discovery

drag2share: How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

source: http://feedproxy.google.com/~r/businessinsider/~3/h1KM1W–8II/social-media-is-the-key-to-online-video-2013-9

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

Just how big is social media-influenced video? It’s big, having eclipsed non-social video on the Web in audience size (see chart, top right). And it’s only getting bigger.

In a new report from BI Intelligence,! &nbs p;we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, September 5th, 2013 news No Comments

Article: News360: A Smart, Personalized News Service for the Web

It’s been a while since we last caught up with the folks at News360, the “news discovery and analysis platform” that works not only to help surface interesting news stories, but also help you understand the background to them. It even taps your personal social data to matchmake you with the right…

http://thenextweb.com/apps/2013/08/29/if-youre-looking-for-a-smart-personalized-news-service-for-the-web-news360-could-be-up-your-street/

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Thursday, August 29th, 2013 news No Comments

drag2share: Why Social Media Is Driving Massive Online Video Growth

source: http://feedproxy.google.com/~r/businessinsider/~3/I48QOc3ve-8/social-media-driving-online-video-2013-8

bii social referralsTelevision is no longer the only game in town for distributing and watching video. The Internet and the social Web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, August 13th, 2013 news No Comments

drag2share: Brand Videos Hit Their Viral Peak On Day Two After Launch

source: http://feedproxy.google.com/~r/businessinsider/~3/0m5Dhiqfny8/brand-videos-hit-viral-peak-on-day-two-2013-7

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a recent report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

The first few days following launch are key to a video’s viral success. Unruly Media studied the top 200 viral ! brand vi deos launched 2012, and shared some of their results exclusively with BI Intelligence.

Take a look at these charts:

BII video sharing week

Here is a look at the same chart, but over a longer period of time:

BII social video sharing

According to Unruly’s data, 10% of shares occurred on day two (the viral peak), and 25% of shares occurred within the first three days. However, marketers shouldn’t forget that brand videos also have a shelf-life and somewhat of a long-tail: 50% of shares came after the first three weeks.  Shares are defined as  Facebook shares, Facebook likes, Facebook comments, Twitter mentions, retweets, and blog post mentions .

A separate Unruly study of 1,000 brand videos analyzed how the different days of the week stacked up for video shares, whether they saw more or fewer shares than the daily average. The resu! lt was c lear: video shares increase late in the work week — Fridays saw 16% more shares than the daily average — and then drop precipitously over the weekend. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, July 15th, 2013 news No Comments

Organic Search Continues to be the Primary Way Adults Find Websites

source: http://www.marketingcharts.com/wp/television/organic-search-continues-to-be-the-primary-way-adults-find-websites-30550/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Forrester-How-Adults-Find-Websites-June2013Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research [download page] in a new study. Respondents were asked how they typically found websites they had visited in the prior month, with 54% pointing to search, up from 50% the prior year. Notably, social networking sites moved up a couple of notches to the second spot in the website discovery rankings, typically used by 32% in 2012, up from 25% in 2011.

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Wednesday, June 26th, 2013 news No Comments

US Traditional Media Outlook, 2013-2017

June 6, 2013 by MarketingCharts staff

PwC-US-Traditional-Media-Outlook-2013-2017-June2013PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017 across various components including advertising revenues and consumer spending. The outlook for traditional media markets is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while radio continues to grow at a modest pace and the outlook for print continues to be dim, although losses may slow.

  • TV advertising: CAGR = 5.1%

TV advertising spending is projected to grow from $63.8 billion last year to $66.8 billion this year and $81.6 billion in 2017.
TV is the largest advertising medium in the US, accounting for 38% of total advertising revenues last year. Terrestrial broadcasting remains the domain of the big 4 networks (ABC, CBS, NBC, and Fox), but the multichannel sector (led by TBS, Discovery, and USA Network) represented 35% of TV advertising revenues last year.

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Tuesday, June 11th, 2013 news No Comments

drag2share: How Smartphones are Disrupting the Internets Biggest Business

bii_mobilesearch_pcdeclinesSearch — the very cornerstone of the Web — has begun to show signs of decline on desktops and laptops. 

Meanwhile, search is surging on smartphones and tablets. Mobile searches are quickly becoming the main way in which consumers find everything they need — whether it’s information, services, or physical and digital goods.

That means there’s a great opportunity, but also that search has more work to do. There are kinks to figure out in areas ranging from app discovery to tracking the effectiveness of local search ads.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Tuesday, May 7th, 2013 news No Comments

Search Is The Biggest Driver Of App Discovery

Source: http://www.businessinsider.com/search-is-the-biggest-driver-of-app-discovery-2012-8

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store. 

App Discovery

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Monday, August 27th, 2012 Uncategorized No Comments

Twitter Makes Its Biggest Partnership Deal Ever

Source: http://www.businessinsider.com/pepsi-and-twitter-make-a-global-music-partnership

jack dorsey twitter money suitcasePepsi and Twitter have made a year-long global campaign that is the biggest partnership a marketer has made with Twitter to date. It will include video (live streaming and original), pop-up concerts to be announced on Twitter, compiling trending topics into a weekly video digest, and free music downloads at @Pepsi.

Here’s what Jaguar had to say about being depicted bartering sex for selecting a creative agency on “Mad Men.”

Brands are now seeking influential Instagrammers to promote their events and products. Here are some crazy examples.

After BMW’s Mini completed its ad review, which started in January, the company decided to stick with its incumbent agency: Butler Shine Stern & Partners.

Discovery Channel TV show “Dirty Jobs” has inspired a line of cleaning products of the same name. The cleaning products’ promotional campaign has an estimated cost of between $20 and $25  million.

Mobile marketing tech firm FunMobility is set to release an integrated mobile marketing suite that is designed to help brands amp up user engagement June 12. 

Please follow Advertising on Twitter and Facebook.

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Wednesday, May 30th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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