Just a day after it announced its well-received updates to its search result pages, here is some more good news for Bing: according to the latest data from Experian Hitwise, Bing-powered searches — that is searches on Bing.com and search.yahoo.com — now account for 30.01% of all U.S. searches. By itself, Bing grew 16% year-over-year and 5% month-over-month and now accounted for 14.32% of all U.S. searches in April 2012. Yahoo grew somewhat slower, but still at a respectable 5% month-over-month and 7% year-over-year.
Things didn’t quite look so rosy for Google, though. Searches on Google.com, according to Hitwise, declined 3% in April 2011 compared to the previous month and were down 5% year-over-year. Google, of course, still remains far ahead of its competition. In April, almost 64.5% of all U.S. searches were powered by Google.
The 65 smaller search engines Hitwise also tracks only accounted for 6.51% of U.S. searches, by the way.
While Bing is still losing money – and while there have been some rumors about Microsoft trying to sell its search engine to Facebook – there can be little doubt that Microsoft’s persistence is slowly paying off and eating into Google’s still sizable lead. Leaving out the searches it powers on Yahoo, Bing itself, of course, still remains a niche player at under 15%, but crossing the 30% barrier is quite an achievement for Bing.
When news spread Saturday night of Whitney Houston‘s passing, it was the AP who had the first official statement from Houston’s publicist confirming the singer’s death.
But an entire hour before that, Twitter user Brittany J. Pullard (aka @BarBeeBrit) was the first person to tweet the news, according to the below graph posted by Twitter, courtesy of @isaach.
@BarBeeBritt, who resides in Los Angeles and enjoys the Hollywood club scene, as evident by her Twitter feed, tweeted at 4:02pm PST to her then-799 followers:
The tweet only received three retweets and @BarBreeBritt never revealed how exactly she heard the news, but Twitter user @AjaDiorNavy quickly had specific details of Houston’s passing at 4:15pm PST that weren’t released to the public until nearly 24 hours after the initial incident.
Once the AP tweeted the official statement from Houston’s publicist at 4:57pm PST, rapper Lil Wayne quickly expressed his condolences and received 29,000 retweets, according to Mediabistro.
Other celebrities voiced their sympathies as well, but after Lil Wayne, the top tweets went to:
Justin Bieber (15,000 retweets): “just heard the news. so crazy. One of the GREATEST VOICES EVER just passed. RIP Whitney Houston. My prayers go out to her friends and family.”
Nicki Minaj (9,000 retweets): “Jesus Christ, not Whitney Houston. Greatest of all time,” as well as tweeting a vintage photo of the late singer alongside Michael Jackson.
Katy Perry (8,000 retweets): “So devastating. We will always love you Whitney, R.I.P.”
As if there were any doubt, it appears Twitter truly is the fastest news source. Sorry, TMZ, solid effort.
- 48 Years In The Legendary Life Of Whitney Houston
- WATCH: Whitney Houston’s Final Performance
- Here’s A Breakdown Of Whitney Houston’s Finances—And How Her Estate Will Benefit Posthumously
Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).
In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).
In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.
But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.
And in terms of attention, Tumblr is once again dominant.
I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:
1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.
What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
- drag2share: The Most Famous Brand Each State Has Produced
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Vapor4 May Be the First Bumper Worthy of the iPhone 4
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Retailers Still Striving For A Single View Of The Customer Across Channels
- Global Spending on Entertainment and Media Shifting Away From Physical Content
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
- June 2013 (60)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)