dominance

drag2share: Despite The Dominance Of Apps, Top Properties Are Still Dependent On Mobile Websites

source: http://feedproxy.google.com/~r/businessinsider/~3/BjcNQsgMm0I/mobile-web-usage-is-still-important-2013-9

We know that social media usage is migrating to mobile, but how much of that usage is channeled through apps, and how much is through browsers?

Facebook reaches about 76% of the U.S. smartphone population through its popular app, according to recent data from comScore.

But an additional 10% of smartphone owners access Facebook only through the mobile Web (using a mobile browser such as Safari or Chrome).

In other words, Facebook sees a 13% gain in audience thanks to its mobile website.

Twitter is even more dependent on the mobile Web. Twenty-one percent of the U.S. audience accesses Twitter’s app, but an additional 8% access it over the mobile Web. That’s a 38% audience “lift,” taking the app-only audience as the base, for Twitter.

Pandora is 100% dependent on its app usage.

SmartphoneAppReachUS

Looking at the top smartphone properties, one interesting case is Amazon, which reaches an impressive 66.8% of U.S. smartphone users. ! However, it fails to crack comScore’s top 15 apps list, meaning its app fails to reach the thresh hold of reaching 20% of smartphone users. Amazon is clearly still dependent on the mobile Web browsers for a big chunk of its audience.

It may be true U.S. mobile users are quickly moving away from the mobile Web in favor of apps, but developers and app publishers need to keep an eye on their mobile sites too.

Click here to see a larger version of this chart

TopSmartphoneProperties


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Thursday, September 12th, 2013 news No Comments

drag2share: CHART OF THE DAY: Phablet Shipments Are Exploding Across Asia, As Tablet Sales Stagnate

source: http://feedproxy.google.com/~r/businessinsider/~3/PsuQLpqOOOg/chart-phablet-shipments-are-exploding-in-asia-2013-9

Phablets have experienced phenomenal growth in shipments across the Asia-Pacific region.

Shipments increased by an average of 88 percent quarter-on-quarter between year-end 2011 and June 30 of this year, according to IDC.

Much of the growth can be attributed to emerging markets like China and India where there is now high consumer demand for phablets, devices that straddle the line between tablet and mobile phone.

It may be a sign of the phablet’s cannibalization of the tablet market (much as tablets took the air out of the PC market.)

Low-cost phablet alternatives have also removed price barriers to device adoption.

In fact, the rise of low-cost phablets has ended Samsung’s dominance of this market. Samsung, maker of premium phablets like the Samsung Note, was responsible for 90 percent of phablet shipments in the fourth quarter of 2011, but the company’s share had shrunk to less than 50 percent by the second quarter of this year, according to IDC.

On average, low-cost phablets are priced at around $220, compared to $560 for Samsung devices.

IDC’s data excludes Japan but covers the entire Asia-Pacific region, including Australia, Korea, Malaysia, New Zealand, China and India. The research firm defines phablets as having a screen size of five to just under seven inches.

IDC groups phablets with tablets and laptop PCs into a market for “portable devices,” and in fact phablets are the only device category in the group that’s experiencing growth. Over the first half of this year, tablet shipments have decreased quarter-on-quarter, and laptop growth has been flat.

chart of the day phablets


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Wednesday, September 11th, 2013 news No Comments

Just How Popular Is YouTube? – eMarketer

source: http://www.emarketer.com/Article/Just-How-Popular-YouTube/1009787

Facebook is the No. 2 online video property, but doesn’t hold a candle to YouTube’s dominance

When most users think of digital video, they most commonly think of YouTube. And it’s no coincidence, given the dominance of the video platform, that visits to YouTube trump those of any other video platform.

A study by AYTM Market Research examines just how popular YouTube is as a platform—and to what degree users consume YouTube content. The study showed that the vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013. Out of that percentage, 22% visited YouTube every day, and nearly 30% visited YouTube a few times per week.

Perhaps most striking are the low percentages of internet users who rarely or never visit YouTube. Only 14% of internet users surveyed reported “rarely” visiting the platform, and only 9% never did so.

To put YouTube’s popularity into perspective, AYTM also looked at the frequency of internet users watching videos on sites other than YouTube. Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.

Although 16% watched on sites other than YouTube a few times per month, and 27% watched more than a few times per week, the amount of video consumed is likely dramatically lower than on Google properties. According to comScore data from December 2012, Google sites made up the vast majority of online vid! eo viewership in the US in terms of unique viewers, videos viewed and time spent per viewer. The No. 2 video property, Facebook, was dramatically lower in terms of unique viewers, videos and average time spent per viewer.

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Thursday, August 22nd, 2013 news No Comments

drag2share: Google’s Crash Took 40% Of Internet Traffic Down With It

source: http://feedproxy.google.com/~r/businessinsider/~3/AxJvS32h8x4/google-goes-down-2013-8

In what may be an unprecedented outage, all of Google’s services briefly went dark about 4:52 on Friday afternoon Pacific time.

The outage, which reportedly affected most of Google’s services worldwide, led to a staggering 40% drop in global Internet traffic (pageviews), according to analytics firm GoSquared (via Eric Mack of CNET).

Google outage

The official downtime was between 1 and 5 minutes, according to Google.

One observer estimates that even this brief blip might have cost Google $500,000 in lost revenue. The impact on the rest of the digital economy was likely far greater.

In case you needed a reminder how powerful Google has become–and how much of the digital economy depends on it–this would be it.

Although this level of dominance is alarming, other companies offer most if not all of the services Google provides. If the company ever had a prolonged outage, Internet activity would likely recover quickly as companies and users switched to other services.

That said, the fact that one company touches this much of such a massive and important an industry is unsettling. Single points of failure and control concentrate power in the hands of a few. And they weaken the integrity of the entire system.


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Sunday, August 18th, 2013 news No Comments

Android and Samsung dominate the phone market in Q1

Source: http://www.engadget.com/2013/05/14/gartner-android-samsung-q1-2013/

Gartner Android and Samsung dominate the phone market in Q1

If you’ve been following the trends, Gartner’s mobile phone market figures for the first quarter of 2013 won’t surprise. The research firm estimates that Android was on 74.4 percent of all smartphones sold in the period, with Samsung the key beneficiary of such dominance. While the Korean behemoth doesn’t release solid sales figures, Gartner believes its market-flooding strategy has paid off, topping the league with 30.8 percent market share — Apple has a firm grip on second place, with 18.2 percent, which is well ahead of LG, which has 4.8 percent. Samsung is also king of the mobile phone space, owning 23.6 percent of the market, ahead of Nokia, which has fallen to 14.8 percent share. Gartner’s research also found that feature phone sales are slowing, so we guess that it’s only a matter of time ! before t he humble candybar goes the way of the netbook.

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Via: TechCrunch

Source: Gartner

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Tuesday, May 14th, 2013 digital No Comments

Yandex passes Bing to become fourth largest search provider according to comScore

Source: http://www.engadget.com/2013/02/09/yandex-passes-bing-to-become-fourth-largest-search-provider/

Yandex passes Bing to become fourth largest search provider according to comScore

Bing, Microsoft’s attempt to take on Google directly. When it first launched there was quite a bit of fanfare and its market share grew quickly. It didn’t exactly hack away at Mountain View’s dominance, but it certainly made a small dent. Since then, things have slowed down and other players have asserted themselves in the global search battlefield. While Baidu has been riding high for quite some time, Yandex is a relative new-comer to the leader board. And, somewhat surprisingly, has already surpassed Microsoft for global market share according to stats provided to us by comScore. Though the margin is small, the Russian company saw more searches performed through its site than Microsoft in both November and December of 2012. The difference is small enough that those positions could swap again but, where as Bing has seen its numbers plateau over the last six months, Yandex has continued to grow. Of course, neither is anywhere near challenging Google which accounts for roughly 65 percent of the search traffic according to comScore’s numbers and both only see about half the traffic of the number three competitor, Yahoo. Microsoft can still claim one victory over Yandex in the number of unique searchers, though. If you’re curious for more we’ve put the entire chart after the break.

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Via: DailyTech, Search Engine Watch

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Saturday, February 9th, 2013 news No Comments

Android and iOS account for almost 90 percent of the global smartphone market

Source: http://www.businessinsider.com/bii-report-the-race-to-be-the-third-mobile-platform-2013-1
fAndroid and iOS account for almost 90 percent of the global smartphone market. They control a similar share of the U.S. smartphone market, the world’s largest by revenue.

For now there’s no certainty about which company, if any, will be able to mount a serious challenge to Google’s and Apple’s dominance.

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Monday, January 21st, 2013 news No Comments

Android Completely Owns The Chinese Smartphone Market

Source: https://intelligence.businessinsider.com/welcome

Android’s share of the Chinese smartphone market ended the third quarter at 90 percent.

According to Analysys International, Android’s share is up from 83 percent a quarter prior and 58 percent a year ago.

With the Chinese market now accounting for a quarter of global smartphone shipments, Android’s dominance there is driving its widening lead in global smartphone platform market share.

In China, Android’s gain has mostly come at the expense of Symbian, Nokia’s antiquated platform that will eventually disappear as Nokia shifts its product offerings on to Windows Phone.

Interestingly, despite its dominance, Google only offers limited support for Google Play in China and Android apps are usually downloaded in third-party app markets.

Apple, meanwhile, has never really gained traction after a weak market entry on only on! e of the country’s major providers. The iPhone 5 will be available on two carriers, but as of now will not be distributed by the largest carrier, China Mobile. Additionally, while many Chinese consumers may fawn over iPhones, they are simply out of reach financially for a substantial part of the market.        

china smartphone market share

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Friday, December 14th, 2012 news No Comments

Samsung and Apple rule connected device share, those who snooze in mobile lose

Source: http://www.engadget.com/2012/12/11/idc-samsung-and-apple-rule-connected-device-share/

IDC Samsung and Apple rule connected device share, those who snooze in mobile lose

Most market share studies are broken down by individual categories that don’t tell the whole story of their successes and failures. IDC has stepped forward with a more holistic look that covers PCs, phones and tablets all at once — and paints a very different picture. Samsung and Apple lead the pack in the third quarter of this year with an estimated 21.8 and 15.1 percent share each, based mostly on their mobile dominance. Lenovo’s equal balance between its rapidly growing PC and phone businesses put it at 7 percent. It’s those who haven’t done well outside of PCs that have struggled: IDC is quick to point out that HP’s exit from mobile left it at 4.6 percent and sinking fast, while it’s commonly known that Sony has yet to enjoy a truly blockbuster hit with its Android-based smartphones or tablets. The situation is changing quickly, but the data shows that companies can’t lean solely on traditional computers to thrive in the broader technology landscape.

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Source: IDC

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Tuesday, December 11th, 2012 Uncategorized No Comments

iOS Drives The Vast Majority Of E-commerce Mobile Traffic

Source: https://intelligence.businessinsider.com/welcome

iOS users are much more active on their devices than Android users, judging by traffic to U.S. e-commerce websites.

iOS accounted for over 70 percent of e-commerce websites’ mobile traffic last quarter, according to Monetate, which includes international visitors in its data.

Android, with a commanding 65 percent of global mobile platform market share last quarter—more than three times that of iOS— drove a relatively weak 23 percent of traffic. 

Apple’s strength is partly the result of the iPad’s continued dominance in the tablet market. The iPad accounted for 89 percent of tablet traffic and is the largest single driver of mobile traffic, reflecting tablets’ strength as a consumption device.  

However, even among smartphones, which drive more overall traffic than tablets, the iPhone drove 61 percent of e-commerce traffic last quarter to Android’s 38 percent. (Android had a 72 percent global smartphone market share to the iPhone’s 14 percent.)   

It’s unclear why Android users are so much less active on their devices, but it is probably also why app developers make four times as much money on iOS and significantly favor the platform.

Ecommerce Traffic By platform

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Wednesday, November 28th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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