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Bing Now Powers Over 30% Of U.S. Searches

Source: http://techcrunch.com/2012/05/11/hitwise-bing-now-powers-over-30-of-u-s-searches/

bing_logo

Just a day after it announced its well-received updates to its search result pages, here is some more good news for Bing: according to the latest data from Experian Hitwise, Bing-powered searches — that is searches on Bing.com and search.yahoo.com — now account for 30.01% of all U.S. searches. By itself, Bing grew 16% year-over-year and 5% month-over-month and now accounted for 14.32% of all U.S. searches in April 2012. Yahoo grew somewhat slower, but still at a respectable 5% month-over-month and 7% year-over-year.

Things didn’t quite look so rosy for Google, though. Searches on Google.com, according to Hitwise, declined 3% in April 2011 compared to the previous month and were down 5% year-over-year. Google, of course, still remains far ahead of its competition. In April, almost 64.5% of all U.S. searches were powered by Google.

The 65 smaller search engines Hitwise also tracks only accounted for 6.51% of U.S. searches, by the way.

While Bing is still losing money – and while there have been some rumors about Microsoft trying to sell its search engine to Facebook – there can be little doubt that Microsoft’s persistence is slowly paying off and eating into Google’s still sizable lead. Leaving out the searches it powers on Yahoo, Bing itself, of course, still remains a niche player at under 15%, but crossing the 30% barrier is quite an achievement for Bing.


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Saturday, May 12th, 2012 Uncategorized No Comments

In Case You Had Any Doubt About Where Apple Gets Its Money From (AAPL)

Source: http://www.businessinsider.com/how-apple-makes-money-2012-4

In case you had any doubt, Apple is an iPhone company now.

The iPhone accounted for 58% of Apple’s total revenue last quarter.

The iPhone didn’t exist five years ago. Today, the iPhone business alone is more profitable than Exxon.

Below, you can see how the iPhone has gone from zero to a hundred billion annually in the span of five years.

And if you think that’s mind blowing, then you need to check this out >

chart of the day, apple revenue by product, april 2012

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Friday, April 27th, 2012 news No Comments

Source: http://gizmodo.com/5894491/a-forgettable-cameramedia-player-is-suddenly-worth-remembering-when-its-just-22

A Forgettable Camera/Media Player Is Suddenly Worth Remembering When It's Just $22It’s been quite a while since a personal media player finagled its way onto the site, and while eMatic’s new eSport Clip is probably a marginal-at-best media player and digital camera, it’s worth noting that it’s also just 22 bucks.

For reference, it will cost you $40 just to get the extended warranty on the display-less iPod Shuffle, which doesn’t come with a camera. And while the image quality on the eSport Clip is probably even more abysmal than the iPad 2’s camera, and you’ll be no doubt squinting at its tiny 1.8-inch display, you’ve probably already forgotten that it’s just $22, available excusively from Walmart. [eMatic]

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Monday, March 19th, 2012 Uncategorized No Comments

How One Twitter User Broke The News Of Whitney Houston’s Death An Entire Hour Before The Press

Source: http://www.businessinsider.com/how-one-twitter-user-broke-the-news-of-whitney-houstons-death-an-entire-hour-before-the-press-2012-2


When news spread Saturday night of Whitney Houston‘s passing, it was the AP who had the first official statement from Houston’s publicist confirming the singer’s death.

But an entire hour before that, Twitter user Brittany J. Pullard (aka @BarBeeBrit) was the first person to tweet the news, according to the below graph posted by Twitter, courtesy of @isaach.

Twitter Chart Whitney

@BarBeeBritt, who resides in Los Angeles and enjoys the Hollywood club scene, as evident by her Twitter feed, tweeted at 4:02pm PST to her then-799 followers:

WHitney Tweet

The tweet only received three retweets and @BarBreeBritt never revealed how exactly she heard the news, but Twitter user @AjaDiorNavy quickly had specific details of Houston’s passing at 4:15pm PST that weren’t released to the public until nearly 24 hours after the initial incident.

Twitter

Once the AP tweeted the official statement from Houston’s publicist at 4:57pm PST, rapper Lil Wayne quickly expressed his condolences and received 29,000 retweets, according to Mediabistro.

Other celebrities voiced their sympathies as well, but after Lil Wayne, the top tweets went to:

Justin Bieber (15,000 retweets): “just heard the news. so crazy. One of the GREATEST VOICES EVER just passed. RIP Whitney Houston. My prayers go out to her friends and family.”

Nicki Minaj (9,000 retweets): “Jesus Christ, not Whitney Houston. Greatest of all time,” as well as tweeting a vintage photo of the late singer alongside Michael Jackson.

Katy Perry (8,000 retweets): “So devastating. We will always love you Whitney, R.I.P.”

As if there were any doubt, it appears Twitter truly is the fastest news source. Sorry, TMZ, solid effort.

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Wednesday, February 15th, 2012 news No Comments

VB+P Graphs

Source: http://www.mediabistro.com/agencyspy/vbp-graphs-super-bowl-and-the-digital-water-cooler_b28619

Super Bowl: The only day in America where TV viewers actually want to watch commercials. This year’s NFL championship, pitting the New York Giants against the New England Patriots, is in a sense a “rematch” of the 2008 edition of the big game. Due to this unfortunate match-up (blame Billy Cundiff and Kyle Williams for their failures), it’s possible that TV ratings could actually be lower than last year’s game. This would clearly be a total bummer for advertisers who spent $3.5 million for a 30-second spot. But, on the bright side, maybe people will be talking more about the ads than the actual game at the water cooler the next day, right?

Of course, the veritable “water cooler” has evolved in the digital age. The folks at Venables Bell & Partners have decided to provide a handy infographic that maps the who, where and how of post-game advertising conversation. Out of the bevy of stats they’ve given us, a few stand out. For example, “Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads.” In other words, Facebook is becoming a more popular video search engine than YouTube, a fact than is no doubt pissing off the powers that be at Google.

Also, “Americans are almost as likely to ‘like’ a brand on Facebook that advertises during the Super Bowl (20%) as they are to ‘like’ a team (29%), with 23% of young adults likely to ‘like’ a brand.” Not a bad way to measure social media ROI compared to TV ROI, is it? Well, at least it’s somewhat “believable.” Check out a full-size image after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

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Friday, January 27th, 2012 news No Comments

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11


need a cake bakery

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).

Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.

Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.

Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.

“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”

This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.

It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?

Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.

As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.

Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.

Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.

Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.

NOW SEE: The 10 Largest Family Businesses In The US >

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Tuesday, November 22nd, 2011 news No Comments

TV broadcasters hope to dominate the second screen with ConnecTV

Source: http://www.engadget.com/2011/11/19/tv-broadcasters-hope-to-dominate-the-second-screen-with-connectv/

ConnecTV on an iPad

No one has quite figured it out yet, but there seems to be little doubt that tablet devices have their place on the couch to serve as a second screen while American’s enjoy their favorite past time — watching TV. In addition to many independent startups we’ve discussed in the past, the old guard, that already owns most of broadcast TV stateside, has a startup of its own called ConnecTV. In development for two years already, ConnecTV is currently in beta and has the hopes to go live in January. The idea is of course to put what you might want to see on your second screen while you watch the main action on the big screen. This includes sports scores, statistics, as well as what your friends may or may-not be saying on Twitter or Facebook — and of course advertising. We’d be shocked if most tablet owners weren’t already using their slate in front of the TV and can imagine how many more might if there was a great app that brought it all together.

TV broadcasters hope to dominate the second screen with ConnecTV originally appeared on Engadget on Sat, 19 Nov 2011 05:35:00 EDT. Please see our terms for use of feeds.

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Saturday, November 19th, 2011 news No Comments

Fight!

Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/

Image from: Digital Genetics/Shutterstock

Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).

In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).

In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.

But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.

And in terms of attention, Tumblr is once again dominant.

I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:

1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.

What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?


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Friday, October 28th, 2011 news No Comments

iPhone 4S hits four million in sales after first weekend

Source: http://www.engadget.com/2011/10/17/iphone-4s-hits-four-million-in-sales-after-first-weekend/

How did you spend your weekend? If you’re Apple, the answer is simple, really: selling a whole lot of iPhones. Cupertino this morning announced that iPhone 4S sales have reached four million — quite an impressive number compared to what its predecessor was capable of, a fact no doubt helped by the addition of some carriers, like Verizon and Sprint here in the States. The handset is currently available in the US, Australia, Canada, France, Germany, Japan and the UK, with plenty more countries coming by the end of the year. Press info can be found after the jump.

[Thanks to everyone who sent this in]

Continue reading iPhone 4S hits four million in sales after first weekend

iPhone 4S hits four million in sales after first weekend originally appeared on Engadget on Mon, 17 Oct 2011 09:37:00 EDT. Please see our terms for use of feeds.

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Monday, October 17th, 2011 news No Comments

Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging the stream

Source: http://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/

If you’ve just casually glanced over the mass reactions to Reed Hastings’ decision to split the DVD-by-mail business of Netflix into its own brand and company, you’ve probably been duped into thinking that it’s the second questionable move that the world’s most famed movie delivery service has made this year. But is it? Is a man who turned a red envelope into a symbol of near-immediate gratification really a moron? Did he really just bury the company he worked tirelessly to create? I highly, highly doubt it. Knee-jerk reactions are always fun to watch, but they’re rarely on-point. As with most things in life, the truth usually resides somewhere in betwixt the extremes. And in the case of Qwikster — the DVD-by-mail service that precisely no one asked for — the truth is hiding in exactly the place that Reed said it’d be: the future.

Continue reading Editorial: Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging the stream

Editorial: Reed Hastings’ Netflix spinoff isn’t about DVD success, it’s about hedging the stream originally appeared on Engadget on Mon, 19 Sep 2011 02:19:00 EDT. Please see our terms for use of feeds.

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Monday, September 19th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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