Dominos

Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness

The Domino's Super Bowl Pizza War Room Oozes Pepperoni, Cheese, and SadnessOn Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.

It’s freaking Domino’s.

Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:

* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!

Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]

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Sunday, February 5th, 2012 Uncategorized No Comments

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known

Social “media” is created – the total quantity, reach, frequency, and intensity are not pre-known. The “media” that is generated can be positive or negative or both. Extremity or “extreme-ness” is usually a necessary ingredient. Extremely positive, extremely entertaining, extremely negative, etc.

Oprah Winfrey KFC Grilled Chicken disaster, coupon debacle. Her reputation may have been permanently tarnished because she was found out to have been paid by KFC to promote the coupon tied to the launch of KFC grilled chicken.

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Dominos was on the hot seat when 2 employees shot a video of them sticking mozzarella cheese up their nose and then putting it into the pizza.

dominos-blog-mentions

Motrin offended the sensibilities of moms when they implied that a baby was a cool “accessory.”  The blogosphere and twitter lit up with people taking exception to that.

motrin-blog-mentions

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Wednesday, July 29th, 2009 social networks No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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