Different
Mobile Search vs Display Users Are At Different Stages of the Purchase Funnel
Mobile search users are much more ready to take action — implies further down the funnel. Contrast this to actions users take after clicking on mobile display ad — "maps and directions" (appears they are still researching).
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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