discovery

Source: http://gizmodo.com/5889060/k+cups-not-only-make-bad-coffee-they-make-bad-environments

K-Cups Not Only Make Bad Coffee, They Make Bad EnvironmentsI’m drinking coffee made by a K-Cup machine right now and it sucks. A lot. But alas, I’m too lazy to get a much better cup at the cafe around the corner. That said, after learning that all of those K-Cups are piling up in landfills—and not being recycled—I may have to reconsider.

According to CNBC, the way K-Cups are constructed, they can’t be recycled. Paper and foil are strongly adhered to the plastic capsule making so that sorting facilities can’t separate the materials. So those cups are destined for a single use and nothing more.

So yeah, maybe you hate yourself (like I do), and don’t care what you consume. But maybe you shouldn’t hate the planet more than you hate yourself? [CNBC via Discovery via Treehugger]

Image via Michael Dorausch

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Wednesday, February 29th, 2012 Uncategorized No Comments

P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook (PG)

Source: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1


old spice

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins.

P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales.

He told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.

This is coming from the man who increased P&G’s adspend by a staggering 24 percent over the two years through October 2011, even though sales rose only 6 percent in the same period.

Note that P&G’s revenues were up 4 percent to $22 billion in the quarter but the company’s costs for sales, general and administrative work were flat.

P&G’s staggering ad budget has become a bit of an issue among analysts. On the call, McDonald and his crew were asked about ad costs three different times! . McDonald eventually said:

As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent. Actually, I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we’re quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available.

In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available.

P&G’s Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn’t doing it. Check out Mr. Clean’s Twitter stream, for instance. Oh, right—he doesn’t have one.

McDonald’s recent discovery that digital media is free comes after the long-delayed launch of Tide Pods, now scheduled for a month from now but with only a limited supply. It was originally planned for July 2011. The ad budget for that campaign is estimated at $150 million and will come from agency Saatchi & Saatchi.

The problem is that while P&G has struggled to get a single U.S. pod out the factory door, several of its competitors have already launched competing laundry pod products.

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Monday, January 30th, 2012 news No Comments

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]

Source: http://gizmodo.com/5878273/i-really-want-to-drink-this-wine-aged-with-a-45-billion+year+old-meteorite

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old MeteoriteI’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.

The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]


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Monday, January 23rd, 2012 news No Comments

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old Meteorite [Booze]

Source: http://gizmodo.com/5878273/i-really-want-to-drink-this-wine-aged-with-a-45-billion+year+old-meteorite

I Really Want to Drink This Wine Aged with a 4.5 Billion-Year-Old MeteoriteI’m not that big a fan of the vino but I really want to drink the Cabernet Sauvignon from Ian Hutchinson’s vineyard in Chile’s Cachapoal Valley. Why? Well, for some reason, it’s aged with a three-inch, 4.5 billion years old meteor from the asteroid belt between Mars and Jupiter. SPACEWINE.

The meteorite hit Earth around 6,000 years ago and sits with the Cabernet in a wooden barrel for 12 months. I’m not sure my unsophisticated tastes could discern any sort of flavor from the meteorite but Hutchinson claims the rock gives the wine a “livelier taste”. Whatever it is, it’s always awesome to get drunk from something that doesn’t exist on this planet. Or always awesome to find new excuses to get drunk. [Discovery News via Foodbeast]


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Monday, January 23rd, 2012 news No Comments

Traffic Up 40x In Six Months

Source: http://www.businessinsider.com/trending-up-pinterest-had-11-million-visits-last-week-2011-12


Ben Silbermann Evan Sharp Paul Sciarra Pinterest

The social discovery site Pinterest is growing so fast, traffic is up 40x in the last six months.

That’s according to Experian Hitwise, who says that the site had 11 million visitors in the week ending Dec. 17.

Pinterest is growing as fast as Facebook was back in 2006. Evan Sharp (in the middle), a co-founder of Pinterest, used to work at Facebook on the design team.

Here’s the growth chart:

Pinterest growth chart

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Thursday, December 22nd, 2011 news No Comments

Traffic Up 40x In Six Months

Source: http://www.businessinsider.com/trending-up-pinterest-had-11-million-visits-last-week-2011-12


Ben Silbermann Evan Sharp Paul Sciarra Pinterest

The social discovery site Pinterest is growing so fast, traffic is up 40x in the last six months.

That’s according to Experian Hitwise, who says that the site had 11 million visitors in the week ending Dec. 17.

Pinterest is growing as fast as Facebook was back in 2006. Evan Sharp (in the middle), a co-founder of Pinterest, used to work at Facebook on the design team.

Here’s the growth chart:

Pinterest growth chart

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Thursday, December 22nd, 2011 news No Comments

1 in 3 Viewers Despises Television And Wants To See It Die

Source: http://www.businessinsider.com/poll-results-1-in-3-viewers-despises-television-and-wants-to-see-it-die-2011-12


tv death

We recently polled Business Insider readers on their attitudes to paying for cable and satellite TV, and we asked for your comments on the future of television itself.

The survey was prompted by the news that a generation of “cord-nevers” and “cord-cutters” is forming — young people who don’t want to pay for cable TV because their laptops and mobile devices provide plenty of free video.

By late Friday, 910 votes had been cast and the result was overwhelming:

  • One third of you (307) said you had already given up pay TV and were not going back.
  • Only 94 voters said they paid for basic cable.
  • Another 103 owned up to buying premium TV service.
  • Those low numbers were equalled by the 95 voters who said they could not ever imagine watching regular TV again.

Here are the full results:

tv death

(The live poll is still open, incidentally.) Obviously, the poll is biased: It’s a self-selecting audience of people who are already getting their news from the web.

Meet the “cord-haters”

Having said that, it indicates that “cord-nevers” may not be the TV industry’s main problem. Rather, judging by the comment boards underneath both the poll and the original story about the death of TV, it is the “cord-haters”: People who actively despise traditional television with its clutter of irrelevant advertising and brainless programming. They are overjoyed that the web now offers an alternative way to watch shows and movies at a fraction of the cost.

The Credit Suisse report identified new technology as the culprit that is now eating TV’s business. But as far as B.I. readers are concerned, it’s not just about the ease of watching movies on an iPad. Rather, it’s that they find TV to be of such low quality that they just don’t want to watch any more of it. Only now has new technology allowed them to watch shows and movies without all of TV’s baggage, such as paying for 500 channels when you really only watch about 10.

Here are some comments from the cord-haters (more here):

Steven: The thing I hate about TV is you only watch a couple stations 99% of the time, but you pay for 150+ stations.

dargoola: This year I cut most of the digital premium channels with on demand add-ons because I never have time to watch them.

There’s a core Of TV channels I watch but it’s shrinking. I’m getting more of my news from the Internet, i blog a lot, and spend more time socially on the net. But TV is still it for the pure pleasure of vegging out and being entertained.

realchuck: I’ve stopped paying some 5 years ago. I installed a ‘seedbox’ with a friendly 3rd-world country hosting provider and just leech torrents (automatically). It costs me some $50 per month including unlimited traffic. So I get TV-shows on the next day, auto-downloaded, and any blu-ray movie – also on the next day. I don’t have to respect any delays imposed by the assholes in the industry.

flubber: TV will fail because of the parent companies and advertisers. How many infomercials do we need?
How many times do they need to cut to commercial during a football game? Quite frankly I do not watch a lot of TV anymore because the amount of real content being aired is a joke and the amount of commercials is just downright insulting. I download everything or watch it on the net.

Dean Wormer: The traditional TV folks are stuck. But they think this is about Netflix, Hulu etc. It’s not. Their product stinks. It’s been this way for years and its getting worse. Hulu is just methadone to get you off the crack pipe.

Krissy: Let us be real here, most regular network TV on now is pure unadulterated shite.

iWonder: Cable isn’t what it used to be. I had cable primarily for channels like Discovery, Science and History but now it seems those networks are being overrun by the same trash programming that took over the big networks a decade ago. Cable isn’t worth it now, 150+ channels and nothing worth watching, that’s why I’m done with it.

jasno: I abandoned broadcast TV because of the incessant commercials. Even on the discovery channel it’s too much. Worse, the commercials are pretty much never for anything that I might possibly buy. For example, I am never going to buy a Chevy Silverado pickup, or any truck, but I have been subjected to about 97,391 commercials for pickup trucks.

Some readers defended TV, saying it still played a useful role in their lives:

rusty syringe: Gave it up for awhile but came back this year. Direct TV’s free Sunday Ticket offer was to good to pass up.

As with most guys I know, if it weren’t for ESPN, NFL, and NBA I wouldn’t get cable. Sports is all I watch on TV.

Frank Castle: I’ve tried all the streaming services and the image quality is crap. With Comcast I have a crystal clear 1080 signal with Dolby digital sound. I have no desire to gather everyone around the laptop to view a show. All these services also are geared to the solo viewer. What do you do when Mom wants to watch HGTV, I’m watching a game, the kids have on disney channel. Your telling me running all those sevices seperately is going to be cheaper then another cable connection?

SEE ALSO: The Facebook Advertising Hall Of Fame: Here’s Who Is Nailing It On The Social Network

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Monday, December 12th, 2011 news No Comments

Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise

Source: http://www.engadget.com/2011/12/09/watson-now-hunting-down-patent-trolls-plans-ken-jennings-elabo/

The Watson supercomputer used its speech recognition, natural language processing, machine learning and data mining abilities to crush puny human Ken Jennings’ dreams of winning at “Jeopardy!”, but now Big Blue has it chasing down medical patent trolls for fun. Incorporating the Strategic IP Insight Platform, IBM has now programmed Watson to scan millions of pharmaceutical patents and biomedical journals to discover, analyze, and record any info pertaining to drug discovery. SIIP can then look for the names of chemical compounds, related diagrams, the company and scientist who invented and works with the compounds and related words to determine a patent’s rightful owner. The SIIP function can also highlight which patents could be targeted for acquisition by trolls looking to control a property via a lawsuit or licensing agreement. Click past the break for a video outlining the project, along with Watson’s announcement of its engagement to “Skynet“.

Continue reading Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise

Watson now hunting down patent trolls, plans Ken Jennings’ elaborate demise originally appeared on Engadget on Fri, 09 Dec 2011 05:20:00 EDT. Please see our terms for use of feeds.

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Friday, December 9th, 2011 news No Comments

Fight!

Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/

Image from: Digital Genetics/Shutterstock

Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).

In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).

In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.

But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.

And in terms of attention, Tumblr is once again dominant.

I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:

1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.

What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?


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Friday, October 28th, 2011 news No Comments

Delicious Returns From the Dead With Some New Bookmarking Features in Tow [Video]

Source: http://gizmodo.com/5844220/delicious-returns-from-the-dead-with-some-new-bookmarking-features-in-tow

The social bookmarking site Delicious is back. Those who loved saving their favorite links to a public (or private) profile page will find that experience unchanged. But there’s a new central focus to Delicious. It’s called Stacks.

Stacks is a quick and easy way for users to compile a focused list of links to share. While there’s no limitations to what your list can contain, the idea is that people will pick a theme/topic and run with it. You supply the links, Delicious takes care of the formatting and presentation for you. They believe that navigating through stacks, as opposed to navigating through personal profile, will make exploration and discovery on the internet much more meaningful.

According to AllThingsD, YouTube creators (and former bosses), Chad Hurley and Steve Chen favor human curation over the quasi-random, algorithm-driven presentation of links. And while Stacks is what they’ve decided to focus on right now, they say more features are coming (I hope that will include the ability to embed stacks on other sites). For now, Delicious looks like a good way to get lost in the internet for while when you have nothing better to do. [Delicious via AllThingsD]

Delicious Returns From the Dead With Some New Bookmarking Features in Tow
Delicious Returns From the Dead With Some New Bookmarking Features in Tow
Delicious Returns From the Dead With Some New Bookmarking Features in Tow


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Tuesday, September 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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