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drag2share: Apple’s iPhone Sales Alone Are Bigger Than All Of Procter & Gamble (AAPL, PG)

source: http://feedproxy.google.com/~r/businessinsider/~3/5SUGc51GaOU/apples-iphone-sales-alone-are-bigger-than-all-of-procter-and-gamble-2013-9

Here’s how big the iPhone is as a business, according to Bloomberg: If the iPhone were its own company, its revenues would be greater than Procter & Gamble, Coca-Cola, Goldman Sachs, Google and Microsoft.

On its own, the iPhone is the ninth biggest stock in the Dow, and has bigger sales than 474 S&P 500 companies. (Apple sold 9 million new iPhone 5S’s and iPhone 5C’s just last weekend.)

A big part of those giant revenues come from margin, or course. ZDNet notes that up to 74% of the full price $849 iPhone 5S can be margin over the actual $218 cost it takes to build an iPhone.

You can read Bloomberg’s full story here, but here’s one of its charts showing iPhone’s revenues compared to other blue-chip companies:

iphone sales bloomberg


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Thursday, September 26th, 2013 news No Comments

drag2share: How The Founders Of Warby Parker Disrupted The Eyewear Industry By Going Against Their Original Idea

source: http://feedproxy.google.com/~r/businessinsider/~3/OwHLmxPEpnQ/warby-parker-ceo-neil-blumenthal-on-growth-2013-9

When Neil Blumenthal and his friends started Warby Parker, they wanted to disrupt the optical industry.

But they never expected to do it so quickly.

In three years, Warby Parker has built a recognizable brand with over 300 employees managing a successful online business and retail stores and showrooms in New York, Boston, Los Angeles, and San Francisco.

Despite the fast-changing company dynamics, the four co-founders – Andrew Hunt, Jeffrey Raider, David Gilboa and Blumenthal – came up with ways to keep each other in check, and to make sure they made collective decisions about the direction of the company.

We interviewed Blumenthal about the strategies his team used to get exposure and expand the company, and how betting against their original idea about an online-only business has paid off tremendously.


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Wednesday, September 25th, 2013 news No Comments

drag2share: Now You Can Rent A Tesla Model S From Hertz

source: http://feedproxy.google.com/~r/businessinsider/~3/3pMjpl8EoD0/now-you-can-rent-a-tesla-model-s-from-hertz-2013-9

tesla model s red

You can now rent a Tesla Model S from Hertz in California, the rental car company announced today.

The all-electric, award-winning sedan will join the company’s “Dream Cars” program, which it launched in June.

Customers already have access to luxury cars from Ferrari, Lamborghini, Aston Martin, Porsche, Audi, and Mercedes-Benz.

According to Hertz, the high-end program has been a hit.

“Customer and industry support for Hertz’s Dream Cars has been overwhelming, so adding the Tesla Model S to the already outstanding fleet was an easy choice,” said Mark P. Frissora, Chairman and CEO, said in a press release.

Naturally, it will cost more to rent Motor Trend’s Car of the Year than an old Chevy Impala. The Model S will cost $500 per day, and cost $.49 per mile after 75 miles.

Here are the rates for some of the other cars in the Dream fleet:

  • Ferrari, Lamborghini, and Bentley: $1,500 per day, plus $3 per mile after 75 miles
  • Aston Martin Vantage and Audi R8: $1,000 per day, plus $3 per mile after 75 miles
  • Porsche and Mercedes: $350 per day, plus $.49 per mile after 75 miles

Hertz does not disclose how many of each car it has in its national fleet.


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Wednesday, September 25th, 2013 news No Comments

drag2share: Men Are Buying More Grooming Products Than Ever

source: http://feedproxy.google.com/~r/businessinsider/~3/4bibp8eUFkY/men-are-buying-grooming-products-2013-9

man looking in the mirrorMen are increasingly more likely to spend money to look good.

Products like hair serum and exfoliating scrubs are being sold to more men than ever, reports Matthew Boyle at Bloomberg News.

Global sales of men’s toiletries, not including razors, blades and shaving creams, will be up 5% to $17.5 billion this year, Boyle writes.

Companies are using clever marketing tricks to convince men their skin requires more maintenance.

“As a L’Oreal ad once warned: ‘You think you’re aging well? She thinks you’re letting yourself go,'” Boyle writes.

And even fashion designer Tom Ford is getting in on the trend.

Ford, who is a favorite of Justin Timberlake, recently introduced a purifying mask for men.


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Wednesday, September 25th, 2013 news No Comments

drag2share: The Mobile Payments Rush Is On, And The Winners Will Shape The Future Of Transactions And Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/VJprYkEcHvs/a-primer-on-the-mobile-payments-market-2013-9

valueforecast 5

PayPal is close to a deal to acquire Braintree, a company that specializes in powering mobile transactions. Meanwhile, Facebook announced that it’s pairing up with payment companies to roll out “Autofill,” which makes it easier for its users to buy things straight from their phones.

Mobile devices are edging closer to fulfilling their long-delayed promise as digital wallets, and tech and financial services players do not want to be left out.

Consumers and merchants are beginning to see the advantage of channeling offline payments through mobile devices, rather than transacting in coins and cash, credit cards — or clunky register systems.

In a new report from BI Intelligence,  we explain the main reasons why mobile payments are poised for takeoff, provide proprietary estimates for the growth and size of the mobile payments market in the years to come, and analyze the specific trends that will help shape the growth in mobile payments, including user concerns around security. We track the demographic and geographic nature of ! the cons umers who will drive the growth, merchant-side adoption, and the mobile payments solutions that will lead the charge.


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Wednesday, September 25th, 2013 news No Comments

drag2share: Majority of medical apps won’t be FDA regulated

source: http://www.engadget.com/2013/09/24/fda-medical-apps/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

FDA adopts riskbased approach to medical app regulation

App catalogs are flush with titles that allow users to play doctor, but according to the FDA, most of them are harmless and don’t warrant regulatory oversight. Instead, the agency has announced that it’ll take a more reactive, risk-based approach and will only require approval for mobile apps that “present a greater risk to patients if they do not work as intended.” Specifically, the FDA will scrutinize apps that perform the functions of regulated medical devices — such as an ECG monitor — along with those that are used as accessories to regulated medical equipment. As a telling statistic, only 100 mobile apps have received FDA clearance within the past decade, so imagine what would happen to the agency’s workload if it tried to exercise control over the Apple App Store and Google Play Store combined.


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Tuesday, September 24th, 2013 news No Comments

drag2share: Why Programmatic Advertising Levels the Agency Playing Field

source: http://digiday.com/agencies/programmatic-advertising-small-agencies/

When it comes to buying online ads, the rise of programmatic advertising is letting small agencies compete with the big boys like never before.

Once upon a time media buying was all about scale. Agencies aggregated their clients’ dollars and used the resulting spending power to negotiate bulk discounts and preferential treatment from media sellers. It’s a model that persists in “traditional” media like TV and print.

But advertising technology is changing that dynamic when it comes to digital, smaller media buying operations say. Scale itself is no longer a differentiator, and thanks to automated trading and exchanges, virtually any agency can access the same pools of inventory as the biggest media buyers in the world. The playing field has been leveled.

Speaking at the Digiday Exchange Summit in Austin last week, R/GA’s vp of media & connections, Tony Effik, spoke about the issue at length. Known mostly for its creative and technology capabilities, his agency has spotted an opportunity in what he calls “creative” technology-driven media buying.

R/GA has a potential advantage over big media operations, he said, because it can be more nimble and creative in the way it approaches buying on behalf of its clients. In fact, working with smaller budgets actually allows it to be less wasteful than its larger competitors.

“Big agencies waste more media budget than anyone else,” Effik said, adding that smaller media teams are the ones rolling up their sleeves and really getting into the data.


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Monday, September 23rd, 2013 news No Comments

drag2share: Facebook developing brain-like AI to find deeper meaning in feeds and photos

source: http://www.engadget.com/2013/09/20/facebook-developing-ai-to-find-deeper-meaning-in-feeds/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

Facebook News Feed diagram

Facebook’s current News Feed ranking isn’t all that clever — it’s good at surfacing popular updates, but it can miss lower-profile updates that are personally relevant. The company may soon raise the News Feed’s IQ, however, as it recently launched an artificial intelligence research group. The new team hopes to use deep learning AI, which simulates a neural network, to determine which posts are genuinely important. The technology could also sort a user’s photos, and it might even select the best shots. While the AI work has only just begun, the company tells MIT Technology Review th! at it sh ould release some findings to the public; those breakthroughs in social networking could help society as a whole.


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Friday, September 20th, 2013 news No Comments

drag2share: Playing To Win: Mobile Gamification Done Right

source: http://feedproxy.google.com/~r/businessinsider/~3/PlQUcE7ouWk/mobile-gamification-done-right-2013-7

everydaylife

Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples.

But the always-on mobile age has vastly expanded opportunities for gamification. Integration with social networks means these experiences are shared with friends, acquaintances and co-workers. A smartphone-carrying employee or consumer might be drawn into a gamified experience at any time, wherever they are.

In fact, gamification represents the fusion of four trends: the explosion of social media usage, the mobile revolution, the rise of big data, and the emergence of wearable computing. Already, marketers, enterprises, and even governments are using gamification to achieve and expand their goals.


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Thursday, September 19th, 2013 news No Comments

drag2share: MORGAN STANLEY: iPhone Sales Could Be Up 28% This Quarter (AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/Cgtea6RQDPs/morgan-stanley-iphone-sales-could-be-up-28-this-quarter-2013-9

Apple’s iPhone units could grow by 28% on a year-over-year basis this quarter, according to Morgan Stanley analyst Katy Huberty.

Huberty’s “Alphawise Smartphone Tracker” suggests Apple sells 34.5 million phones in the September quarter. The Street consensus for iPhone sales is in the low thirty millions.

A 28% increase over a year ago would be good considering Apple will only be selling new iPhones for about a week in the quarter. It’s also good considering Apple’s growth was at single digit levels earlier in the year.

Apple’s will never post insane 80%+ growth for the iPhone again. The market is mature, and Apple already sells a lot of phones making mega-growth nearly impossible.

But 28% is a solid, growing number, if accurate.

Morgan Stanley’s Alphawise tracker uses web search analysis and Google Trends to make a forecast. It sounds a little goofy, but last quarter Alphawise predicted 31.3 million units. Apple sold 31.2 million.

While this is good news for Apple, there’s more to the story.

Alphawise predicts a relatively massive quarter for Samsung. It’s expected to sell 47 million Galaxy phones, which would blow Apple out of the water.

Here’s a chart from Huberty that compares Alphawise estimates to actual results”

iPhone Morgan Stanley


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Wednesday, September 18th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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