disaster

Fraunhofer iPad app guides liver surgery through augmented reality

Source: http://www.engadget.com/2013/08/22/fraunhofer-ipad-app-guides-liver-surgery/

Fraunhofer iPad app guides liver surgery through augmented reality

Liver surgery is more than a little dangerous — with so many blood vessels, one wrong cut can lead to disaster. Fraunhofer MEVIS has just tested a new generation of augmented reality iPad app that could minimize those risks. The tool puts a 3D vessel map on top of live video of a patient, telling the surgeon where it’s safe to make incisions. Doctors who do need to cut vessels can predict the level of blood loss and remove affected vessels from the map. The trial was successful enough that Fraunhofer MEVIS sees the new technology applying to surgery elsewhere in the body. If all goes well, there should be fewer accidents during tricky operations of many kinds — a big relief for those of us going under the knife.

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Thursday, August 22nd, 2013 news No Comments

drag2share: Epicurious Used Boston Bombings To Push Cranberry Scones On Twitter

source: http://feedproxy.google.com/~r/businessinsider/~3/r9e_n9ru9iQ/epicurious-boston-bombings-twitter-2013-4

Apr 17, 2013

Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on Twitter.

Needless to say, it’s since deleted the tweets and spent a lot of time since then apologizing.

Epicurious broke a well-known rule in social media: When disaster strikes, shut up. Some brands, however, feel the need to express their solidarity with victims in a “relevant” way and, without considering how it looks to those outside the cranberry/cereal media bubble … well, you get the rest.

Here were the original tweets, and some of the reaction that followed:

epicurious


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Wednesday, April 17th, 2013 news No Comments

Facebook Will Prove You’re Alive During the Next Disaster

Source: http://gizmodo.com/5889455/facebook-will-prove-youre-alive-during-the-next-disaster

Facebook Will Prove You're Alive During the Next DisasterWhen an earthquake ravaged Fukushima and terrified all of Japan, the entire country had one reaction: is everyone OK? And if you knew someone in an afflicted area, you might’ve been thinking, is my husband okay? Now Facebook will tell you.

Facebook’s new Disaster (currently in trial for Japan only) feature is so simple and could be so very useful: if you’re in an area hit by a natural disaster (or terrorist attack, I presume), you’ll have the option to flag yourself as safe with all the ease of clicking “Like.” Or, if you’ve managed to get in touch with someone you know in a danger area, you can flag their profile as safe for them. Either way, Facebook will become a go-to source for peace of mind. It’s the kind of tool you hope you’ll never have to use, but one we might be glad to have. And one that’ll rack up ad views for Facebook the next time a crisis hits. Click! [YokosoNews via NewScientist]

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Thursday, March 1st, 2012 digital No Comments

Groupon Deal Strands Customers In Vegas [Social Networks]

Source: http://gizmodo.com/5844103/groupon-deal-strands-customers-in-las-vegas

Groupon Deal Strands Customers In VegasSeveral Internet bargain hunters wanting to visit Vegas on the cheap found out the hard way that some deals are just too good to be true.

Several Groupon and Voice Daily Deals Users users bought round-trip bus tickets from Southern California to Las Vegas for $45. The price was great, but the trip was a mini disaster due to the negligence of LUX Ground Transportation, the bus company that provided the deal.

The problems started right at the beginning with many buses arriving hours later than scheduled or, sometimes, not showing up at all. When the buses did arrive, they brought their passengers safely to Las Vegas, but never returned to bring them home. Oops.

All’s well that ends well, though. A shuttle from another company was called in to rescue these abandoned passengers. And Groupon eventually canceled the deal and refunded customer’s money. LUX didn’t fare as well. It appears the company was operating without a business license and has shuttered its doors now that the world’s eyes are upon it. [MSNBC]


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Tuesday, September 27th, 2011 news No Comments

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

oprah-kfc-blog-volume

Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.”  The blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

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Wednesday, July 29th, 2009 social networks No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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