digital advertising

drag2share: RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/46rBvt5ebIg/rtb-or-real-time-bidding-is-the-future-2013-9

BII_RTB_CTRsReal-time bidding is a kind of automated or programmatic buying of advertising placements.

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Recently, Twitter is the latest tech company to enter the RTB race with this month’s acquisition of MoPub, an ad exchange with a real-time bidding platform.

On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference. That’s because smartphones are advertising platforms that we carry in our pockets, and with RTB that means marketers can reach us in real-time, and target potential customers according to location and context.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , ,

Friday, September 13th, 2013 news No Comments

Bot Traffic in Q2: Suspicious Activity Continues to Rise

source: http://www.marketingcharts.com/wp/topics/spam-spyware-intrusive/bot-traffic-in-q2-suspicious-activity-continues-to-rise-36610/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

SolveMedia-Online-Bot-Traffic-Q32012-Q22013-Sept2013Bot traffic continues to be a global problem, says Solve Media in its latest Bot Traffic Market Advisory update. In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3. Confirmed bot traffic was in the range of 24-29%, fairly consistent with prior quarters, but still up significantly from 10% in Q3 2012. Suspicious mobile traffic, while not quite on the same level as the web, is also on the rise.

During Q2, suspicious activity grew from 29% to 35% for mobile advertising, with confirmed bot traffic in the 11-14% range.

The US’ level of suspicious web activity was slightly below the global average, at 42%, with suspicious mobile activity also below-average at 22%.

The top 3 countries for suspicious web activity were: China (92%); Venezuela (80%); and the Ukraine (77%). For mobile traffic, the countries with the highest share of suspicious activity were: Singapore (86%); Macau (82%); and Qatar (81%).

Solve Media also warns of a “new threat targeting the video ad marketplace.” Recently, Vindico suggested that 30-40% of video ad impressions could be fraudulent.

Overall, Solve Media estimates that current levels of bot traffic put the digital advertising industry on pace to waste up to $9.5 billion this year advertising to bots.

Tags: , , , , , , , , , , , , , ,

Thursday, September 12th, 2013 news No Comments

Making Sense of Blurring Channels Marks the Latest Key Digital Trend

source: http://www.emarketer.com/Article/Making-Sense-of-Blurring-Channels-Marks-Latest-Key-Digital-Trend/1010202

Measurement and attribution are increasingly important

Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

Expansion, and now contraction, in what constitutes a consumer is due in part to the erosion in meaning of established terms like “mobile.” For example, when a majority of mobile device usage takes place at home, mobile no longer differentiates a sedentary consumer from one who is on the go. The mobile device is merely another representation of the consumer, increasingly indistinct from any other computing device.

Just as the lines between online and offline consumers have blurred, divisions between branding and direct-response advertising are also eroding. eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response. However, those allocations are set to shift as digital absorbs an ever-greater share of consumers’ media time. In 2017, eMarketer projects branding and direct response will enjoy nearly equal portions of the digital advertising pie.

Tags: , , , , , , , , , , , , , ,

Wednesday, September 11th, 2013 news No Comments

Mobile Devices to Boost US Holiday Ecommerce Sales Growth

source: http://www.emarketer.com/Article/Mobile-Devices-Boost-US-Holiday-Ecommerce-Sales-Growth/1010189

Mcommerce to increase its share of total ecommerce retail sales

Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are expected to contribute to strong ecommerce sales growth this holiday season, according to eMarketer’s latest estimates.

eMarketer projects that retail ecommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains. In total, US retail ecommerce sales for the holiday season—defined as November and December—are expected to reach $61.8 billion, up from $53.7 billion last year.

Mcommerce is expected to play an important part in overall digital holiday retail spending. This year, mobile devices will account for a larger-than-expected share of total US retail ecommerce sales, according to the newly revised forecast. eMarketer expects that mobile’s share will reach 16% in 2013, up from our previous prediction of a 15% mcommerce share this year.

The revision comes as data sets from multiple research sources showed mcommerce as a percent of retail ecommerce sales reached record highs earlier this year. In addition, large retailers, such as Best Buy and Home Depot, continue to invest heavily in smartphones and tablets, building out their mobile app and website offerings, and increasing spending on digital advertising in an effort to drive more conversions across devices and compete with companies with strong mobile infrastructure like Amazon and eBay.

In total, eMarketer predicts retail mcommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 b! illion.

Tags: , , , , , , , , , , , , , , , , ,

Thursday, September 5th, 2013 news No Comments

Retail Industry Remains the Largest Spender in US Digital Advertising

source: http://www.emarketer.com/Article/Retail-Industry-Remains-Largest-Spender-US-Digital-Advertising/1010187

Direct-response, search spending garners the greatest share of retailers’ digital advertising

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.” While gains in digital outlays have slowed over the past several years, retail remains the top spender among US industries and will retain this lead for the duration of the forecast period.

However, eMarketer also expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

Whether on desktop or mobile, direct-response campaigns will continue to take the lion’s share of digital ad spending by the retail industry. Marketers in the retail industry—led by online and multichannel retailers, but also including catalog retailers and restaurants—will invest 64.6% of their paid digital dollars in direct-response efforts this year, according to eMarketer estimates. Brand-focused campaigns will make up the remaining 35.4%.

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, September 5th, 2013 news No Comments

US Digital Ad Spending by Format

source: http://www.emarketer.com/Article/Mobile-Gains-Greater-Share-of-Search-Display-Spending/1010148

Video, though still a relatively small slice of the display pie, will continue to be the fastest-growing digital ad format throughout eMarketer’s forecast period.

In the world of mobile alone, search is a more heavily favored format. This year, eMarketer expects 51.5% of all spending on mobile ads to go toward search, compared to 44.8% for display ads, including banners, video and other formats. Like in the digital advertising market as a whole, display formats are growing more quickly on mobile than search—but not fast enough to overtake search spending by 2017.

Tags: , , , , ,

Thursday, August 22nd, 2013 news No Comments

Digital Video Ads Beat TV by a Wide Margin

source: http://www.emarketer.com/Article/Driving-Engagement-Digital-Video-Ads-Beat-TV-by-Wide-Margin/1009992

Targeting is a key advantage for digital video

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks in April 2013. More than 50% of that group said that the added investment would come from TV and display budgets. Only 4% of respondents planned to draw back spending on digital video ads.

In keeping with digital advertising’s frequent role as a direct-response vehicle, the study found that digital video ads beat out TV ads for achieving engagement goals: 58% of marketers thought digital video ads performed better than TV ads by this measure, compared with 15% who said engagement was worse for digital video ads.

Tags: , , , , , , , , , , , , , , , ,

Friday, June 28th, 2013 news No Comments

Consumers Don’t Consider Online Tracking to be Harmless

Source: http://www.marketingcharts.com/wp/topics/privacy/consumers-dont-consider-online-tracking-to-be-harmless-30513

ConsumerAction-Consumer-Attitudes-to-Online-Tracking-June2013

While recent study results from the Digital Advertising Alliance (DAA) suggest thatconsumers prefer targeted to random online ads, a new Microsoft-supported survey[pdf] from Consumer Action finds that internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads. With the vast majority of Americans feeling that they’velost control of their privacy online, the right to control the information collected about them online shows up as very important to the survey respondents.

Tags: , , , , , , ,

Friday, June 21st, 2013 digital No Comments

drag2share: INFOGRAPHIC: Mobile Real-Time Bidding Ad Ecosystem

source: http://feedproxy.google.com/~r/businessinsider/~3/RgW6X0LHRBc/mobile-real-time-bidding-ad-ecosystem-2013-55

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page.

On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since consumers take their devices everywhere — to the mall, the car dealership, Starbucks, etc.

In a recent reportBI Intelligence analyzes programmatic bidding and real time bidding, analyze how it may help solve the mobile advertising CPM problem, and detail its recent impact and successes.

We also examine the potential obstacles to its widespread adoption, and lo! ok at ho w the holy grail of mobile advertising – controls and efficiencies – may be reached through its use.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this infographic from our report:

Slide2


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , ,

Friday, May 24th, 2013 news No Comments

UK Youth Think Digital First for Advertising

Source: http://www.emarketer.com/Article/UK-Youth-Think-Digital-First-Advertising/1009880

Research shows a skew towards digital advertising among younger consumers in the UK. Over 40% of 14- to 17-year-olds believe that digital ads have greater influence than traditional TV or print ads.

Tags: , , , , ,

Friday, May 10th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing