Google announces Brand Activate Initiative for online advertising, hopes to establish new standard


When Google makes a new move in advertising, people are bound to take notice, and it’s made a fairly big one today. It’s announced what it’s dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that’s modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person’s screen and how much of it is viewed — if at least 50 percent of it is viewable for at least one second it’s counted as an viewed impression. Both of those options are rolling out today, but they’re apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below.

Continue reading Google announces Brand Activate Initiative for online advertising, hopes to establish new standard

Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EDT. Please see our terms for use of feeds.

Permalink Yahoo! News  |  sourceDoubleClick Advertising Blog  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , ,

Wednesday, April 18th, 2012 news No Comments

Google AdChoices – 8 ads per page? Do Advertisers Know About This?

I am sure you are looking at the AdChoices example, right?
Who thinks this is just as evil as Facebook putting 7 display ads on the same page.

Inline image 1

What are AdChoices?

Ad Choices
The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Where can I learn more about how Google protects privacy?

  • To learn more about how we collect and use information at Google, please visit our Privacy Center

What choices do I have about advertising from Google?

  • Google lets you edit the categories associated with your browser, or opt out of personalized advertising, through Google’s Ads Preferences Manager.
  • Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. If you’d like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button account setting page.

Learn More!

  • Learn more about online advertising from the Network Advertising Initiative.
  • Find more on browser controls and plug-in tools to help set and maintain your privacy choices.

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, March 21st, 2012 display advertising No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing