Doesn
Facebook Sponsored Posts Results are SOOOO Low
Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.

Five Months Later, GM Still Isn’t Buying Facebook Ads (FB, GM)
Source: http://www.businessinsider.com/general-motors-facebook-ads-carolyn-everson-2012-10
General Motors dealt a heavy blow to Facebook when it announced it would be pulling the $10 million a year it had been spending on ads with the social network days before Facebook’s IPO.
In July, the companies were talking about a rapprochement.
It turns out that, five months later, GM still isn’t back on Facebook.
Inside Facebook reports that sales chief Carolyn Everson has reorganized her team around specific sectors, including a dedicated automotive team.
Facebook has also launched an ad exchange, which lets advertisers use third-party data to target users on the site—a feature General Motors wanted back in May.
But those efforts haven’t been enough, according to Inside Facebook:
When a reporter asked about GM pulling its ad spend, Everson confirmed that the auto company is still not advertising on Facebook but the two companies are “working incredibly closely.” She said Facebook has a team in Detroit meeting with GM every week. Until Facebook can deliver results for GM, Everson says, she doesn’t want them to spend money on advertising.
“When they spend, I want them shouting from the mountain tops that we’re their best marketing partners and they can’t live without us.”
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Microsoft Already Won The Battle For The Living Room When Nobody Was Looking (MSFT)
Two bits of news came out yesterday that illustrate how far ahead Microsoft is in the battle for the living room.
First, Microsoft announced it had sold 1.7 million Xboxes in November. That includes 1 million in the week of Thanksgiving.
More quietly, an analyst firm called Strategy Analytics released a report on “connected TV players,” like Apple TV, Boxee, and the Google TV devices from Sony and Logitech.
The firm says that sales of those devices will reach 12 million in 2011, with Apple TV shipping 4 million.
In other words, Microsoft sold more Xboxes in a single week than Apple sells in an average quarter. And Apple is the market leader in that “connected TV players” space. At least when you ignore game consoles.
This isn’t to pick on Apple. It’s simply to point out that Microsoft’s “Trojan horse” strategy with the Xbox has worked amazingly well.
And this was absolutely part of Microsoft’s strategy from the beginning — way back in 2005 before the Xbox 360 launched, Microsoft executives were talking about trying to expand the market beyond hardcore video gamers and turn it into a more general-purpose entertainment device. But Microsoft always knew it had to make a top-notch game console first to get the installed base, then add entertainment features over time.
It’s been doing that, quietly, for more than five years now and has sold almost 60 million Xboxes in the process. With the addition of a whole bunch of TV and other video content last week, the strategy has finally reached full fruition.
Apple, Google, and other connected TV companies could still have a chance if they team up with TV makers so the software is built into your new television set. But any company who hopes to compete with the Xbox by selling an add-on box that DOESN’T play games is in a deep state of denial.
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See Also:
- Microsoft Sold 1.7 Million Xbox 360 Consoles LAST MONTH
- Microsoft Wants TV Execs To Come Make Shows For Xbox
- THE MICROSOFT INVESTOR: Microsoft With Xbox Will Dominate Apple TV
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After The Regretsy and Diaspora Account Freezes, We
Source: http://techcrunch.com/2011/12/06/paypal-account-freeze/
Hey PayPal, do you realize people no longer trust you? By heartlessly freezing the accounts of legitimate causes, you’ve shaken our confidence. By releasing the funds only in response to public pressure, you’ve shown that your policy enforcement is erratic and our money can disappear on a whim. The account freezes have become such fiascoes that they transcend the facts. Even if you’re boxed in by the law, even if these companies accidentally misused your product, it doesn’t matter. The public’s perception is that there’s a risk in keeping money with PayPal. If something doesn’t change, startups, causes, and merchants will start processing donations and payments elsewhere.
Today’s blunder where you froze the account of Regretsy as it tried to buy toys for poor kids is going to stick in people’s minds for a long time. It follows you freezing accounts of open source social network Diaspora, Minecraft creator Markus Persson, and social network for models Zivity. I won’t even get into your controversial stance on Wikileaks.
Sure, we don’t hear about the countless people you save from spammers, fraudsters, and thieves. But again, this is a public relations issue, and you need to be winning the hearts and minds. You’re essentially a bank, and banks are built on trust. That trust erodes with every errant account freeze. If I was an organization depending you, I’d be worried, and would consider withdrawing all my money. Unfortunately, that very action could lead my account to be frozen.
So get smart, and change how you deal with these issues. Here’s how:
1. Appoint a rapid response team to either pre-approve or immediately review any high-profile or contested account freezes.
2. Change your system to prevent people from using the Donation button if they aren’t a non-profit, or accidentally misusing any other feature.
3. Clearly explain to users that rapidly withdrawing large sums of money may trigger an account review, and suggest they regularly withdraw smaller sums instead.
This isn’t a comprehensive list, but it would probably help you avoid of large volume of erroneous account freezes. If some of these measures are already in place, they’re not working properly. Also, be less of a grinch. You’re a giant company, you could afford to give those Regretsy kids some extra toys or provide some token of good faith to those you’ve screwed.
PayPal, you’re the incumbent, and people are slow to switch to an unproven smaller payment service. But considering WePay dumped a 600 lb chunk of frozen money in front of your conference, startups are gunning for you. That first-mover advantage won’t hold up forever. As more commerce moves online, you’re going to have to uphold the trust of mainstream users that are highly influenced by bad press. And right now, you’re on thin ice.
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iFail
Source: http://scobleizer.com/2010/01/28/a-16-year-olds-view-of-apples-ipad-ifail/
Tonight when I picked up my son in Petaluma we started talking about the Apple iPad and he told me he thought it was a “fail.” This reaction was interesting coming from Patrick (he was first in line in Palo Alto for the iPhone and has been an Apple fan for as long as I remember.)
Anyway, I asked him if I could record our conversation, he said yes, and this is the result. It’s in two parts, because when we uploaded the first part we got a lot of reaction on Twitter so followed it up with a second part. Here’s the two audio recordings, sorry for the poor quality, we recorded that while driving.
His major points are:
1. That it isn’t compelling enough for a high school student who already has a Macintosh notebook and an iPhone.
2. That it is missing features that a high school student would like, like handwriting recognition to take notes, a camera to take pictures of the board in class (and girls), and the ability to print out documents for class.
3. That he hasn’t seen his textbooks on it yet, so the usecase of replacing heavy textbooks hasn’t shown up yet.
4. The gaming features, he says, aren’t compelling enough for him to give up either the Xbox or the iPhone. The iPhone wins, he says, because it fits in his pocket. The Xbox wins because of Xbox live so he can play against his friends (not to mention engaging HD quality and wide variety of titles).
5. He doesn’t like the file limitations. His friends send him videos that he can’t play in iTunes and the iPad doesn’t support Flash.
6. It isn’t game changing like the iPhone was.
Anyway, revealing conversation with a teenager who got extremely excited about the iPhone (and saved up to buy his own) the day he saw that.
What do you think?
#whentwitterwasdown – Twitter crippled by massive #ddos (distributed denial of service) attack
As many of you may have noticed, Twitter was down for many hours starting Thursday morning August 6 and remained intermittent even when it was brought back up. The theory is that this was caused by a massive DDOS attack on their servers including the services that other web applications depended on — that means that outside services (twitter applications) were also taken down.
For an explanation of denial-of-service attack or distributed-denial-of-service, this is the wikipedia entry. It basically is an attacker using a large number of “zombie” computers to “hit” the victim’s site at the same time, thus overloading it, and causing it to not be able to respond to legitimate traffic.
Full Coverage of the Social Media DDoS (Source: Mashable)
–Is Cyber Warfare to Blame for Twitter Meltdown?
–Denial of Service Attacks Being Investigated by Google, Twitter, Facebook
–Facebook Problems Also the Result of DDoS Attack
–Twitter Outage Explained: What’s a Distributed Denial of Service Attack (DDoS)?
–Twitter Down Due to Denial of Service Attack (DDoS)
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