 9 million Websites. 

You can image how hard it would be for Facebook to make sure that everyone who clicks a like button is over 13.

Really hard. Even a little added friction, such as a “are you 13 and over?” dialogue box would tremendously slow down volume.

So that’s why Facebook sent a 20-page letter to the FTC (.PDF), last week, arguing (begging?) for a change in this  rule. Facebook argued that Like buttons are free speech.

The rule should change.

How is the fact that a kid clicked “like” any kind of threat to their saftey or privacy?

But sometimes the government does stupid things, so maybe the law won’t change.

That’d be pretty bad news for Facebook, which is dependent on all those “likes” for a lot of traffic and engagement.

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Join the conversation about this story »

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Tuesday, October 2nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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