digital marketing solutions

Advertisers Double Down on Mobile Paid Search – eMarketer

source: http://www.emarketer.com/Article/Advertisers-Double-Down-on-Mobile-Paid-Search/1010042

Search advertisers must meet consumers where they conduct their web activity

As smartphones and tablets play an increasingly dominant role in consumers’ daily web activities, advertisers are putting more dollars to paid search ads on the devices. According to Q2 2013 research from digital marketing solutions company IgnitionOne, US mobile paid search spend more than doubled year over year on both smartphones and tablets. By comparison, total search spend was up only 7% over Q2 2012.

Tablets saw a slightly bigger bump in spending and delivered impressions, but smartphones grew more robustly in terms of clicks, as more users tapped on paid search links on their phones. In keeping with this, the cost-per-click (CPC) on smartphones got cheaper, down by 13%, while tablets’ CPCs were up 13%.

Tags: advertisers, bump, consumers, cost per click, digital marketing solutions, dominant role, impressions, search ads, smartphones, solutions company, web activities, web activity

Friday, July 12th, 2013 news No Comments

digital audit

a full digital audit of a brand’s marketing efforts in the digital space consists of assessments of their online advertising and search (paid and organic) activities. It also includes a competitive scan to reveal competitors they would not normally associate with their brand (the usual suspects). Their marketing activities are compared against social media benchmarks and other digital performance benchmarks like click rates of other advertisers in the same industry vertical or similar site size.

more details on digital audits are here…http://mktsci.com/digital_audit.html

more details on digital strategy courses are available here…. http://go-digital.net/blog/2011/01/digital-strategy-courses-dr-augustine-fou/

digital audit search results

brands can also assess their digital presence and how they compare to other brands in the same industry by using their Digital Footprint Score – DFS Score

Thursday, February 19th, 2009 digital strategy, integrated marketing, SEO No Comments

social media benchmarks

UPDATED: January 19, 2013

Facebook Sponsored Stories CTR, CPC Benchmarks

ORIGINAL POST:

Many clients have asked about social media benchmarks or social marketing benchmarks. They ask things like how many fans should they have on Facebook? They are concerned if they cannot project 1 million fans on their fan page.
But that is because most clients are coming from a reach and frequency background. Some have moved to unique visitors, pageviews, and time on site. But what is more important today is not that people get to the site or the time they spend, but what they do … so social intensity is a benchmark which captures the quantity and frequency of social actions like sharing, discussing, commenting, voting, etc. All of these actions lead to value that accumulates for other future visitors to the site.

Adwords – lower cost per click
Clicks Impressions CTR Avg Cost per Click Total spent
511 61,894 0.82% $0.47 per click $242.16

PayPerPost – optimal is lowest payment per post
dollars pageviews/clicks
$122.50       2630/120 $1.02 per click 4.6% CTR   ($5 per post)
$183.25     1324/114 $1.61 per click 8.6% CTR ($10 per post)
$291.25     2369/260 $1.12 per click 11% CTR   ($20 per post)

ReviewMe – www. johnchow. com
$300 – nearly no value; JohnChow pioneered link sharing to get his blog up to about rank 100 on Technorati before they changed the way they calculated authority; despite the many links to his blog, it was practically useless in driving any useful customers. Now his site has been penalized by Google and is only PageRank 3 site.

StumbleUpon – extremely useful in helping new users discover the site and features; the velocity of the clicks was incredible (approx 300 clicks in 5 minutes) BEST VALUE OVERALL flat rate $0.05 per click; you set the daily budget
Facebook benchmarks like Facebook CTRs, Facebook CPCs, and Facebook CPMs can be found here.

Video Ad Benchmarks by Augustine Fou Digital Consigliere from Dr Augustine Fou

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Wednesday, January 28th, 2009 analytics, marketing 3 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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