digital marketing solutions

Advertisers Double Down on Mobile Paid Search – eMarketer

source: http://www.emarketer.com/Article/Advertisers-Double-Down-on-Mobile-Paid-Search/1010042

Search advertisers must meet consumers where they conduct their web activity

As smartphones and tablets play an increasingly dominant role in consumers’ daily web activities, advertisers are putting more dollars to paid search ads on the devices. According to Q2 2013 research from digital marketing solutions company IgnitionOne, US mobile paid search spend more than doubled year over year on both smartphones and tablets. By comparison, total search spend was up only 7% over Q2 2012.

Tablets saw a slightly bigger bump in spending and delivered impressions, but smartphones grew more robustly in terms of clicks, as more users tapped on paid search links on their phones. In keeping with this, the cost-per-click (CPC) on smartphones got cheaper, down by 13%, while tablets’ CPCs were up 13%.

Tags: , , , , , , , , , , ,

Friday, July 12th, 2013 news No Comments

digital audit

a full digital audit of a brand’s marketing efforts in the digital space consists of assessments of their online advertising and search (paid and organic) activities. It also includes a competitive scan to reveal competitors they would not normally associate with their brand (the usual suspects). Their marketing activities are compared against social media benchmarks and other digital performance benchmarks like click rates of other advertisers in the same industry vertical or similar site size.

more details on digital audits are here…http://mktsci.com/digital_audit.html

more details on digital strategy courses are available here….  http://go-digital.net/blog/2011/01/digital-strategy-courses-dr-augustine-fou/

digital audit analysis

digital audit search results

brands can also assess their digital presence and how they compare to other brands in the same industry by using their Digital Footprint Score – DFS Score

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, February 19th, 2009 digital strategy, integrated marketing, SEO No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing