go-Digital Blog on Digital Marketing

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.

Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain

A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

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