discovery tool

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

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Thursday, August 30th, 2012 news No Comments

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

Follow the Chart Of The Day on Twitter: @chartoftheday


Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Thursday, August 30th, 2012 news No Comments

Search Is The Biggest Driver Of App Discovery

Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store. 

App Discovery

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Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Monday, August 27th, 2012 Uncategorized No Comments

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