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How People Actually Use iPads (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-ipad-app-2011-05

The most important app for the iPad remains Safari, according to a survey of our readers.

We asked them about how they spend time with the iPad, and the results are below. This is the second time we surveyed readers on iPad usage. The last time we did it was in November.

Since November, Apple has sold well over 10 million iPads, so it’s interesting to see how behavior with the iPad is changing. Video, gaming, and general app usage is all up since our last survey.

We’ll have the full results of our survey tomorrow, so stay tuned for that.

chart of the day ipad apps

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Monday, May 16th, 2011 news No Comments

The Death Of IMing At Work

Source: http://www.businessinsider.com/chart-of-the-day-email-texting-phonecalls-at-work-2011-5

Microsoft hired MarketTools to ask 1,268 people about how often they use particular forms of communication at work.

They found that every single form of communication is growing except for one: instant messaging.

Only 14% of IM users say they’re using it more than last year. 15% say they’re using it less. The rest say it’s stayed the same.

A lot of IM use is probably being replaced by instant communication on social networks — Facebook and Twitter — and SMS text messaging as people spend more time on their phones and less on their computer.

Microsoft downplayed this part of the survey — the company has big investments in IM for consumers (Windows Live Messenger) and corporations (Lync). Instead, Microsoft pointed out that email usage is growing, which shouldn’t surprise anybody who’s checked their inbox recently.

chart of the day, email, texting at work, may 2011

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Monday, May 9th, 2011 news No Comments

Shocker! Free Android apps outnumber free iPhone apps

Source: http://www.engadget.com/2011/04/28/shocker-free-android-apps-outnumber-free-iphone-apps/

Good news for Android users who hate paying for stuff: according to new numbers from Netherlands-based mobile analytics group Distimo, there are now more free apps available for Google’s mobile OS than the iPhone, at 134,342 to 121,845. There are a few things to consider here: first, when one adds free iPad-only apps, the total number of gratis iOS apps increases to a more competitive 132,239. And then there’s Apple’s sometimes rigorous vetting process, which has probably played a role in its numeric slippage — after all, this report doesn’t highlight things like legality, repetition, or the overall number of apps dedicated to making farting noises. Also, Apple has a lot more premium apps, giving it the overall lead at 333,124 to 206,143 — but between Android’s rapid growth and what the report terms iOS’s relative stagnation, Distimo expects Google to take the top spot in five months’ time, outnumbering iPhone and iPad apps combined — a rough scenario for Cupertino to stomach, no doubt, but at least the company will still have Windows Phone to kick around a while longer. [Source link requires registration]

Shocker! Free Android apps outnumber free iPhone apps originally appeared on Engadget on Thu, 28 Apr 2011 22:04:00 EDT. Please see our terms for use of feeds.

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Friday, April 29th, 2011 news No Comments

Google Is Closing The Gap On Apple’s App Store (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-smartphone-apps-2011-3

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We thought for sure Android‘s Market for apps would have blown past, or at least caught up to Apple’s iPhone App Store by now, but a look at the most recent numbers show it still has some work to do.

Apple has 350,000 apps in its App Store to Android’s 250,000. However, the rate at which apps are coming into Android’s store is faster than Apple’s App Store. In the next few months we expect the stores to be equal.

chart of the day, smartphone apps, march 2011

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Thursday, March 10th, 2011 news No Comments

4G Shocker! Study finds consumers want what they fail to understand

Source: http://www.engadget.com/2011/01/07/4g-shocker-study-finds-consumers-want-what-they-fail-to-underst/

We’ve certainly seen our fair share of 4G devices in the Las Vegas sun (well, convention center) this year, but as you might have guessed, a recent study finds that increased awareness does not necessarily equal increased understanding. As the Nielsen Company recently discovered, the majority (54 percent) of consumers who know or care about 4G were relying on the old International Telecommunications Union definition of mobile data speeds over 100 Mb/s, even though carriers have sort of been making up their own rules (for instance, T-Mobile and AT&T are calling their HSPA+ networks 4G). And what to make of the large percentage of people who think that 4G somehow refers to the iPhone 4? That one’s a perpetual head-scratcher. But in the end, the study finds that none of that really matters: almost three in ten consumers are gearing up to buy a 4G device within the next twelve months. And that’s what really matters, right?

4G Shocker! Study finds consumers want what they fail to understand originally appeared on Engadget on Fri, 07 Jan 2011 10:29:00 EDT. Please see our terms for use of feeds.

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Friday, January 7th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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