digital strategy

Evolution of il Laboratorio Digitale – Big Data Analytics Driven Digital Strategy

2013 – seven screens (7 x 55″ HDTVs)

7,560 x 1,920 resolution - 164" diagonal super wide screen

7,560 x 1,920 resolution – 164″ super wide screen

2013 – quintscreens  (5 x 47″ HDTVs)

Quintscreens by Augustine Fou

Five 47inch HDTVs in portrait – 130 inch diagonal; 5,400 x 1,920 total resolution (5k)

For more info see:  http://www.augustinefou.com/2013/07/eyefinity-5×1-setup-for-mini-innovation.html

2014 – 50 inch 4k

desk monitor 50 inch 4k

2012 – quadscreens  (4 x 24″ LED monitors)

quad screens 4 x 24inch LED monitors augustine fou

Quad Screens (4,320 x 1,920) – 4 x 24″ LED monitors

 

2008 – quadscreens  (4 x 20″ LCD monitors)

quadscreens by Augustine Fou

Quad Screens (4,200 x 1,680) – 4 x 20″ LCD monitors

2006 – triple screens  (3 x 20″ monitors)

triple screens augustine fou

triplescreens (3,150 x 1,680) from 3 x 20″ monitors

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Friday, September 20th, 2013 digital No Comments

drag2share: Why Citibank Eliminated Its Digital Marketing Department

source: http://feedproxy.google.com/~r/businessinsider/~3/_19jwODF7yc/citibank-eliminated-digital-marketing-2013-4

In a crowded conference hall filled with digital ad marketers, Citibank North American head of consumer marketing Vanessa Colella explained why it made perfect sense that one of her first orders of business was, in fact, “eliminating the digital marketing department.”

While having a group of digital specialists who “all come with incredible backgrounds, they speak in jargon, and wear blue jeans” could be comforting, Colella explained at Ad Age’s Digital Conference, that it is often a crutch.

Why? Because everyone in a company’s marketing department needs to be fluent in digital strategy. “There’s no path for you if you don’t,” she said.

So Citibank trained everyone, from those who specialized in bus shelters to TV marketing, to be digitally savvy.

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Wednesday, April 17th, 2013 news No Comments

Teaching Digital Strategy at Rutgers CMD

Augustine Fou lecturing on "digital is a philosophy"

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Tuesday, April 16th, 2013 news No Comments

Search and Social Media in Regulated Industries #SESNY

Search and Social Media in Regulated Industries – Pharmaceutical, Healthcare, Financial Services, Insurance.

http://sesconference.com/newyork/agenda-day2.php#search-social-regulated-industries

 

dr augustine fou post panel interview

 

For more information and the full interview  – http://www.youtube.com/watch?v=AXAh5jRVp_w

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Wednesday, March 21st, 2012 digital strategy, SEM, SEO, Social media No Comments

Digital Strategy Slides

 

 

 

 

 

 

 

 

 

 

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Tuesday, February 28th, 2012 digital strategy No Comments

Digital Footprint Score ™

UPDATED:  March 5, 2013

luxury hotels Digital Footprint Score March 2013

 

Digital Footprint Score 13.3  (2013, March)

Site: 1) visits per person, 2) pages per visit, 3) Hubspot Marketing Grade

Search: 1) domains linking in, 2) keywords driving traffic, 3) # pages cached

Social: 1) Klout Score, 2) Kred Score, 3) bitly clicks

 

UPDATED:  April 5, 2012

Digital Footprint Score - 2012 April Luxury Hotels

UPDATED: March 16, 2012

The version of the score below is 12.3 (which means year 2012, month 3).

Digital Footprint Score 12.3

 

Site

– Hubspot overall marketing grade, indexed against others in the industry/sector
– pages per visit
– visits per unique user

 

Search

– keywords driving traffic
– sites referring traffic (inbound links)
– # of pages cached by Google

 

Social

– Kred Influence score, indexed against others in the industry/sector
– Kred Outreach score, indexed against others in the industry/sector
– Facebok Fans

 

Mobile

– unique mobile content or mobile version

 

 

 

UPDATED:  April 5, 2011.

The Digital Footprint Score(tm) is a metric that will be published quarterly by the Digital Strategy Institute.

The parameters that go into it are the following – under 4 vectors, 1) site, 2) search, 3) social, and 4) mobile.

The version of the score below is 11.4 (which means year 2011, month 4).

Digital Footprint Score 11.5

Site
– pages per visit
– visits per unique user
Search
– keywords driving traffic
– sites referring traffic (inbound links)

– # of pages cached by Google

Social
– twitter followers
– unique retweeters
– unique mentions of handle

Mobile
– unique mobile content
– mobile app?  (1/0)

Meaningful comparisons are made among brands in the same industry/category, using the raw DFS score. the indexed DFS score can also give directional indication across industries (e.g. which industries as a whole are better in digital than others).

The parameters that go into the score were chosen mainly on the following criteria — that they are easy to obtain, easy to understand, AND straightforward to impact. For example if you have a low pages per visit parameter, then you impact that by adding more content pages to your site.

UPDATE:  March 25, 2011.

Digital Footprint Score 11.4

Site
– pages per visit
– visits per unique user

Search

– sites referring traffic (inbound links)
– keywords driving traffic

Social
– twitter followers
– unique retweeters

Mobile
– excluded in this version

DFS Score for fashion (highest)

Digital Footprint Score 11.4 - Fashion (Highest)

digital footprint score (lowest) fashion

DFS Score for Fashion Brands (lowest scores)


Original Post

The Digital Footprint Score(tm) is a new multi-metric index that helps brand marketers assess their digital marketing activities and compare it in apples-to-apples fashion to other brands in similar categories.

It takes parameters from the following 4 key areas: 1) site, 2) search, 3) social, and 4) mobile. It can be used to inform digital strategy and digital marketing tactics — those tactics will impact these parameters and improve the brand’s digital footprint score.

It is deliberately focused on measurable actions created by users NOT the size of the audience to which the ad was delivered, as in the case of the following 2 old metrics.

Source: http://en.wikipedia.org/wiki/Gross_Rating_Point

Gross Rating Point (GRP) is a term used in advertising to measure the size of an audience reached by a specific media vehicle or schedule. It is the product of the percentage of the target audience reached by an advertisement, times the frequency they see it in a given campaign. For example, a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 (GRP = 5 x 50% –) i.e., GRPs = frequency x % reach. To arrive at your total Gross Rating Points, add the individual ratings for each media vehicle you are using. You can also calculate GRP by dividing your gross Impressions by the population base and multiplying the answer by 100. GRPs are also used by broadcasters to sell their advertising space to potential customers.

A related metric is TRP, or Target Rating Point, a measure of the purchased targeted rating points representing an estimate of the component of the targeted audience being reached by an advertisement.

DFS score (digital footprint score)

Digital Footprint Score Trademark

See also – online reputation management

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Digital Strategy Courses / Digital Marketing Courses – Dr. Augustine Fou

New York University NYU – Digital Strategy: Creating Synergy in Your Marketing Program / X50.9505

http://www.scps.nyu.edu/faculty/all/f/2/12360/augustine-fou

Rutgers — Mini-MBA™: Social Media Marketing / Digital Marketing

http://www.cmd.rutgers.edu/mini-mba-social-media-marketing.html

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Sunday, January 9th, 2011 digital strategy 2 Comments

Digital Orchestration

digital orchestration means helping clients orchestrate and coordinate the activities of agencies that have particular specialties — search engine optimization (SEO), search engine marketing (SEM), website design and build, analytics, social marketing, etc. Too often, clients are not comfortable asking about digital or don’t know enough to tell if the agency specialists are recommending the correct strategy or tactic.

search consultants typically help individual clients find individual agencies that are good at a particular area — e.g. TV agency, digital agency, SEO agency, etc.  Today, this is no longer as effective because the different disciplines and specialities need to work closely together and feed off of each other to work properly.

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Thursday, July 30th, 2009 digital, integrated marketing, SEM, SEO No Comments

digital marketing blog search

go-digital blog on digital marketing, digital strategy

go-digital-on-blog-search

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Saturday, July 4th, 2009 digital No Comments

The ROI of Social Media is ZERO

What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.”

People’s conversations are not media; they can’t be purchased as such by advertisers. In other words, people don’t talk whenever advertisers want them to and they won’t say whatever advertisers tell them to — so it isn’t “media” like TV, print, and radio.

If you treat people’s conversations as media, you’d be doing it wrong. Social marketing done right means asking for and respecting people’s conversations and giving them a public place to talk so others can hear. If the advertiser’s product is already great, much of the conversation will be positive. But even if it isn’t the advertiser will have the benefit of free “product research” because people will give them ideas for improvement.

twitturly1

Untargetables are hard to reach. Unreachables are not reachable by traditional advertising media or channels.

read more about the ROI of social media on ClickZ … http://www.clickz.com/3633341

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Friday, April 10th, 2009 integrated marketing No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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