And it’s completely charming.
The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)
In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.
The company responds by extolling IE10’s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:
This great graph, taken using a wearable sensor, shows a student’s emotional, physical, and mental arousal during all different phases of every day of the week.
The device measures what’s called Electrodermal Activity — which measures the activity of the sympathetic nervous system, best known to control the fight-or-flight response. It is activated by emotional arousal, increased cognitive workload, or physical exertion.
Spikes pop up during lab work, exams, studying, and sleep, but what’s stunning is how low activity levels were during this student’s classes. They must have been super boring.
Remember the threat of digital video piracy, the scourge of Hollywood?
A new report suggests that it’s dropping fast, thanks to licensed streaming services, chiefly Netflix.
Netflix utterly dominates online-video traffic, according to a new study by Sandvine, accounting for 33 percent of peak traffic in North America. Amazon, its closest rival, has only 1.8 percent, and Hulu has 1.4 percent.
The real alternative to Netflix is BitTorrent, a popular file-sharing protocol through which users upload and download copies of movies and TV shows. Because it’s a technology for file sharing rather than a centralized service or piece of software, BitTorrent has proven very hard for movie studios to shut down.
But BitTorrent is down to 12 percent of all traffic in North America. It’s easy to see why: With Netflix’s wide selection, relatively low monthly price compared to cable-TV subscriptions, and speed of delivery, few people opt to wrestle with the complexity and delay of file downloads.
In Europe, BitTorrent is at 16 percent of traffic, and in Asia, where video services are less available, it’s 36 percent.
By 2015, Sandvine CEO Dave Caputo forecasts that peer-to-peer file-sharing traffic will drop below 10 percent of network use.
It’s not a given that BitTorrent use indicates illegal downloading of a video file—some game developers use it to distribute legal copies of their software, for example—but it is heavily used for video downloads.
Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle.
In Mobile Video: The Small Screen Boom, we explore what is driving this massive mobile video growth, examine who watches mobile video and how they watch it, and look at the mobile video monetization opportunity.
We’ve posted the deck here. We hope you enjoy it.
BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the entire deck as a PDF or PowerPoint, as well as any of the individual charts from the presentation. Please sign up for a free trial here.
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly, according to [download page] a study released October 2012 by The 360PR MomSquad and Mom It Forward. Fully half make brand recommendations daily. But what motivates them to recommend? Some [...]
US Google Product Listing Ads (PLAs) outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend (ROAS) by 25%, according to [download page] an October 2012 report from Kenshoo covering Q3 activity. The average ROAS among the select merchants examined was $3.96 from PLAs versus [...]
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- On Sept. 15, Google Will Make A Massive Bet Against Apple's iPhone 6 Strategy (GOOG, AAPL)
- Why Urban Outfitters Keeps Selling Offensive Clothing
- Tim Cook Ripped Apart Google's Business Model In Two Paragraphs (AAPL)
- US CMOs Report No Growth in Use, Influence of Marketing Analytics
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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