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Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s
Source: https://intelligence.businessinsider.com/welcome
Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie.
There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.
A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.
China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share.
Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores.
While downlo! ads are important, developers ultimately want to get paid too.
App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”
We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year.
Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.
iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four.
Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.
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Microsoft Takes On Trolls In IE10 Ad Targeting Haters
Source: http://www.businessinsider.com/microsoft-ie10-ad-says-ie-sucks-2012-11
Microsoft has dropped another of its “Browser you loved to hate” commercials, in which the company admits — and confronts — the fact that a lot of people just don’t like Internet Explorer.
And it’s completely charming.
The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)
In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.
The company responds by extolling IE10′s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:
SEE ALSO: Internet Explorer 10′s ‘Do Not Track’ Function Is NOT Located In Its Privacy Settings
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Online Video Piracy Is Fading Away, Thanks To Netflix (NFLX, AMZN)
Source: http://www.businessinsider.com/netflix-bittorrent-sandvine-report-2012-11
Remember the threat of digital video piracy, the scourge of Hollywood?
A new report suggests that it’s dropping fast, thanks to licensed streaming services, chiefly Netflix.
Netflix utterly dominates online-video traffic, according to a new study by Sandvine, accounting for 33 percent of peak traffic in North America. Amazon, its closest rival, has only 1.8 percent, and Hulu has 1.4 percent.
The real alternative to Netflix is BitTorrent, a popular file-sharing protocol through which users upload and download copies of movies and TV shows. Because it’s a technology for file sharing rather than a centralized service or piece of software, BitTorrent has proven very hard for movie studios to shut down.
But BitTorrent is down to 12 percent of all traffic in North America. It’s easy to see why: With Netflix’s wide selection, relatively low monthly price compared to cable-TV subscriptions, and speed of delivery, few people opt to wrestle with the complexity and delay of file downloads.
In Europe, BitTorrent is at 16 percent of traffic, and in Asia, where video services are less available, it’s 36 percent.
By 2015, Sandvine CEO Dave Caputo forecasts that peer-to-peer file-sharing traffic will drop below 10 percent of network use.
It’s not a given that BitTorrent use indicates illegal downloading of a video file—some game developers use it to distribute legal copies of their software, for example—but it is heavily used for video downloads.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
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